Social Media 101: TheVery BasicsDr. Blair BrowningBaylor UniversityBlair Browning@Baylor.edu
Social Media 101 Tell me youdidn’t justsay that
Social Media 101 Remember the title – thevery basics What is social media? Peer-to-Peer applicationsthat are characterized by: User-Generated Content Collaboration Community Information-Sharing
Social Media 101 These capabilities have madesocial media very popular as: People can now search andcustomize content(information) Can connect with peoplearound the globe Essentiallypeople/organizationsbecome their own mediachannel Mobile access
Social Media 101
Social Media 101 Screens areubiquitous.Look up!
Social Media 101“The average high school kid todayhas the same level of anxiety as theaverage psychiatric patient in theearly 1950’s.”–Dr. Robert Leahy, PsychologyToday
Social Media 101 A multitude of platforms, butmost popular are: Facebook Twitter Instagram Snapchat YouTube Pinterest LinkedIn Yik-Yak
Social Media 101 Today we are focusing on: Facebook Twitter Instagram Snapchat Yik-Yak
Facebook 1 billion daily active users 1.55 billion monthly activeusers 894 million mobile dailyactive users 1.39 billion monthly activemobile users
Facebook “Share” content with“friends” or by “liking”company page No length restriction Most populated socialmedia platform Heavily used by adults andseniors
Twitter Twitter: 320 million monthly activeusers 500 million tweets sent perday 5,787 per second 80% of active Twitter usersare on mobile Very popular in sportindustry
Twitter Accounts begin with the“@” sign Hashtags – uses the # togroup conversations Aggregate Content Search Tool Express Personality
Twitter Tweet Message (limited to140 characters) Re-Tweet Re-transmittinga message either “as is” oradding uniquecommentary Follower someone whosubscribes to anotherTwitter user’s account Mention posts by otherusers that mention yourTwitter account name
Instagram Instagram: 400 million monthly activeusers 80 million photos per dayshared 3.5 billion likes daily
Instagram Photo and video (15seconds) sharing site Can use variety of filters toenhance photographs “Follow” other users Commenting and privatemessaging functions
Social Media Popularity Snapchat: 100 million active users 30% of US Millenials accessSnapchat regularly 8,796 photos shared persecond 6 billion daily video views Story function allowsmerging of content
Social Media Popularity Snapchat: Predicated on“disappearing” videos andphotos (10 seconds) However, multiple ways tosave snaps Apps Screenshots Many teens and youngadults believe snaps can’t betraced
Social Media Popularity Yik Yak: Anonymous posting app(no login required) Localized (anyone within1.5 mile radius can read) Extremely popular withHigh School students Some schools have startedbanning Yik-Yak from theirwireless networks
Social Media & Teens 95% of teens 12-17 use theInternet 80% of online teens usesocial media 77% use Facebook 24% use Twitter Growth in visual platforms(Instagram, Snapchat)
Social Media & Teens Issues: Validation Cyberbullying
Social Media & Teens Issues: Future Impact
Social Media & HSAthletes Given the high social media use by teens & thepopularity of sports, HS athletes are undermicroscope with social media: Especially relevant as recruiting industry has grownexponentially Ease for people to access content (media, fans,parents) “Tattling/Reporting”
Social Media & HSAthletes
Social Media & HSAthletes
How to Use Social Media Building Relationships Branding and Messaging Feedback Mechanism Shaping Discussion
Why Social Media Matters Dominant usage by student-athletes. Do you knowwhat they are doing? Are they getting education onsocial media? Audience is exponentially increased for both goodand bad They ARE creating a digital legacy – will they likehow their legacy reads? Would they be fine if their parents, grandparents,pastor, coach, sponsor, etc. read it?
How to Start Observe – Look at brands/organizations that are activeon social media and see what they do Jump In! – Don’t be afraid to take risks! Not everythingyou do will be a home run and that’s OK! Overcoming resistance – social media can be adifferentiator but requires investment and buy-in. There should be consistency in online and offlinepersonality and character you’re only responsible foryour responses. Make your digital legacy read well!
Social Media – It’s a Stateof MindFor organizations, the power ofsocial media lies in building anddeveloping relationships!
Social Media – It’s a Stateof Mind“The question isn’t whether weDO social media, the question ishow WELL we do it.”–Erik Qualman
Social Media 101 These capabilities have made social media very popular as: People can now search and customize content (information) Can connect with people around the globe Essentially people/organizations beco
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.
Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được
Glossary of Social Security Terms (Vietnamese) Term. Thuật ngữ. Giải thích. Application for a Social Security Card. Đơn xin cấp Thẻ Social Security. Mẫu đơn quý vị cần điền để xin số Social Security hoặc thẻ thay thế. Baptismal Certificate. Giấy chứng nhận rửa tội
Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.
Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.
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3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
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Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy. The limits of social media are only set by the limits of the tec
How to Use Social Media Analytics to Create the Best Content Social Media Image Cheat Sheet A Strategic Guide to Social Media for Nonprofits The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success Social Media for Non -Profits: High Impact Tips and the Best Free Tools A Nonprofit's Ultimate Guide to Social Media .
Use of Social Media Social Media Strategy Champions of Social Media Impacts of Social Media The results of the interviews are summarised and discussed below: Use of Social Media Twitter was the most widely used form of social media, used by all the businesses in this survey and
101.5, 101.8, 101.9, 101.13, 101.17, 101.36, subpart D of part 101, and part 105 of this chapter shall appear either on the principal display panel or on the information panel, u
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012. 1 2 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the Þrst social media networks some two deca
Oct 05, 2015 · Social Media and Employment Law: Main Issues I. Social Media as a Screening Tool: A. To what extent can employers rely on social media on hiring decisions? II. Employee Misuse of Social Media: A. When can employers discipline or fire an employee for social media posts, comments, tweets, etc.? III. What can
Social media users tend to use more than one source or type of social media as a way of communication (Quan- Haase et al., 2002). While one type of social media may be preferred, this does not suggest that other forms of social media will be replaced. The social media use takes the numerous types of