Planning A Fair Trade Persuasive Letter - Ballycarrickmaddy Primary School
Planning a Fair TradePersuasive Letter
Planning a persuasive letter about fairtrade. For the past few weeks you have been researching fair trade. I want you to write a persuasive letter to a company that you know does not use fair tradegoods and persuade them that they should start to use fair trade goods. When I first started to teach the fair trade topic in Primary 6 we wrote to Cadbury to persuadethem to use fair trade cocoa in their chocolate products. We no longer need to write toCadbury! That is because they now use fair trade cocoa in all their products! This is probablydue to pressure from consumers (the people who buy things) like us who wanted to be able toeat our favourite chocolate bar happy in the knowledge that the farmers who produced itreceived a fair price for their goods! I own a pair of trainers made by a company called Veja that are made from fair tradeproducts. However, I also own a pair of trainers made by Nike (who make a lot of trainers) butthey do not use fair trade products. You could possibly write to Nike or other brands that maketrainers. You can decide which company you write to.
Paragraph 1: Introduction CONTENT WMAG Persuasive Letter In your introduction state that you havediscovered that the company do not usefair trade goods and that you think theyshould use fair trade goods. Present tense Persuasive language/ dare you disagree expressionsto get the reader on your side e.g. Surely everyonewould agree/ there is no doubt that You can provide a brief description ofwhat Fair Trade means. Emotive language – to help reinforce your point ofview. Connectives to signal your points e.g. in addition,furthermore, therefore, consequently, however, as aresult etc. Connectives to show movement from one point tothe next e.g. firstly, secondly, in conclusion etc. Rhetorical question e.g. How long can this go on? Paragraphs including a clear introduction andconclusion. The introduction should state the point ofview to be argued. The conclusion should re-statethe point of view. You can explain that fair trade benefitsthe farmers and also consumers (do notgive too much detail as you will providemore detail in the next two paragraphs).Remember to use persuasive language.For example, ‘I am sure a company withsuch a wonderful reputation like yours,would agree that it is important that allfarmers are paid a fair wage.’
Paragraph 2: Benefits of Fair Trade forFarmers CONTENT WMAG Persuasive Letter Explain where in the world fair tradefarmers are. Present tense Explain the benefits fair trade brings tofarmers’ lives. For example because theyreceive a fair price they are able to payschool fees for their children which meanstheir children can receive an education.Persuasive language/ dare you disagree expressions toget the reader on your side e.g. Surely everyone wouldagree/ there is no doubt that Emotive language – to help reinforce your point ofview. Describe the benefits fair trade brings tocommunities. For example buildingmedical centres, sports facilities etc.Connectives to signal your points e.g. in addition,furthermore, therefore, consequently, however, as aresult etc. Connectives to show movement from one point to thenext e.g. firstly, secondly, in conclusion etc. Rhetorical question e.g. How long can this go on? Paragraphs including a clear introduction andconclusion. The introduction should state the point ofview to be argued. The conclusion should re-state thepoint of view. Describe how fair trade assists farmers toprotect their local environment. Remember to use connectives such as ‘inaddition’, ‘furthermore’, ‘therefore’ tosignal each point that you make. Remember to use persuasive language –‘Everyone knows that it is vitally importantto protect the environment .
Paragraph 3: Benefits for consumers andthe business CONTENT WMAG Persuasive Letter Explain that consumers want to be able tohelp support fair trade farmers bypurchasing fair trade goods. Present tense Persuasive language/ dare you disagree expressions toget the reader on your side e.g. Surely everyone wouldagree/ there is no doubt that Emotive language – to help reinforce your point ofview. Connectives to signal your points e.g. in addition,furthermore, therefore, consequently, however, as aresult etc. Connectives to show movement from one point to thenext e.g. firstly, secondly, in conclusion etc. Rhetorical question e.g. How long can this go on? Paragraphs including a clear introduction andconclusion. The introduction should state the point ofview to be argued. The conclusion should re-state thepoint of view. We call fair trade goods ‘ethical goods’which means it is ‘good’ or the ‘right thingto do’ to buy them. As consumers we feelgood knowing we are helping others.Explain to the business that if they use fairtrade goods more people will buy theirproduct as it is ethical and as a result theirsales will increase. (What business couldignore such persuasion?) Remember to use emotive language andrhetorical questions for example – ‘Howcould anyone refuse hard working farmersa fair price for the goods that theyproduce?’ Keep using connectives to showmovement from one point to the next.
