Media Kit 2020 - The Voice Of Craft Distilling
Media Kit 2020CORE AUDIENCE: CRAFT DISTILLERS VENDORS RETAILERS AND DISTRIBUTORS TRADE ORGANIZATIONSDISTILLER MAGAZINE8100 HARD COPY CIRCULATION30,000 TOTAL READERSHIPThe American Distilling Institute (ADI) is the oldest and largest trade associationdedicated to craft distilling in the world. Founded in 2003, ADI has becomea beacon for the fiercely independent craft distilling community. ADI’s annualconference is the go-to event of the year for a global network of small-batch,independently owned distilleries, while Distiller magazine and our annualDirectory are a critical source of knowledge, information, and networkingresources for existing distilleries, new entrants, and distilling enthusiasts alike.ADI exists to promote and defend the enterprise of craft distilling by providingindustry events, developmental resources, and educational planning. We embracethe passion of our community and strive to ensure that the art of craft distillingcontinues to grow.E-NEWSLETTER13,000 READERS40% OPEN RATEADI FORUMSOVER 1.3 MILLION IMPRESSIONS PER YEARDISTILLING.COMOVER 580,000 IMPRESSIONS PER YEAR
ADVERTISING RATES / DISTILLER MAGAZINEFormatSizeDirectory Only2 Issues3 IssuesAll issues* Sponsor Content2-page spread 6500 6000 5500 5000POLICIES4-pg Gatefold (Insert)Call for specs 5500 5000 4500 4000Back Cover8.375” x 10.875” (add .125” bleed) 4100 3800 3600 3300Purchase of any size ad qualifies youfor a complimentary annual ProviderMembership.Inside Front/Back8.375” x 10.875” (add .125” bleed) 3900 3400 3100 3000Table of Contents8.375” x 10.875” (add .125” bleed) 3600 3400 3200 3000Full Page8.375” x 10.875” (add .125” bleed) 3200 2800 2700 25001/2 Vertical3.63” x 9.875” 2550 2450 2350 20001/2 Horizontal7.5” x 4.88” 2550 2450 2350 20001/4 Page Vertical3.63” x 4.88” 1750 1650 1550 14001/4 Page Horizontal7.5” x 2.38” 1750 1650 1550 1400Annual Provider Membership (a valueof 500) is required for conferenceregistration.Advertisers are eligible to place oneitem-specific ad per month in the new“For Sale by Vendor” marketplace onthe ADI Forum.ADI reserves the right to refuseany advertising artwork deemedinappropriate or competitive in spirit.* Sponsored content—1,500 words plus four images. One space available per issue.AD SUBMISSION SPECIFICATIONSTRIM SIZE: 8.375” x 10.875” / 212.725mm x276.225mmBLEED: .125” or 1/8” / 3.1750mm required onall sides. ONLY FULL PAGE ADS BLEED.SUGGESTED LIVE AREA: of 7.5” x 9.875” /190.5mm x 123.952mmPlease keep all type within the page live areato ensure nothing is trimmed.CROP MARKS: No crop or bleed marks.FORMAT: For best results, please submit yourfile as a Press-Quality PDF.All files must be CMYK (no spot, RGB or Indexcolors accepted) and 300 dpi. (Images from awebsite will not be accepted); all fonts shouldbe outlined.Please name your file with the followingconvention: advertiser name (fa/win/su)20distiller.FILE SUBMISSION:Full Page1/4 PageVertical1/4 PageHorizontalPlease use the drop box link provided belowfor file uploads.Include in the subject line of your email thefollowing tag line: “company name, ad sizeand orientation, and magazine issue (ex.ADI 1/4V WI20.)PLEASE SUBMIT YOUR AD TO DROP HhkZIdContact Matt Jelen at matt@distilling.com or 707-367-2201 for more information.1/2 PageVertical1/2 PageHorizontal
DIGITAL ADVERTISINGE-Newsletter ADI Forum distilling.comDIGITAL ADLOCATIONPLATFORMAD wsletterLeaderMobile & Desktop650 x 60 850 1600 5000 10,000WeeklyE-NewsletterSide ColumnMobile & Desktop200 x 300 850 1600 5000 10,000ForumLeaderDesktop970 x 90Mobile300 x 50 500 850 2500 5000ForumSide ColumnDesktop300 x 600Mobile300 x 250 500 850 2500 5000DistillerOnlineLeaderDesktop970 x 90Mobile300 x 50 500 850 2500 5000DistillerOnlineSide ColumnDesktop300 x 50Mobile300 x 250 500 850 2500 5000ADI WebsiteLeaderDesktop970 x 90Mobile300 x 50 500 850 2500 5000ADI WebsiteSide ColumnDesktop & Mobile300 x 250 500 850 2500 5000Submit files in png format.
