Search Engine Optimization (SEO) For Coaches & Therapists
Search Engine Optimization (SEO) for Coaches & Therapists Proprietary & Confidential
Who We Are Corey Quinn, MBA Frustrated client seeking a good fit in early 2009 Launched MyTherapistMatch.com in Nov. 2009 Launched MyCoachMatch.com in Sept. 2011 Over 50,000 matches to date 91% of our matches have been rated as good or great. Over 5 years of SEO experience Want More Coaching Clients? Go to MyCoachMatch.com
Special Thank You Looking to grow your practice with one or more of the following? Paying clients Matched to your strengths Location Commitment Personality Fit Free offer for RCI members friends at the end Want More Coaching Clients? Go to MyCoachMatch.com
What Is This Webinar About? Tapping into a huge source of new potential clients Growing your practice --- passively Getting new clients for FREE Increasing the volume of new visitors to your practice website who are looking for YOUR services Search Engine Optimization Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Agenda About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Search Engines – Who Are The Players? Google represents the majority of searches on the web, followed by Yahoo! Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Search Engines Drive Traffic Search has the potential to drive significant traffic to your website. Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
What Are Organic Search Results? Paid Search Results Organic Search Results Algorithmic Over 200 elements go into the Google algo P a i d Proprietary & Confidential
Why Bother With Search Engine Optimization? Its where the traffic is Don’t have to pay for clicks – its free! It is passive People are searching for help Trust factor Organic gets approx. 70% of clicks vs. 30% paid Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Agenda About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
What Are Keywords? Words that people type in search engines For Example: Social Anxiety: 7.4 million searches – September 2011 Quit Smoking: 1.3 million searches – September 2011 Therapist in Los Angeles: 10,000 searches – September 2011 Susan Quinn, MFT: 200 searches – September 2011 Based on Google search traffic, broad matched and related terms included Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Which Keywords to Use On Your Site? Related to your specific area of interest/expertise ADHD Life Coaching Family Therapy Depression Etc. Have search volume & positive or neutral search trends Use free online tools (more later) Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Which Keywords to Use On Your Site? Include your practice area to localize search results Life coach in Los Angeles Phoenix family therapist Based on searcher’s intent Words people use when they are looking for your help Use ‘quit smoking’ versus ‘free initial session’ Use ‘depression help’ versus ‘clinical supervision’ Use ‘discipline my child’ versus ‘parental guidance’ Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Which Keywords to Use On Your Site? Single keyword or keyword phrases? ‘Social anxiety counseling in New York’ versus ‘counseling’ ‘Depression therapy in Portland’ versus ‘depression’ ‘Reliable public speaking skills’ versus ‘public speaking’ Take Away: The more specific the keyword, the fewer sites that will be targeting it Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Agenda About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Where to Use Keywords Your domain: TherapyinLosAngeles.com ReduceAnxietyNow.com QuitSmokingwithTherapy.com ImproveConfidenceNewYork.com Take Away: Search engines favor keyword relevant domains Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Anatomy of a Web Page Page Title Page Name (usually ends in .html) Body Content ‘Front End’ Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Anatomy of a Web Page Contains: Code that browsers read to create web pages Meta content that search engines read to index your website Meta Description Meta Keywords ‘Back End’ Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Where to Use Keywords Title of each page (title tag) Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Where to Use Keywords Names of web pages Meta Description – Invisible code on the ‘back end’ of your web page – Search engines can see it – Used to describe your website to search engines – Best practice: Use up to 160 characters Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Where to Use Keywords Meta Keywords Invisible code on the ‘back end’ of your web page Comma separated list of keywords Should be about 300 characters Read by search engines Ask your web designer for help with these and meta descriptions Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Where to Use Keywords Body Content (of course!) Focus at least one page of content for each keyword to rank for Keyword One: Reduce social anxiety 1 Page Keyword Two: Improve confidence 1 Page Keyword Three: Avoid social situations Want More Coaching Clients? Go to MyCoachMatch.com 1 Page Proprietary & Confidential
Where to Use Keywords Body Content (cont.) Keyword rich content towards the top of the page (but also throughout) Add new, relevant content on a regular basis Search Engines tend to crawl sites with fresh content more often SE’s tend to rank sites with fresh content higher Want More Coaching Clients? Go to MyCoachMatch.com
