Q3 2010 State Of The Internet - Akamai

Q3 2010 State of the Internet David Belson Director, Market Intelligence January 26, 2011 Akamai Confidential

Agenda Internet Penetration Connectivity Trends Mobile Usage Attacks Q&A Akamai Confidential Powering a Better Internet 2011 Akamai

Internet Penetration What does a “unique IP address” represent? Over 533 million unique IP addresses from 235 countries Internet usage is highly concentrated – 70% of unique IP addresses from top 10 countries China’s unique IP count grew more than 30% YoY Akamai Confidential Powering a Better Internet 2011 Akamai

IPv6 IPv4 Exhaustion is imminent! Akamai Confidential http://www.akamai.com/IPv6 Powering a Better Internet 2011 Akamai

Global Average Connection Speeds How are average connection speeds calculated? Global average speed approaching 2 Mbps South Korea continues to be the fastest country 23 countries saw year-over-year growth in excess of 100% 86 countries had average speeds below 1 Mbps Akamai Confidential Powering a Better Internet 2011 Akamai

United States Average Connection Speeds Despite slight decline, Delaware still fastest state Arkansas slowest state, with 3.0 Mbps average speed 2 states saw quarterly declines, and 5 saw yearly declines Trends over time are positive – speeds are getting faster Akamai Confidential Powering a Better Internet 2011 Akamai

Average Connection Speeds – City Views Global perspective Taegu, South Korea takes first place spot with 18.3 Mbps Average connection speeds 10 Mbps seen in 13 cities in South Korea & 16 cities in Japan Europe had 10 cities in five countries, the US had 15 cities United States perspective San Jose, CA the fastest city with 8.3 Mbps Staten Island’s 6.5 Mbps topped the average speeds in 8/10 of the top cities in Q2 2010 Akamai Confidential Powering a Better Internet 2011 Akamai

Global Average Peak Connection Speeds What are average peak connection speeds and how are they calculated? Strong quarterly & yearly growth seen across top 10 countries Average peak speeds 10 Mbps seen in 62 countries Only two countries saw average peak speeds 1 Mbps Akamai Confidential Powering a Better Internet 2011 Akamai

United States Average Peak Connection Speeds Delaware continues to be the fastest state here as well Increases in average peak connection speeds were seen in every state both quarter-over-quarter and year-over-year Idaho saw greatest quarterly increase (45%), and Montana saw greatest yearly increase (72%) Akamai Confidential Powering a Better Internet 2011 Akamai

Average Peak Connection Speeds – City Views Global perspective Taejon, South Korea takes first place spot with 57.6 Mbps All of the top 100 cities had average peak speeds 10 Mbps Asia had 74 cities, Europe had 8 cities, the US had 18 cities United States perspective San Jose, CA the fastest city with 34.2 Mbps Fairfield, CA’s 27.2 Mbps topped the average peak speeds in all of the top 10 cities in Q2 2010 No cities from DE, ND, VT listed Akamai Confidential Powering a Better Internet 2011 Akamai

Global Broadband Adoption What is the definition of “broadband”? Seven countries with adoption levels 90% Adoption levels of 50% or more seen in 61 countries Yearly growth of 100% or more seen in 45 countries Global average connection speed approaching “broadband” Akamai Confidential Powering a Better Internet 2011 Akamai

United States Broadband Adoption Delaware appears to be holding steady at 97-98% Only Idaho & Iowa failed to achieve at least 50% adoption Only three states saw (minor) quarterly declines, and Vermont was the only state to see a yearly decline Akamai Confidential Powering a Better Internet 2011 Akamai

Mobile Usage How do we identify mobile networks? Russian mobile network provider had highest average connection speed at nearly 6 Mbps Over 50 of the ranked providers had average connection speeds over 1 Mbps Slovakian mobile network provider had highest average peak connection speed at nearly 23 Mbps Average peak connection speeds over 10 Mbps were seen on 15 of the ranked providers We observed eight mobile providers whose users, on average, consumed more than 1 GB of content from Akamai per month Akamai Confidential Powering a Better Internet 2011 Akamai

Attack Traffic – Top Sources Akamai Confidential Powering a Better Internet 2011 Akamai

Attack Traffic – Top Targeted Ports Akamai Confidential Powering a Better Internet 2011 Akamai

Sept. ‘10 Retail Banking Customer DDoS Attack Peak attack traffic was 1.46 Gbps, 73x normal. Page views peaked at over 6,600/second, 220x normal. Akamai offloaded over 95% of attack bandwidth Origin bandwidth peaked at only 38 Mbps Akamai Confidential Powering a Better Internet 2011 Akamai

Holiday Season ‘10 Coordinated DDoS Attacks PROTECTED Customer 1 Customer 2 Times Above Peak Attack Normal Traffic Time (GMT) US Customer #1 9,095x 11/30 2PM US Customer #2 5,803x 12/1 US Customer #3 3,115x 11/30 2PM US Customer #4 2,874x 12/1 1PM US Customer #5 1,807x 12/1 1PM 2PM Highly distributed international DDoS attacks from Asia-Pac, South America and Middle East Customer 3 Akamai Confidential Powering a Better Internet 2011 Akamai

Holiday Season ‘10 Coordinated DDoS Attacks Largest of these attacks was 14 Gbps Nearly 10,000 times the normal rate of requests per second Extremely conservative calculation of potentially lost revenues for these five retailers: over 15MM USD Largest stood to lose nearly 10MM USD from the attacks Based on Akamai’s observations, these attacks were: Coordinated – Start and stop times were similar across the properties Concentrated – Attacks were on IR250 eCommerce retailers in U.S. Common – The botnets attacking the sites: Generated attacks from the same source countries Had similar user agent profiles Had similar attack methods, sizes, etc Akamai Confidential Powering a Better Internet 2011 Akamai

The Cloud Security Stack Transaction Analysis User Authentication Cardholder Data Protection Web Application Firewall DNSSEC Signing Rights Management Flash Crowd Control DNS Distribution Disaster Recovery Origin Cloaking DDoS Mitigation Application Delivery http://www.akamai.com/security Akamai Confidential Powering a Better Internet 2011 Akamai

http://www.akamai.com/stateoftheinternet Akamai Confidential Powering a Better Internet 2011 Akamai

Summary Internet usage continues to increase, especially in AsiaPac countries such as China. Average and average peak connection speeds, in general, continue to increase on a global basis. Online security remains a key issue, with mobile devices and connectivity rapidly emerging as new vectors, and as DDoS attacks become larger and more coordinated Akamai is uniquely positioned to have a birds-eye view of Internet penetration trends, growth in adoption of high-speed connectivity, mobile usage, and DDoS attack traffic. Akamai’s services can help customers accelerate and secure their Web sites & applications, as well as deliver high-volume, highquality media. Akamai Confidential Powering a Better Internet 2011 Akamai

Q&A Akamai Confidential Powering a Better Internet 2011 Akamai

Q3 2010 State of the Internet David Belson Director, Market Intelligence. January 26, 2011. Akamai Confidential Powering a Better Internet 2011 Akamai Agenda . Powering a Better Internet 2011 Akamai Average Connection Speeds - City Views Global perspective Taegu, South Korea takes first place spot with 18.3 Mbps