CONFERENCE / EXPO 2020APRIL 6-8, 2020NEW ORLEANS, LAVENDOR BOOTHSSTANDARD PRICING 10x8 10x10 8x20 10x20 2,600 2,900 3,800 3,950EARLY BIRD PRICING(until Jan. 15th) 10x8 10x10 8x20 10x20 2,400 2,550 3,600 3,700Single One 6’ table, 2 chairs, sign and drapes, 2Expo passes / Double Two 6’ table, 4 chairs, sign anddrapes, 4 Expo passes* Gala passes can be purchased for 50 a person or atable can be reserved for 450 (seats 10)** When reserving a table for the Gala exhibitors mustprovide RSVP listFOR VENDOR REGISTRATIONCONTACT: matt@distilling.comJoin ADI in 2020 for the absolute cannot-miss event of the decade — the annual Conference and VendorExpo in the historic city of New Orleans, Louisiana. World-renowned for its cocktails, food and music,New Orleans is annually ranked as one of the top destination cities in the US, with 10 million visitors ayear bringing in nearly 6 billion. And with more than 30 operating distilleries and several more underconstruction, the city has one of the fastest-growing craft distilling scenes in the country. Next April, thegood times will roll as nearly 2,000 distilling industry members — from distillery owners and masterdistillers eager to visit their suppliers to new entrants on the hunt for their first equipment — descend on theBig Easy for what promises to be an unforgettable celebration of our craft.ATTENDEE REGISTRATION OPENS NOVEMBER 1, 2019Updates, schedules and news at www.distilling.com and in our newsletters.2019 CONFERENCE NUMBERS1800 ATTENDEES 75 SESSIONS 100 SPEAKERS 170 EXHIBITORS 16 WORKSHOPS
SPONSORSHIP PACKAGESTITLE: 18,000PLATINUM: 13,000 Double Booth (10x20); ability to expand booth to 20x20 for an additional 2,000 Double Booth (10x20); ability to expand booth to 20x20 for an additional 2,000 Eight staff Expo Passes / 6 client Expo Passes* Six staff Expo Passes / 4 client Expo Passes* One reserved table at the Gala dinner (must provide RSVP list) Full page ad in our publications: the Distillers’ Resource Directory and theSummer, Fall and Winter issues of Distiller magazine (preferential placementin all issues)Full page ad in our publications: the Distillers’ Resource Directory and theSummer, Fall and Winter issues of Distiller magazine One side column or banner ad for the year on new Distiller MagazineWebsite One side column or banner ad for the year on new Distiller MagazineWebsite Logo imprint on the following media: Weekly E-newsletter ADI websitehome page & conference page Conference/Expo signage & program Welcome screens in session rooms Name badgesLogo imprint on the following media: ADI website home page &conference page Conference/Expo signage & program Welcome screensin session rooms One preconference Platinum Sponsor booth promotions to registeredattendees Complimentary one-page insert (or gift) into conference bag Access to reserved premium double booths Ability to add gift or literature at conference registration table One Platinum sponsor group booth promotion to attendees Two preconference Title Sponsor booth promotions to registered attendees Access to reserved premium booths first preference Access to attendee list spreadsheet for non-ADI branded communications(one-time access only) Promotion of private off-site party to all registered attendees (Party to beorganized via our preferred Destination Management Company to ensureproper timing and proper synchronization of information).* Additional available for purchase for 200Multi-year contracts available for New Orleans and Louisville. For further information contact Matt Jelen, matt@distilling.com
