Social Media 101: The Very Basics

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Social Media 101: TheVery BasicsDr. Blair BrowningBaylor UniversityBlair Browning@Baylor.edu

Social Media 101 Tell me youdidn’t justsay that

Social Media 101 Remember the title – thevery basics What is social media? Peer-to-Peer applicationsthat are characterized by: User-Generated Content Collaboration Community Information-Sharing

Social Media 101 These capabilities have madesocial media very popular as: People can now search andcustomize content(information) Can connect with peoplearound the globe Essentiallypeople/organizationsbecome their own mediachannel Mobile access

Social Media 101

Social Media 101 Screens areubiquitous.Look up!

Social Media 101“The average high school kid todayhas the same level of anxiety as theaverage psychiatric patient in theearly 1950’s.”–Dr. Robert Leahy, PsychologyToday

Social Media 101 A multitude of platforms, butmost popular are: Facebook Twitter Instagram Snapchat YouTube Pinterest LinkedIn Yik-Yak

Social Media 101 Today we are focusing on: Facebook Twitter Instagram Snapchat Yik-Yak

Facebook 1 billion daily active users 1.55 billion monthly activeusers 894 million mobile dailyactive users 1.39 billion monthly activemobile users

Facebook “Share” content with“friends” or by “liking”company page No length restriction Most populated socialmedia platform Heavily used by adults andseniors

Twitter Twitter: 320 million monthly activeusers 500 million tweets sent perday 5,787 per second 80% of active Twitter usersare on mobile Very popular in sportindustry

Twitter Accounts begin with the“@” sign Hashtags – uses the # togroup conversations Aggregate Content Search Tool Express Personality

Twitter Tweet Message (limited to140 characters) Re-Tweet Re-transmittinga message either “as is” oradding uniquecommentary Follower someone whosubscribes to anotherTwitter user’s account Mention posts by otherusers that mention yourTwitter account name

Instagram Instagram: 400 million monthly activeusers 80 million photos per dayshared 3.5 billion likes daily

Instagram Photo and video (15seconds) sharing site Can use variety of filters toenhance photographs “Follow” other users Commenting and privatemessaging functions

Social Media Popularity Snapchat: 100 million active users 30% of US Millenials accessSnapchat regularly 8,796 photos shared persecond 6 billion daily video views Story function allowsmerging of content

Social Media Popularity Snapchat: Predicated on“disappearing” videos andphotos (10 seconds) However, multiple ways tosave snaps Apps Screenshots Many teens and youngadults believe snaps can’t betraced

Social Media Popularity Yik Yak: Anonymous posting app(no login required) Localized (anyone within1.5 mile radius can read) Extremely popular withHigh School students Some schools have startedbanning Yik-Yak from theirwireless networks

Social Media & Teens 95% of teens 12-17 use theInternet 80% of online teens usesocial media 77% use Facebook 24% use Twitter Growth in visual platforms(Instagram, Snapchat)

Social Media & Teens Issues: Validation Cyberbullying

Social Media & Teens Issues: Future Impact

Social Media & HSAthletes Given the high social media use by teens & thepopularity of sports, HS athletes are undermicroscope with social media: Especially relevant as recruiting industry has grownexponentially Ease for people to access content (media, fans,parents) “Tattling/Reporting”

Social Media & HSAthletes

Social Media & HSAthletes

How to Use Social Media Building Relationships Branding and Messaging Feedback Mechanism Shaping Discussion

Why Social Media Matters Dominant usage by student-athletes. Do you knowwhat they are doing? Are they getting education onsocial media? Audience is exponentially increased for both goodand bad They ARE creating a digital legacy – will they likehow their legacy reads? Would they be fine if their parents, grandparents,pastor, coach, sponsor, etc. read it?

How to Start Observe – Look at brands/organizations that are activeon social media and see what they do Jump In! – Don’t be afraid to take risks! Not everythingyou do will be a home run and that’s OK! Overcoming resistance – social media can be adifferentiator but requires investment and buy-in. There should be consistency in online and offlinepersonality and character you’re only responsible foryour responses. Make your digital legacy read well!

Social Media – It’s a Stateof MindFor organizations, the power ofsocial media lies in building anddeveloping relationships!

Social Media – It’s a Stateof Mind“The question isn’t whether weDO social media, the question ishow WELL we do it.”–Erik Qualman

Social Media 101 These capabilities have made social media very popular as: People can now search and customize content (information) Can connect with people around the globe Essentially people/organizations beco

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