Trends, Technologies, And Opportunities - Digital-summit.jp

tphones, Tablets, Fitness Trackers, Notebook PCs, Portable Wireless Speakers, Internetenabled TVs, Bluetooth Headsets and hands-free car kits, Wireless Headphones, Home Gaming Consoles, Smart home systems, Streaming Media Players, Desktops, Digital assistants, Printers, IP/Wi-Fi cameras,Connected thermostats, Standard Cellphones, Smartwatches, Soundbars, Connected switches, dimmers and outlets, Smart locks and doorbells, Other Health and Fitness Devices, Pet Technology, e-readers,Connected e-toys, Smart smoke/CO detectors, Hearables, Blu-ray players, Aftermarket head units with Bluetooth audio, Action Camcorders, Portable Gaming Consoles, Wireless MRAV, Portable Media Players,VOIP equipment, 360 Cameras, Digital cameras, A/V Receivers with network/Internet connectivity, Home Radios with Internet connectivity.

Digital AssistantsU.S. Volume Shipment Forecast13,2589,5822017 U.S. HH 92020

Smart Home Technology DevicesIncludes lighting controls, door locks, motion sensors, etc.Excludes cameras and thermostats2017 HH Penetration 4pts from 20162.7Avg. Units/Owner HH51MInstalled Unit Base14%HH Purchase Intent

Home Technology Products: OwnershipHome Technology Products% of U.S. Households2014 2015Other smarthome device, such as lightingcontrols, door lock controls, motionsensors, etc.Smart home security cameraSmart thermostatNumberInstalledOwner HHs Unit Base*Avg. UnitsPer Owner 512.72.0-3%-5%-6%14%8%1732--10121.91.42017 U.S. HH ownership1.4

Home Technology Products: Purchase IntentHome Technology ProductsHouseholds Planning toPurchase in 2017% of HH BuyersFirst-Time20171%# (Millions)Repeat2017Other smarthome device, such aslighting controls, door lockcontrols, motion sensors, etc.14%16.6642%58%64%Smart home security camera13%15.4728%Smart thermostat7%8.3311%72%89%-83%First-Time20161

2017 IoT Product Ownership / Purchasing Stats:Multiple Consumer Technology CategoriesChange in penetrationbetween 2016 to 20171U.S. household Installed base: In millions1Smartphone238140Portable wireless speakers105Internet enabled TV77Digital media streaming device43Fitness tracker32Smart home security cameraSmartwatch21Other smart home devices194KUHD TV212Smart thermostatDigital assistant1CTA1929 Audio technologyVideo technologyWearable technologyHome technologyU.S. household intentto purchase in 20171 6%pts33% 6%pts16% 4%pts16% 2%pts16% 4%pts14%N/A13% 4%pts10% 4%pts14% 9%pts11% 2%pts7%N/A9%Consumer Technology Ownership and Market Potential Report, 20172 CTA estimate of Installed Base for 4KUHD TV and Digital assistant Cumulative Unit Sales to date from CTA Consumer Technology Sales and Forecast Report, January 2017Ownership and purchase intent of digital assistant and smart home security camera were asked for the first time in 2017 Ownership and Market Potential study

Wearable Technology Product OwnershipWearable TechnologyProduct% of U.S. Households2014Wearable activity fitness trackerSmartwatch5%--NumberInstalledOwner HHs Unit BaseAvg. UnitsPer Owner HH2015 443211.51.51.41.420%8%2017 U.S. HH ownershipSource: CTA, 19th Annual CT Ownership and Market Potential Study

In-Vehicle Communication and Safety System2017 HHPenetration1.5Avg. Units/Owner HH80MInstalled Unit BaseSource: CTA, 19th Annual CT Ownership and Market Potential Study9%HH Purchase Intent

Smart CityInvestmentsIn the U.S.Indicates the seven finalists for theU.S. Department of Transportation’sSmart City Challenge (Dec 2015)

Smaller Screens Bigger Viewing ProfileAverage Share of Video Viewing on Each 21%62%Tablet12%16%5%Source: The Evolving Video Landscape (2012)Source: 2016 Video Study Q3. What percent of your video watching is done on the following devices? Base: Online U.S. Adults (n 1,000)8%14%Other7%2%3% 1%

Top 10 Connected Devices ForecastU.S. Shipment Volumes (000s)Excludes ‘hub’ devices213,088193,554171,482147,249Smart Switches & OutletsSmart ThermostatsMedia Streaming DevicesSmart Home KitsHome Gaming ConsoleWireless HeadphonesInternet-enabled TVPortable Wireless SpeakersDigital AssistantsFitness Trackers122,86695,210201520162017Source: CTA Consumer Technology Extended Forecasts 2015-2020 (January 2017)201820192020

Global Consumer Tech Unit Sales Leveling Off(in st 2017fcst

Today’s Battle for the Living Room?U.S. HH Penetration 201715%20132014Connected TV2015Media PlayersSource: CTA, 19th Annual CT Ownership and Market Potential Study

Connected Video Products Ownership Connected TVMedia Streaming Device54% HH penetration( 4pts from 2016)36% HH penetration( 2pts from 2016)Avg. Units/Owner HH1.71.8Installed UnitBase105M77MHH PurchaseIntent16%16%Source: CTA, 19th Annual CT Ownership and Market Potential Study57

Nvidia’sAI CoPilot

Global Consumer Tech Spending(Billions of USD)1,005Values 015ConnectedDevice Share89%-10%2016fcst 2017fcst 827Billion USD

2020 - Gartner: 20.4 billion 2020 - Cisco: 26.3 billion 2020 - IHS Markit: 30.7 billion 2021 - Juniper: 46 billion 2022 - Ericsson: 29 billion 2025 - IHS Markit: 75.4 billion Sources: Ericsson: Nov 2016 Mobility Report ; Gartner: 2017 Press Release; IHS Markit: Whitepaper, March 2016; Juniper: 2016 Press Release; Cisco: VNI Forecast