Organisers - Digital Vidya

Organisers

Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 12000 professionals (including CXOs) from over 6000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 700 Digital Marketing trainings by Digital Vidya across Asia. We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. We are Google & Microsoft India’s official training partner to train their agencies & partners respectively. Our awesome corporate customers Our Clients

Digital Marketing Strategy Creating a marketing campaign without an understanding of digital channels is no more an option. To equip you with know-how of building and executing a fruitful digital marketing strategy dayofdubai.com organizes one-day workshop which is designed to cover the paramount of creating an effective digital marketing strategy. If you are looking forward to explore digital marketing channels for better campaign management or simply want to let your company message out, this digital marketing workshop is for you. Who should attend? Sales & Marketing Professionals (including Advertising Professionals, Brand Managers and Media Planners): Creating Marketing Campaigns without Digital is no more an option. Sales & Marketing professionals need to develop an in-depth understanding of this medium to create workable strategies, to manage digital marketing teams & agencies. Entrepreneurs (including CXOs): Digital Marketing offers the flexibility of starting with small or no budget. Entrepreneurs can think of various innovative ways to reach out to their target audience and convert them to their customers. Unfortunately, there are not many people who can do it for them. They will have to learn to do it for themselves. Digital Marketers (including SEO, PPC, Social Media Professionals & Web Strategists): Digital Marketing is an ever evolving field. If you are not updating yourself, you will be obsolete in a quarter. Digital Marketers are in continuous process of learning. Students (including MBAs, Graduates, BBAs & aspiring drop-outs): No matter which area you end up pursuing, be it HR, Finance, Marketing, Sales or creating your own entrepreneurial venture, you cannot do it with in-depth understanding of Digital Media.

Course Methodology Case Study: Applying knowledge becomes difficult when it comes to implementing on a real business. The case studies based learnings are designed to provide maximum real life exposure. Group Exercises: Let too many brain come together to reach a common consent for an assignment Interactive Learning: To maximize sharing of information and expanding general scope of learning by minimizing boundaries between trainer and participants

Workshop Schedule Time Activity 8:00 AM – 9:00 AM Registration & Morning Tea 9:00 AM – 10:30 AMDigital Marketing Orientation Users’ Digital Behavior in Dubai Get Comfortable with Key Digital Marketing Terms Orientation to various Digital Marketing Channels Facebook, Google, Twitter, LinkedIn and others Case Studies – Social Media Marketing Campaigns Case Studies – Mobile Marketing Campaigns Case Studies – Integrated Digital Marketing Campaign 10:30 AM – 11:00 AM Tea Break 11:00 AM – 12:30 PM Creating a Digital Marketing Strategy Concepts – Conversion funnel, The McKinsey Consumer Decision Journey, Paid-Owned-Earned Media Role of Digital Channels at each stage of the funnel & consumer decision journey Elements of a good marketing strategy rolling into digital marketing strategy Defining your digital objectives Defining and creating a media mix to achieve the objectives Measurement, evaluation and tweaking the strategy 12:30 PM – 1:30 PM Lunch Break 1:30 PM – 2:00 PM Executing the Strategy Skill sets & tools needed In-house v/s outsourcing Support systems available - a look at different kinds of agencies Agency structures – an inside look at various kinds of agencies 2:00 PM – 2:30 PM Case Studies: Putting together a digital media strategy Launch of a new mobile phone Driving business for existing line of cars 2:30 PM – 3:00 PM Digital Marketing Strategy Exercise (Part 1) Understand the Digital Marketing Strategy Template Group Exercise for creating strategy for one specific business 3:00 PM – 3:30 PM Tea Break 3:30 PM – 4:00 PM Digital Marketing Strategy Exercise (Part 2) Group Presentations for Digital Marketing Strategy 4:00 PM – 4:45 PM Role Play Exercise: Insights into Brand & Agency Operations 4:45 PM – 5:00 PM Open Q & A, Feedback & Closure

Workshop Trainer Himanshu Arora Digital Marketing Trainer at Digital Vidya I Co-Founder, Social Panga Himanshu is a Co-founder of Social Panga, an agency offering end-to-end digital marketing services. He is a believer in disruptive digital marketing and would describe himself as “Marketing Mafia”. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands, such as Coca Cola, SAP, Accenture, Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more. He also serves as a Regional Sales Trainer with Google India and on corporate front he has trained companies like Reliance, Onmobile, Genpact, IIMK, Philips, Fidelity, Kimberly Clark, Mega We Care, etc. as the Lead Trainer with Digital Vidya. He is one of few chosen Google Product and Sales Trainer for Google Adwords and has worked closely with 50 companies, including both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in the area of online marketing and branding. He has also conducted over 35 digital marketing trainings for leading corporates like HUL, TOI, HPCL, TCS, ICICI, Pidilite, Kotak, Nokia, Wipro, and several premier education institutions. He loves to ideate and contribute towards the development of digital marketing, and has 8 years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behavior helps him multiply Digital Marketing ROI for his clients. He loves meeting new people and exchanging knowledge, experience and ideas about a wide variety of Digital Marketing topics.

Venue & Location Date & Venue Event: Date: 5th May 2016 Timing: 9:00 AM to 5:00 PM Venue: Coral Dubai Deira Hotel Training fees: AED 1900 for One delegate AED 3500 for Two delegates Register now and get AED 3500 worth Digital Marketing support Benefits of Training Companies adopting Digital Marketing generate 61% more leads than those depending on traditional outbound marketing. On completion of this workshop you can confidently understand the digital marketing methodology and the tools needed for each stage of the methodology work. You will be well equipped with a digital marketing project to execute when you return to the office.

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digital media strategy Launch of a new mobile phone Driving business for existing line of cars 2:30 PM - 3:00 PM Digital Marketing Strategy Exercise (Part 1) Understand the Digital Marketing Strategy Template Group Exercise for creating strategy for one specific business 3:00 PM - 3:30 PM Tea Break