2019 Embedded Markets Study

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2019 Embedded Markets StudyIntegrating IoT and Advanced Technology Designs,Application Development & Processing EnvironmentsMarch 2019Presented By: 2019 AspenCore All Rights Reserved

2Preliminary Comments Results: Data from this study is highly projectable at 95% confidence with /-3.15%confidence interval. Other consistencies with data from previous versions of this studyalso support a high level of confidence that the data reflects accurately the EETimesand Embedded.com audience’s usage of advance technologies, software andhardware development tools, chips, operating systems, FPGA vendors, and the entireecosystem of their embedded development work environment and projects with whichthey are engaged. Historical: The EETimes/Embedded.com Embedded Markets Study was lastconducted in 2017. This report often compares results for 2019 to 2017 and in somecases to 2015 and earlier. This study was first fielded over 20 years ago and has seenvast changes in technology evolution over that period of time. Consistently High Confidence: Remarkable consistency over the years hasmonitored both fast and slow moving market changes. A few surprises are shown thisyear as well, but overall trends are largely confirmed. New Technologies and IoT: Emerging markets and technologies are also tracked inthis study. New data regarding IoT and advanced technologies (IIoT, embeddedvision, embedded speech, VR, AR, machine learning, AI and other cognitivecapabilities) are all included.

3Purpose and Methodology Purpose: To profile the findings of the 2019 Embedded Markets Study comprehensive survey ofthe embedded systems markets worldwide. Findings include technology used, all aspects of theembedded development process, IoT, emerging technologies, tools used, work environment,applications developed for, methods/ processes, operating systems used, reasons for using chipsand technology, and brands and specific chips being considered by embedded developers. Methodology: A web-based online survey instrument based on the 2017 survey was developedand implemented by independent research company Wilson Research Group. It was fielded onJanuary 29, 2019, and closed March 7, 2019. Sample: E-mail invitations were sent to subscribers to EETimes and Embedded.com andAspenCore related brands with reminder invitations sent at 5-7 day intervals. Each invitationincluded a link to the survey and incentives to participate. Returns: This data is based on 958 valid respondents for an overall confidence of 95% /-3.15%.Confidence levels vary by question. Confidences for questions with:- 958 respondents for 2019 95% /- 3.15%- 1,234 respondents for 2017 95% /- 2.8%- 600 respondents 95% /- 4.0% high confidence, fairly tight margin of error- 400 respondents 95% /- 5.0% high confidence, standard margin of error- 300 respondents 95% /- 5.5% high confidence, with slightly wider margin of error- 200 respondents 95% /- 6.7% high confidence, with still wider margin of error2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

4In which region of the world do you reside?58%The Americas61%21%EMEA27%21%APAC13%2019 Embedded Markets Study2019 (N 958)2017 (N 968) 2019 Copyright by AspenCore. All rights reserved.

5How many employees does your company have atall locations?48%47%Under 9,9995%6%10,000-19,9996%Don't know2017 (N 616)3%9%11%20,000 or more2019 (N 455)Average Number of Employees:2019 3,4672017 3,4522015 3,6442014 3,8422%3%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

6Job FunctionsHardware/software integration59%Debugging firmware/software52%Architecture selection/specification52%Writing firmware/software for embedded systems51%Debugging hardware44%Firmware/software design or analysis43%Project management41%Prototype testing41%Firmware/software testing35%Device programming35%Designing hardware for embedded systems34%System design26%Board layout/design25%Hardware/software co-verificationWorld Americas EMEA16%Connected device designOther (please specify)Average number of years out of school:2019 26.3 years2017 24.9 years2015 20.0 Years2014 21.8 years2013 19.7 years31%Hardware/software co-designSoC (system-on-chip) design2019 (N 456)10%7%Avg # of yearsout of school26.328.323.2APAC21.95%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

7For what types of applications are your embeddedprojects developed?32%Industrial control/automation34%Consumer electronics21%Internet of Things lElectronic instrumentsMilitary/AerospaceAudio7%Computers and peripheralsPower generation and utilitiesVideo/ imagingTransportationGovernment %6%7%7%8%8%2019 Embedded Markets Study25%36%29%25%24%2019 (N 638)2017 (N 853)2015 (N 1152)Note: In 2019, EMEAexceeded all other regions forindustrial controls (41%).APAC was high for consumerelectronics (40%) and form 2019 Copyright by AspenCore. All rights reserved.