MEDIA ADVERTISING PACKAGESGOLD: 11,200For up to 3 companiesexhibiting in the same spaceCOST BREAKDOWN 2,900 Booth 9,600 Four full-page ads in Distiller magazines andDirectory 5,000 Full-year banner ad on Distiller digitalTotal Value: 17,500 / Package Discount: 7,300 10x10 BoothThree staff Expo passes / 2 client Expo passesFour full page ads in our publications: the Distillers’Resource Directory and the Summer, Fall and Winterissues of Distiller magazineOne full year banner ad on Distiller digitalAccess to premium booth locationsGOLD: 10,200COST BREAKDOWN 2,900 Booth 9,600 Four full-page ads in Distiller magazines andDirectory 5,000 Full-year banner ad on Distiller digitalTotal Value: 17,500 / Package Discount: 7,300 10x10 BoothThree staff Expo passes / 2 client Expo passesFour full page ads in our publications: the Distillers’Resource Directory and the Summer, Fall and Winterissues of Distiller magazineOne full year banner ad on Distiller digitalAccess to premium booth locationsSILVER 8,100BRONZE 6,100COST BREAKDOWNCOST BREAKDOWN 2,900 Booth 6,400 Four half-page ads in Distiller magazine andDirectory 2,500 Six-month banner ad on Distiller digital 2,900 Booth 4,000 Four quarter-page ads in Distiller magazine andDirectory 2,500 Six-month banner ad on Distiller digitalTotal Value: 11,800 / Package Discount: 3,700Total Value: 9,400 / Package Discount: 3,300 10x10 BoothTwo staff Expo passesAccess to premium booth locationsFour half page ad in our publications: the Distillers’Resource Directory and the Summer, Fall andWinter issues of Distiller magazineBanner ad on Distiller digital for 6 months10x10 BoothTwo staff Expo passesFour quarter-page ads in our publications: the Distillers’Resource Directory and the Summer, FallMulti-year contracts available for New Orleans and Louisville (2021). For further information contact Matt Jelen, matt@distilling.com
SPONSORSHIP OPPORTUNITIESGalas & Meet UpsCharging Station 1,000New Member / Foreign Member mixerMultiple stations available 500up to 5 available, signageat event, possibility of displaying giftfor attendees (approx. 100 gifts)Booth EventJudging Photo BoothWomen Summit 2,000 500Up to 5 available, Signage at event, possibility of displaying giftfor attendees (approx. 150 gifts)Pre-Gala welcome cocktailGold and Double Gold logo on booth and social media exposure 1,500Silver and bronze logo on booth and social media exposureOther Opportunities 1,500Up to 5 available, Signage at event, possibility of displaying giftfor attendees (approx. 150 gifts)Expo Floor Passorts 500 apiece12 spots availableStation SponsorshipsExhibit Floor Food StationsRum Summit 750 Dessert/Coffee 450 Breakfast 1750 Dessert/Coffee and Breakfast on one day 1,000Available on Tuesday or WednesdaySignage on table and in aisles (directional signage)BagsSignage at show 1,500 cost of bagsBag design subject to approval by ADIFood Stations Happy Hours Tuesday 450 per station - 1000 exclusive – up to 3 stationsPromotion of offside events in schedule 500Bar Happy Hours TuesdayPrivate event at booth (bar/Food/book signing/contest etc.) on expo floor — 500 Cost of food - arranged via Hyatt - see info in exhibitor kit. Announcements inapp and directional signageOrganized by our preferred Destination Management CompanyBranded gift 1,000 cost of itemhanded at registration with badge pickup. ADI can suggest andhelp sourcing appropriate gift.Welcome Tasting Food Stations 1,000Welcome Tasting Food Stations.Exclusive 4,500, ability to distribute literature and promo item (approx 800 gifts).Marketing materials will be prominently displayed.
