The Food And Beverage Market Entry Handbook: India
1 PageIndia – Market Entry handbookThe Food and BeverageMarket Entry Handbook:India:a Practical Guide to the Market in India for European Agri-food Productsand Products with Geographical Indications
2 PageIndia – Market Entry handbookEurope Direct is a service to help you find answers to your questions about theEuropean Union.Freephone number (*):00 800 6 7 8 9 10 11(*) The information given is free, as are most calls (though some operators, phone boxes or hotels may chargeyou).This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency(Chafea) acting under the mandate from the European Commission.It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for anyuse, which may be made of the information contained therein.Euromonitor International Passport Data DisclaimerWhile every attempt has been made to ensure accuracy and reliability, Euromonitor International cannotbe held responsible for omissions or errors of historic figures or analyses.While every attempt has been made to ensure accuracy and reliability, Agra CEAS cannot be heldresponsible for omissions or errors in the figures or analyses provided and cannot be held responsible forany use which may be made of the information contained therein.More information on the European Union is available on the Internet (http://europa.eu).EB-06-18-195-EN-N – ISBN 978-92-9478-007-2– doi: 10.2818/084432 European Union (*), 2019Reuse is authorised provided the source is acknowledged.The reuse policy of European Commission documents is regulated by Decision 2011/833/EU (OJ L 330, 14.12.2011,p. 39).
3 PageIndia – Market Entry handbookContentsContents . 31The Food and Beverage Market Entry Handbook: India. 91.12Country introduction and overview . 102.1Past economic and political trends . 112.1.2Current economic situation and mid-term outlook . 112.1.3Populations trends . 13Geography and key markets . 142.2.1Overview of urban markets . 142.2.2Overview of urban markets . 152.2.3Snapshots of important markets . 15Introduction to the food and beverage market and consumers . 223.1Overview of the food and beverage market and demand for imported products. 223.1.1F&B market summary . 223.1.2International trade in F&B . 223.1.3The market for imported F&B . 243.2Growth Drivers and Trends . 253.3Consumer profiles and preferences. 273.3.24Country overview: India at a glance. 112.1.12.23How to use this handbook . 9Cultural Sensitivities and Other Considerations . 29Market access and entry . 324.1Summary SWOT analysis. 324.2Food and beverage legislation and regulations . 334.2.1Import requirements/restrictions, customs procedures and documentation . 334.2.2Food safety and other food certification requirements . 364.2.3Labelling Requirements . 374.2.4Protection of intellectual property rights, including geographical indications (GIs) . 394.2.5Relevant authorities for IPR and GI protection and further contacts . 414.3International trade . 414.3.1India and foreign trade . 414.3.2Key trade agreements, present and future . 42
4 Page4.3.3Import tariffs . 434.3.4WTO disputes and other trade barriers . 444.3.5Summary of key trade barriers . 454.45India – Market Entry handbookOperating in the Indian food and beverage market . 454.4.1Logistical services and transportation infrastructure . 454.4.2Distribution . 494.4.3Business environment . 524.4.4Key operational considerations and challenges: summary . 524.4.5Other relevant information. 53Market Snapshots for Selected Products. 545.1Fresh fruit and vegetables . 555.1.1SWOT analysis . 555.1.2Consumption . 555.1.3Offer . 615.1.4Specific market entry requirements . 655.1.5Distribution . 695.1.6Challenges for EU products . 705.2Spirits . 725.2.1SWOT analysis . 725.2.2Consumption . 725.2.3Offer . 765.2.4Specific market entry requirements . 825.2.5Distribution . 845.2.6Challenges for EU products . 855.3Olive oil . 875.3.1SWOT analysis . 875.3.2Consumption . 875.3.3Offer . 905.3.4Specific market entry requirements . 935.3.5Distribution . 945.3.6Challenges for EU products . 955.4Dairy . 96
5 PageIndia – Market Entry handbook5.4.1SWOT analysis . 965.4.2Consumption . 965.4.3Offer . 1005.4.4Specific market entry requirements . 1055.4.5Distribution . 1075.4.6Challenges for EU products . 1085.5Wine . 1095.5.1SWOT analysis . 1095.5.2Consumption . 1095.5.3Offer . 1135.5.4Specific market entry requirements . 1155.5.5Distribution . 1175.5.6Challenges for EU products . 1185.6Fresh meat . 1205.6.1SWOT analysis . 1205.6.2Consumption . 1205.6.3Offer . 1265.6.4Specific market entry requirements . 1305.6.5Distribution . 1345.6.6Challenges for EU products . 1345.7Chocolate and confectionary . 1365.7.1SWOT analysis . 1365.7.2Consumption . 1365.7.3Offer . 1395.7.4Specific market entry requirements . 1445.7.5Distribution . 1455.7.6Challenges for EU products . 1465.8Processed fruit and vegetables . 1485.8.1SWOT analysis . 1485.8.2Consumption . 1485.8.3Offer . 1505.8.4Specific market entry requirements . 152
6 PageIndia – Market Entry handbook5.8.5Distribution . 1555.8.6Challenges for EU products . 1555.9Live plants . 1575.9.1SWOT analysis . 1575.9.2Consumption . 1575.9.3Offer . 1595.9.4Specific market entry requirements . 1615.9.5Distribution . 1645.9.6Challenges for EU products . 1655.10Baked goods . 1665.10.1SWOT analysis . 1665.10.2Consumption . 1665.10.3Offer . 1695.10.4Specific market entry requirements . 1725.10.5Distribution . 1735.10.6Challenges for EU products . 1745.11Pasta . 1755.11.1SWOT analysis . 1755.11.2Consumption . 1755.11.3Offer . 1785.11.4Specific market entry requirements . 1815.11.5Distribution . 1825.11.6Challenges for EU products . 1835.12Processed cereals . 1845.12.1SWOT analysis . 1845.12.2Consumption . 1845.12.3Offer . 1865.12.4Specific market entry requirements . 1905.12.5Distribution . 1905.12.6Challenges for EU products . 1915.13Beer . 1925.13.1SWOT analysis . 192
7 Page5.13.2Consumption . 1925.13.3Offer . 1955.13.4Specific market entry requirements . 1985.13.5Distribution . 2005.13.6Challenges for EU products . 2015
on entering the agri-food market in India, including relevant information such as analysis of the Indian market for different product categories, market access and market entry procedures , intellectual
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