8How important will IoT development be to you andyour organization in the next 12 months?Critically importantNot sure/Don't know7%11%Very important16%Not at all important16%“Critically important”to “Important”50%Not very importantImportant27%23%Significantly, for APAC“Critically important”to “Important” is2019 (N 622)64%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

9If you are developing Internet of Things (IoT)applications, please indicate the type of IP connected cloud/routerSmartphone/mobile connected20%Smart buildings19%19%17%Control loop*Edge-computing service (security, AI)*7%12%11%13%11%14%Connected vehiclesWearableOther26%15%17%15%MedicalNon-IP connected hub/gateway42%7%7%2019 (N 398)2017 (N 484)* Added in 2019.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

10If you are creating Internet of Things (IoT) devices,please indicate the types of devices you are currentlydesigning and considering for your next design.Devices currently designing for (N 296)Devices considering for next design (N 265)55%IoT edge device/system (on the edgeof the Internet)47%28%28%IoT bridge device/systemWearable/mobile device/system26%26%IoT infrastructure device/system26%28%22%IoT cloud-based application/service orfull edge to cloud systemsOther33%7%6%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

11Will have one or more projects devoted to IoT.21% of all projectswill be primarilydevoted to IoT.34.3%65.7%Will have one or moreprojects devoted to IoTNo projects devoted to IoT2019 (N 424)2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

12Considering all applications of which you are aware,what do you regard as the most interesting use of theIoT? (Selected write-in responses from 2019 & 2017). Automatic traffic control.AR/VR -- Augmented Reality/Virtual Reality.Connected automated houses/buildings.Connected/autonomous vehicles.Detecting location: providing original content by screen, audio, phone.Distributed sensing for diagnostics and control. Think of sensors that detect bearing,failures in rotating machinery, bridges, roadways, factory lines etc.Environment monitoring/ global electrical energy consumption reduction.Intelligent industrial machines, predictive maintenance of industrial components.Remote medical information/diagnostic integration, medical devices.Real-time sensing (road conditions, power grid data, total-plant monitoring).Earthquake/seismic monitoring signaling building evacuations in time to save lives.Drones; remote control and monitoring.Security within IOT - the technology is totally insecure.Smart cities, smart factories, precision agriculture, pest management in farming.Brain waves to control wheelchair movement. Opportunities endless and scary.Wireless monitor for underground water.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

13Gartner Hype Cycle for Emerging Technologies 2015IoT, MachineLearning, AR,VR2015: Machine Learning and IoT at peak of hype! AR is in disillusionment,VR moving towards productive implementations!2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

14Gartner Hype Cycle for Emerging Technologies 2018Virtual Reality2018: Machine Learning (Deep Neural Nets) and IoT still at Peak Hype! AR hasmoved along only slightly, and VR is out of hype stage and into productivity.2019 Embedded IoTMarkets Study 2019 Copyright by AspenCore. All rights reserved.

15Are you using any of these advanced technologiesin your embedded systems?Currently Using 2019 (N 194)Considering Using 2019 (N 314)43%Embedded vision37%32%Machine learning model-basedcapabilities55%Embedded speech21%Other AI/cognitive capabilities38%of EMEA usersare consideringusing MachineLearning15%16%Virtual Reality (VR) capabilitiesAugmented Reality (AR) capabilities68%28%27%10%19%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

16What security measures are you incorporatinginto your current design?Encryption45%Authentication41%Secure boot27%Secure OTA firmware update22%Tamper intrusion protection14%Secure provisioning for keys/certsSecure commissioningOther12%70% in 201966% in 201761% in 20156%3%Considering options17%NoneDon't knowHave taken one ormore securitymeasures:16%5%EMEA uses Encryption significantly more than other regions (49%).2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

17NEW IN 2019What hardware support measures are youimplementing into your current design?MCU security features31%Software-only security26%Hdwr-based security (Sec Elmnts, TPM)20%Secure storage12%Dedicated security IC12%Hdwr security module (fr supply chain)Other5%2%NoneDon't know71%8%Mitigation for side-channel attacksHave implementedone or morehardware supportmeasures:20%9%2019 Embedded Markets Study2019 (N 626) 2019 Copyright by AspenCore. All rights reserved.

