The Food And Beverage Market Entry Handbook: Japan
1 PageJapan – Market Entry handbookThe Food and BeverageMarket Entry Handbook:Japan:a Practical Guide to the Market in Japan for European Agri-food Products
2 PageJapan – Market Entry handbookEurope Direct is a service to help you find answers to your questions about theEuropean Union.Freephone number (*):00 800 6 7 8 9 10 11(*) The information given is free, as are most calls (though some operators, phone boxes or hotels may chargeyou).This document has been prepared for the Consumers, Health, Agriculture and Food ExecutiveAgency (Chafea) acting under the mandate from the European Commission.It reflects the views only of the authors, and the Commission / Chafea cannot be heldresponsible for any use which may be made of the information contained therein.Euromonitor International Passport Data DisclaimerWhile every attempt has been made to ensure accuracy and reliability, EuromonitorInternational cannot be held responsible for omissions or errors of historic figures or analysesMore information on the European Union is available on the Internet (http://europa.eu).EB-06-18-174-EN-N - ISBN 978-92-9478-002-7 - doi:10.2818/386397 European Union (*), 2019Reuse is authorised provided the source is acknowledged. The reuse policy of European Commission documents isregulated by Decision 2011/833/EU (OJ L 330, 14.12.2011, p. 39).
3 PageJapan – Market Entry handbookContents1The Food and Beverage Market Entry Handbook: Japan . 91.12Country introduction and overview . 102.1Past economic and political trends . 112.1.2Current economic situation and mid-term outlook . 122.1.3Populations trends . 14Geography and key markets . 152.2.1Overview of urban markets . 162.2.2Snapshots of important markets . 21Introduction to the food and beverage market and consumers . 313.14Country overview: Japan at a glance . 102.1.12.23How to use this handbook . 9Overview of the food and beverage market and demand for imported products . 313.1.1F&B market summary . 313.1.2International trade in F&B . 323.1.3The market for imported F&B . 343.2Growth Drivers and Trends . 343.3Consumer profiles and preferences. 363.3.1Consumer profiles . 363.3.2Cultural Sensitivities and Other Considerations . 39Market access and entry . 424.1Summary SWOT analysis. 424.2Food and beverage legislation and regulations . 424.2.1Import requirements/restrictions, customs procedures and documentation . 424.2.2Food safety and other food certification requirements . 504.2.3Labelling Requirements . 514.2.4Protection of intellectual property rights and Geographical Indications . 574.2.5Relevant authorities for IPR and GI protection and further contacts . 614.3International trade . 634.3.1Japan and foreign trade . 634.3.2Key trade agreements, present and future . 64
4 Page4.3.3EU-Japan Economic Partnership Agreement (EPA). 644.3.4Import tariffs . 664.3.5WTO disputes and other trade barriers . 674.3.6Summary of key trade barriers . 674.45Japan – Market Entry handbookOperating in the Japanese food and beverage market . 684.4.1Logistical services and transportation infrastructure . 684.4.2Distribution . 724.4.3Business environment . 784.4.4Key operational considerations and challenges: summary . 784.4.5Other relevant information. 79Market Snapshots for Selected Products. 815.1Fresh meat . 825.1.1SWOT analysis . 825.1.2Consumption . 825.1.3Offer . 865.1.4Specific market entry requirements . 905.1.5Distribution . 915.1.6Challenges for EU products . 925.2Wine . 935.2.1SWOT analysis . 935.2.2Consumption . 945.2.3Offer . 975.2.4Specific market entry requirements . 1035.2.5Distribution . 1055.2.6Challenges for EU products . 1065.3Dairy . 1085.3.1SWOT analysis . 1085.3.2Consumption . 1085.3.3Offer . 1145.3.4Specific market entry requirements . 1195.3.5Distribution . 121
5 Page5.3.65.4Japan – Market Entry handbookChallenges for EU products . 122Processed fruit and vegetables . 1235.4.1SWOT analysis . 1235.4.2Consumption . 1245.4.3Offer . 1265.4.4Specific market entry requirements . 1275.4.5Distribution . 1275.4.6Challenges for EU products . 1285.5Olive oil . 1295.5.1SWOT analysis . 1295.5.2Consumption . 1295.5.3Offer . 1325.5.4Specific market entry requirements . 1365.5.5Distribution . 1375.5.6Challenges for EU products . 1375.6Spirits . 1385.6.1SWOT analysis . 1385.6.2Consumption . 1385.6.3Offer . 1425.6.4Specific market entry requirements . 1485.6.5Distribution . 1495.6.6Challenges for EU products . 1505.7Pasta . 1515.7.1SWOT analysis . 1515.7.2Consumption . 1515.7.3Offer . 1545.7.4Specific market entry requirements . 1585.7.5Distribution . 1595.7.6Challenges for EU products . 1605.85.8.1Baked goods . 161SWOT analysis . 161
6 PageJapan – Market Entry handbook5.8.2Consumption . 1615.8.3Offer . 1645.8.4Specific market entry requirements . 1675.8.5Distribution . 1685.8.6Challenges for EU products . 1695.9Processed meat . 1705.9.1SWOT analysis . 1705.9.2Consumption . 1705.9.3Offer . 1735.9.4Specific market entry requirements . 1765.9.5Distribution . 1775.9.6Challenges for EU products . 1785.10Fresh fruit and vegetables . 1795.10.1SWOT analysis . 1795.10.2Consumption . 1795.10.3Offer . 1835.10.4Specific market entry requirements . 1885.10.5Distribution . 1895.10.6Challenges for EU products . 1905.11Beer . 1915.11.1SWOT analysis . 1915.11.2Consumption . 1915.11.3Offer . 1945.11.4Specific market entry requirements . 1985.11.5Distribution . 1995.11.6Challenges for EU products . 2005.12Chocolate and confectionary . 2015.12.1SWOT analysis . 2015.12.2Consumption . 2015.12.3Offer . 2055.12.4Specific market entry requirements . 210
7 Page5.12.5Distribution . 2115.12.6Challenges for EU products . 2125.13SWOT analysis . 2135.13.2Consumption . 2145.13.3Offer . 2165.13.4Specific market entry requirements . 2205.13.5Distribution . 2205.13.6Challenges for EU products . 221Live plants . 2225.14.1SWOT analysis . 2225.14.2Consumption . 2225.14.3Offer .
entering the agri-food market in Japan including relevant information such as analysis of the Japanese market for different product categories, market access and market entry procedures , IP protection ,
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