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  • Description: unit overview vocabulary Advertising media and methods reading A new kind of campaign listening How advertising works language review Articles skills Starting and structuring presentations case study Alpha Advertising ‘Advertising isn’t a science. It’s persuasion, and persuasion is an art..

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Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Co

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