18Overall Background Focus – IoT, AI, AV, AR and other advanced technologies focus. World Regions –The Americas (58%), EMEA at (21%), and APAC at (21%). Company Size – Avg of 3,467 employees. Americas (4,091), EMEA (1,858), APAC (3,034). Number of Years Out of School: Average years out of school for the 2019 is 26.3. Job functions – Hardware/software integration (59%), debugging (52%), architecturedesign (52%), writing firmware/software (51%) were top four job functions. Applications Developed – Top three apps were Industrial controls (32%), consumerelectronics (29%) and Internet of Things (25%) remained even with 2017. IoT Usage/Advanced Technologies – Half (50%) of users feel IoT will be important tocritically important in 2019 (same as 2017), but among APAC users it is 64%. IoT appsinclude sensor driven (40%), industrial (35%), IP connected cloud (28%), smartphone/mobile (20%) and smart buildings (19%). Advanced technology used most was embedded vision (43%). Machine learning (55%)has greatest potential. 55% are creating IoT edge of the internet devices. 66% will haveone or more projects devoted to IoT. Security – 70% of respondents are taking software security measures: 45% encryption,41% authentication. 71% used hardware support measures, which included MCUsecurity at 31%.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

Current EmbeddedDesign Environment

20My current embedded project is 2019 (N 944)2017 (N 1,223)2015 (N 1,807)56%44%44%56%56%44%New to the world; a new project fromscratchAn upgrade or improvement to anearlier or existing projectIn 2019, APAC ratio of “New to the World” vs “Upgrade” was 40%/60%.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

21What does the upgrade or improvement include?46%New or different software features37%38%39%New or different processorNew or different connectivity capabilitiesMandatory changes/discontinued hdwr/sftwrNew or different analog componentsNew or different system logicNew or different peripheralsNew or different operating %14%16%10%10%12%2019 (N 521)2017 (N 596)2015 (N 851)Base Those whose current project is an upgrade/improvement2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

22Which of the following capabilities are includedin your current embedded 26%36%Real-time capabilityDigital signal processingNetworking capabilityAnalog signal processingWireless capabilityBattery-poweredRugged designGUI15%AI (machine learning)*GPU*2019 (N 943)2017 (N 1,107)9%*AI and GPU were added in 2019.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

23If wireless, what wireless interfaces does your currentembedded project include?65%65%Wi-FiBluetooth Low Energy (BLE)31%35%Bluetooth19%Wideband Cellular (LTE, 3G, 2G)NFC14%10%Narrowband Cellular (NB-IoT, LTE Cat-M, EC-GSM)*13%LoRA7%11%2019 (N 344)2017 (N 0%10%Sub-GHz*Added in 2019.49%10%14%IEEE802.15.4RPMA45%1%1%9%13%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

24If wireless, what wireless protocols/stacks does yourcurrent embedded project include?30%BLE mesh*Wireless I/O Link24%21%Zigbee9%Mbed35%12%Top mentions10%11%ThreadWireless HART2017 (N 294)15%15%6LoWPANISA 1002019 (N ther45%*Added in 2019.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

25How many people are on your embedded project team?16.1 engineers per team is significantly higher than 2017 and 2015due to increase in Software Engineers and Other team engineers.16.114.814.32017 (N 770)2017 (N 939)2015 (N 61.52.51.1Team size for Americas is 15.1 engineers/ team.Team size for EMEA is 14.1 engineers/ team.Team size for APAC is 19.6 engineers/ team.Teams also work with an average of 2.7 outside vendors on a typical project.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

26What is your development team’s ratio of totalresources (including time/dollars/manpower) spent onsoftware vs. hardware for your embedded projects?2019 (N 750)60%61%2017 (N 927)61%61%2015 (N 1,227)2014 (N 1,595)2013 (N 2,075)61%40%Average total resources for SOFTWARE39%39%39%39%Average total resources for HARDWAREIn 2019, respondents averaged working on 2.1 projects at the same time.In 2017, respondents averaged working on 2.1 projects at the same time.In 2015, respondents averaged working on 2.1 projects at the same time.In 2014, respondents averaged working on 2.0 projects at the same time.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

27Do you primarily design or subcontract the design ofcustom circuit boards, or do you purchase off-the shelfboards?2019 (N 752)PrimarilypurchaseOTS boards23%Primarilydesign orsubcontractour ownboards77%2019 Embedded Markets Study2017 (N 923)PrimarilypurchaseOTS boards19%Primarilydesign orsubcontractour ownboards81% 2019 Copyright by AspenCore. All rights reserved.

28Did you start your current embedded design with adevelopment board?2019 (N 748)2017 (N 924)605054%2015 (N ent Board Started WithN 281(Write-in recall answers only)STMicroelectronicsTINXPRaspberry PiMicrochipArduinoXilinxAtmelEspressif ESP-32RenesasSilicon LabsNordicDigilentNucleo BoardZedBoardAnalog DevicesBeaglebone BlackCypressAdaFruit 'Feather' Cortex-M4ARMAtmegaAvnet Picozed2019 Embedded Markets 1%1.1%1.1%0.7%0.7%0.7%0.7% 2019 Copyright by AspenCore. All rights reserved.