Paragraph 4: Conclusion CONTENT WMAG Persuasive Letter Present tense Write an ending that re-stateshow important it is to use fairtrade goods. Persuasive language/ dare you disagree expressions toget the reader on your side e.g. Surely everyone wouldagree/ there is no doubt that Emotive language – to help reinforce your point ofview. Continue to use persuasivelanguage. For example‘There is no doubt; that nowthe time has come for ‘CostaCoffee’ to use fair tradecocoa in all their chocolateproducts. Connectives to signal your points e.g. in addition,furthermore, therefore, consequently, however, as aresult etc. Connectives to show movement from one point to thenext e.g. firstly, secondly, in conclusion etc. Rhetorical question e.g. How long can this go on? Paragraphs including a clear introduction andconclusion. The introduction should state the point ofview to be argued. The conclusion should re-state thepoint of view. Conclude by stating that youlook forward to their reply!
fair trade goods and that you think they should use fair trade goods. You can provide a brief description of what Fair Trade means. You can explain that fair trade benefits the farmers and also consumers (do not give too much detail as you will provide more detail in the next two paragraphs). Remember to use persuasive language.
2003: CRS launches Fair Trade Coffee Project 2004: CRS generates more than 1 million in Fair Trade sales 2004: United Students for Fair Trade Converge! 2005: CRS launches Raise Project 2005: 750 Fair Traders participate in Fair Trade Futures 2005: USCCB endorses Fair Trade 2006: Fair Trade Fund tops 200,000 grant mark
Students' drafts of persuasive letters Class set of the Checklist for Persuasive Letters worksheet Class set of Sentence Frames for Persuasive Letters worksheet Projector Highlighters Attachments Checklist for Persuasive Letters (PDF) Sentence Frames for Persuasive Writing (PDF) Introduction (10 minutes) S
PERSUASIVE TEXTS: LANGUAGE AND DEVICES Persuasive texts use formal, clear and persuasive language. This helps the author to convince the reader, viewer or listener to agree with their view. Here are some examples of the language and grammatical features you might find in persuasive texts: thinking and feeling verbs (to express an opinion)
What Is Persuasive Speech? Persuasive vs. Informative The goal of the persuasive speech is to influence audience choices These choices may range from slight shifts in opinion to wholesale changes in behavior Persuasive speeches seek a response As with informative speeches, persuasive speeches respect audience choices*
PUBLIC POLICIES ON FAIR TRADE 8 1.2 Objectives and scope of the study The research examines current and past public policies on Fair Trade or related policy fields. It analyses and identifies supportive environments that enhance the uptake of Fair Trade, e.g., support to access markets for small-scale Fair Trade
speech is. 2. Describe the functions of persuasive speeches. 3. List the different types of persuasive speeches. 4. Identify persuasive strategies that make a speech more effective. Topic 5. Apply the appropriate organizational pattern based on your persuasive goals. 6. Distingu
products with a Fair Trade Claim or Fair Trade 3rd Party Certification was 12.8% for the US Food Channel. Source: SPINS Total US Conventional TPL Grocery L52W ending 10-04-15 Point out Fair Trade products. Use shelf talkers and signage to highlight Fair Trade products. October is Fair Trade Month. Provide KeHE'sFair Trade National Planogram.
Unit I: Public Administration - Meaning, Nature, Scope and Significance; Evolution of the discipline; Public and Private Administration. (18 L) Unit II: Approaches – Traditional: Historical and Philosophical, Modern: Behavioural and Comparative; New Public Administration; New Public Management. (18 L) Unit III: Concept of Organisation – Formal and Informal Organisation; Structure of .