Agenda TherapistMarke ting.net Blog: www.Therapist Marketing.net/bl og/ About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Site Content Brochure website versus a resource website Brochure Website Resource Website Purpose To sell To help Focus of content Me, my practice Improving life of visitor Promotes Resistance Authority Primary question How can I sell? How can I help? Take Away: Build a website that is full of useful resources. It is good for both the user and search engine optimization. Plus, you are perceived as an authority. Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Site Content Examples of content that is resourceful: Anecdotes Tips Provide stories of clients who were ‘stuck’ when they came to you, what you did, and how their life changed Offer tips on how to handle difficult situations in real life Top 10 Lists Create a top 10 list(s) on subjects related to your practice expertise (e.g. Top 10 ways to reduce anxiety on a date) Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Site Content Which site wins? Site One – 5 Pages Site Two – 30 Pages Beatles Beatles Take Away: Build topic expertise by increasing the depth of content on your topics Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Site Content Choose related topics to focus your website content – Are these topics related? Related? Related? Social anxiety Depression Avoiding social situations YES! Speaking French NO! Search Engines rank sites with content that is highly relevant Take Away: Choose a few core subjects to focus your website content Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Agenda About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
About Linking Linking is about votes Search engines use in-bound links to determine the ‘value’ of a website More, high quality links more valuable Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
What Are High Quality Links? Not about the volume of links, but the quality Topic relevance One link from a psychology magazine website is more valuable than three links from a cooking website Authority Links from ‘authority websites’ are very valuable Well established businesses with strong brands Education sites (.edu), Non-Profit sites (.org), Government sites (.gov) Large websites with significant depth of content on a particular topic Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
How Do I Acquire Links? Link acquisition strategies (a couple) List your practice website in free therapist directories Swap links with your colleagues Reach out to authority websites and negotiate a link on their site Comment on blogs, and include a link to your site in your comments Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
In-Bound Linking No-no’s of linking: Don’t buy links* Don’t bother with off-topic links Remember: IT IS NOT ABOUT THE QUANTITY, BUT THE QUALITY OF THE LINKS *Unless you know exactly what you are doing Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Agenda About Search Engines All About Keywords Where To Use Keywords Site Content Linking Resources Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
GetListed.org for Local Search Local Search Life Coach in Santa Monica Therapist in Boston www.getlisted.org Listing Score Find current local listings Create new local listings
Free Site Submissions Submit your practice website to search engines and directories for increased visibility Google (http://www.google.com/addurl/?continue /addurl) Google Local Business Center (http://www.google.com/local/add/) Google News (http://www.google.com/support/news pub/bin/answer.py?answer 40787&topic 11662) Yahoo (https://siteexplorer.search.yahoo.com/) Yahoo Local Business ) MSN / Live (http://search.live.com/docs/submit.aspx) Live Search Local Listing r.aspx) DMOZ (http://www.dmoz.org/add.html) Search Me (http://www.searchme.com/support/submit.php) Scrub the Web it.cgi) Cuil (http://www.cuil.com/info/contact us/feedback/?to crawl%20me) FindaTherapist.com (http://findatherapist.com/addlisting.php) Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Resources Keyword Research nal http://www.google.com/insights/search/# Want More Coaching Clients? Go to MyCoachMatch.com
Best Practices Install a web analytics platform to track and analyze your web site visitors Google Analytics (free) (http://www.google.com/analytics/) Analyze who, where, how long, etc . Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Other Best Practices Sign up for Google Webmaster Tools http://www.google.com/webmasters/tools/ Instructions r.py? answer 34592 Tracks: What Google sees How often Google crawls your site How many links you have to your website And more Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Other Best Practices Add a site map to your website Page that lists all of the pages in your site Gives the Search Engine spiders a ‘crawl path’ Avoid duplicate content Duplicated content has lower value than original content Common Mistakes Articles from external sources You syndicate content Same content on multiple pages of your website Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Primary Take Aways Go to GetListed.org TODAY Use Keywords On Your Site What people search for Include your city One keyword per page focus Website resource, not a sales pitch Get in-bound links Want More Coaching Clients? Go to MyCoachMatch.com
Download Download this presentation at: http://www.mycoachmatch.com/seo-seminardownload/
You Made It!
Special Offers If you are a RCI Member, you can join: MyCoachMatch.com for no cost – ever Go to: ffer/ MyTherapistMatch.com for three months free Go to: arted.aspx Use coupon code when joining: 355 If you are not a RCI Member, you can join: MyCoachMatch.com with 100 free credits Go to: https://web.mycoachmatch.com/register/signup.aspx Use coupon code when registering: 50free MyTherapistMatch.com for one month free Go to: arted.aspx Use coupon code when joining: 009 Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
Thank You! Corey Quinn Corey@CoreyQuinn.com Want More Coaching Clients? Go to MyCoachMatch.com Proprietary & Confidential
What Are Keywords? Proprietary & Confidential Words that people type in search engines For Example: Social Anxiety: 7.4 million searches - September 2011 Quit Smoking: 1.3 million searches - September 2011 Therapist in Los Angeles: 10,000 searches - September 2011 Susan Quinn, MFT: 200 searches - September 2011 Based on Google search traffic, broad matched and related terms included
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