29Which form factor boards are you currently using, andwhich are you considering using?2019 Currently Using (N 697)2019 Considering Using (N 553)26%27%Custom y Pi9%10%STM32 Nucleo8%3.5"6%8%7%PCI Express6%6%LaunchPad6%7%Beagle Board/Bone5.25"5%4%PCI4%3%CompactPCI4%4%Note: Answers under 4% are excluded.2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

30Thinking now about the last embedded project youcompleted (no longer in development), how manymonths did that project take to finish?31%37%37%34%35%1 – 6 months36%36%34%33%35%7 – 12 months15%11%12%16%15%13 – 18 months19 – 24 months25 months or more2019 (N 661) Avg: 12.2 mos2017 (N 322) Avg: 12.1 mos10%9%9%10%9%2015 (N 1,178) Avg: 12.4 mos2014 (N 1,539) Avg: 12.6 mos2013 (N 1,985) Avg: 12.4 mos8%6%8%7%6%Americas averaged 12.7 monthsEMEA averaged 12.6 monthsAPAC averaged 10.1 months2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

31Was that project completed . . .Ahead of schedule4%3%4%4%5%35%38%34%37%38%On schedule29%26%27%28%28%Late by 1 – 2 monthsLate by 13 – 18 months.7%7%7%6%5%Late by 7 – 12 monthsIn 2017, 41% of all projects finished“ahead of” or “on” schedule, and 59%finished “late or cancelled”.In 2015, 38% of all projects finished“ahead of” or “on” schedule, and 62%finished “late or cancelled”.19%19%21%19%18%Late by 3 – 6 monthsIn 2019, 39% of all projects finished“ahead of” or “on” schedule, and 61%finished “late or cancelled”.2%2%2%2%2%Late by more than 18 months1%3%2%2%2%Canceled3%3%2%3%3%2019 (N 687)2017 (N 875)2015 (N 1,210)2014 (N 1,574)2013 (N 2,055)2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

32My current embedded project is programmedmostly in:56%56%C23%22%C Python6%3%4%4%Assembly %C#1%2%2019 Embedded Markets Study2019 (N 689)2017 (N 880) 2019 Copyright by AspenCore. All rights reserved.

33My next embedded project will likely beprogrammed mostly in:49%52%C26%24%C 8%Python5%C#3%3%Assembly language3%2%MATLAB2%2%LabVIEW2%2%Java2%2%UML or other modeling language2019 (N 685)2017 (N 879)1%1%2019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

34Does your current project reuse code froma previous embedded project?90%81 8180%In 2019, 88% reused code.In 2017, 87% reused code.In 2015, 86% reused code.In 2014, 86% reused code.In 2013, 86% reused code.7977 7870%60%50%40%24 2730%20%2522 231514 1311 1312 13 14 14 1410%%No, all new software,no code reuse2019 (N 688)Yes, reused codeYes, reused open- Yes, reused commercialdeveloped in-house source, shareware code (purchased) code2017 (N 883)2015 (N 1,217)2014 (N 1,596)2013 (N 2,065)Note 1. Multiple choice for “Yes” answers (a respondents can select more than one type of reused code), therefore will not add to 88%.Note 2. In 2019, 77% of respondents also reused hardware or hardware IP, up 1% from 20172019 Embedded Markets Study 2019 Copyright by AspenCore. All rights reserved.

35Embedded Design Environment New/Upgrade Ratio – 44% new/56% upgrades. APAC ratio is 40%/60%.Upgrades include new software features (46%), processors (37%), connectivity (22%). Design Capabilities – Real time (54%), DSP (51%), Networking (49%). Team Size – 16.1 engineers is up from 14.8. APAC has 19.6 engineers per team. Outside vendors – Work with an average of 2.7 outside vendors. Resources Used On – Software (60%), hardware (40%). No change in 5 years. Number of Projects Worked On at the Same Time – Average of 2.1 projects. Build or Purchase Boards – 77% build their own boards, 23% purchase OTS. Project Starts with Board – 46% is up 2% from 2017. STMico, TI, NXP mostl

and Embedded.com audience’s usage of advance technologies, software and hardware development tools, chips, operating systems, FPGA vendors, and the entire ecosystem of their embedded development work environment and projects with which they are engaged. Historical: The EETimes/Embedded.com Embedded Markets Study was last conducted in 2017.

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