DISTILLER MAGAZINERETAIL DISTRIBUTIONTRADE DISTRIBUTIONDistiller magazine is distributed through a mixof distribution channels serving a dedicatedindustry readership as well as a targeted nationalaudience. The magazine is available in keymarkets throughout the United States includingBooks a Million and their affiliates, select Madernewsstands and prominent retailers such asBarnes & Noble.EDITORIAL CONTENTPUBLISHING CALENDARUnified Wine & Grape SymposiumSacramento, CAFeb. 4-6, 2020Rum SummitNew Orleans, LAApr. 5, 2020ADI Craft Spirits Conference & ExpoNew Orleans, LAApr. 6-8, 2020Craft Brewers Association ConferenceSan Antonio, TXApr. 19-22, 2020Craft Spirits CarnivalSan Francisco, CAJune TBA, 2020Chicago Independent Spirits FestivalChicago, ILOct. TBA, 2020REGULAR COVERAGE IN MOST ISSUES:ISSUE FOCUS: Our summer issue features a recap of the annualConference & Expo plus the results of our annualJudging of Craft Spirits.Profiles of craft distilleries and distillersMarketingBotanicalsGinBusinessBrewing and distilling scienceTrendsCocktail Bars and city spotlightBook reviewsThe winter issue focuses on the host city for theupcoming conference.Every issue is packed full of articles on the process, art,commerce, economic and legal concerns of owning adistillery along with current events pertaining to the craftdistilling community.IssueAd eResource DirectoryJanuary 24, 2020January 31, 2020April 1, 2020Summer DistillerMay 1, 2020May 8, 2020July 10, 2020Fall DistillerJuly 24, 2020August 7, 2020October 5, 2020Winter DistillerOctober 23, 2020October 30, 2020December 28, 2020
digital ad specificationsDIGITAL ADLOCATIONPLATFORMAD SIZESWeeklyE-NewsletterLeaderMobile & Desktop970 x 90WeeklyE-NewsletterSide ColumnMobile & Desktop250 x 300ForumLeaderDesktop970 x 90Mobile300 x 50ForumSide ColumnDesktop300 x 600Mobile300 x 250E-NEWSLETTERLeader970 x 90 px / desktop300 x 50 px / mobileSide Column300 x 250 px / mobileADI FORUMLeader970 x 90 px / desktop300 x 50 px / mobileFILE SUBMISSION:USE THE FOLLOWING PROTOCOL FOR FILE NAMING:“company name, ad size and orientation, and magazine issue (ex.ADI 1/4V WI18)PLEASE SUBMIT YOUR AD TO DROP HhkZId
digital ad specificationsDIGITAL ADLOCATIONADI WebsiteLeaderADI WebsiteSide siteLeaderSide ColumnPLATFORMAD SIZESDesktop970 x 90Mobile300 x 50Desktop & Mobile300 x 250Desktop970 x 90Mobile300 x 50Desktop & Mobile300 x 250ADI WEBSITEDISTILLER MAGAZINE WEBSITELeader970 x 90 px / desktop300 x 50 px / mobileLeader970 x 90 px / desktop300 x 50 px / mobileSide Column300 x 600 px / desktop300 x 250 px / mobileFILE SUBMISSION:USE THE FOLLOWING PROTOCOL FOR FILE NAMING:“company name, ad size and orientation, and magazine issue (ex.ADI 1/4V WI18)PLEASE SUBMIT YOUR AD TO DROP HhkZIdSide Column300 x 600 px / desktop300 x 250 px / mobile
Online Side Column Desktop 300 x 50 500 850 2500 5000 Mobile 300 x 250 ADI Website Leader Desktop 970 x 90 500 850 2500 5000 Mobile 300 x 50 ADI Website Side Column Desktop & Mobile 300 x 250 500 850 2500 5000 DIGITAL ADVERTISING E-Newsletter ADI Forum di
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