Cisco Customer Education

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CiscoCustomerEducationDitch The Dinosaur Modernize Your Businesswith Cisco CollaborationThis session was recorded via Cisco WebEx!You can watch the live session recording HERE.

Presentation Agenda Welcome from Cisco Welcome to the 21st Century A Tale of Two Collaboration Customers Building Business Value Why Cisco, ConclusionAbout Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.bravery@cisco.comPriors:Cisco Sales and Channels (11 yrs)President and CEO (6 yrs) - Cisco Premier PartnerDirector of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

What Is the Cisco Customer Education Series? CCE is an educational session for current andprospective Cisco customers Designed to help you understand the capabilities andbusiness benefits of Cisco technologies Allow you to interact directly with Cisco subject matterexperts and ask questions Offer assistance if you need/want more information,demonstrations, etc.

Welcome from Sysco!

1984Computer scientists,Len Bosack and Sandy Lernerfound Cisco SystemsBosack and Lerner run networkcables between two differentbuildings on theStanford University campusA technology has to be invented to dealwith disparate local area protocols;the multi-protocol router is bornCisco Confidential5

Leading for Over 30 YearsInternet of EverythingWellFleetBay Netw orksACCProteon3ComNewbridgeSynOpticsDEC3ComIBM1990 –1995AscendForeCabletronXylan1996 – rstoneNECLucentJuniperRedback2001 – 2007Juniper HP MicrosoftAristaCheckpointAruba lycomThe Landscapeis ConstantlyChanging2008 – Today2016

Who Is Cisco? Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT) 117B Market Capitalization 49.6B in Revenue 10B in Annual Net Profits 34B More Cash than DebtChuck Robbins,CEO, Cisco 6.3B in Research and Developmenthttp://finance.yahoo.com/q/ks?s CSCO Key StatisticsCisco Confidential7

Market Leadership MattersNo. 1No. 1RoutingNo. 1No. 1Edge/Core/AccessTelePresenceWireless LANModular/FixedVoice47%50%50%65%41%SwitchingNo. 1No. 1No. 2No. 1WebConferencingx86 BladeServersStorage AreaNetworksSecurity43%29%47%31%No. 1

Welcome to the21st Century!What ever happened toour flying cars, robotservants and all that coolstuff?

2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential10

The Future Is Now“I’m gonna have to science the s#*t out of this”DX80

Across All DevicesVideo Is Now PervasiveAny Time, Any Place

PCs & MacsAndroid & iOS TabletsSmart PhonesMobile Devices Are the New Workspace

audioconferencingtelephonecontentstoragevideo / webconferencingmobile /BYODmeetings stantmessaging/ chatdocumentsharing / editingtabletsCommunication tools and have evolved butthey’re increasingly complicated and fragmented 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential15

The Way We Work Has ChangedPastIndividual workFixed, long-term teamsTeams in the officeWork mostly withemployees 2013-2014 Cisco and/or its affiliates. All rights reserved.TodayInterdependent workFlexible, self-regulated agile teamsTeam from anywhereWork with employees,partners, and customersCisco Confidential16

Customers today arefaced with 2013-2014 Cisco and/or its affiliates. All rights reserved.implementing andmanaging a complex setof solutionsCisco Confidential17

CustomerProfile #1The FullCollaborationExperience 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential18

An Easy and Simple Experience from Any DeviceEveryRoomEveryDeskEveryPocket

Simplicity Requires an Architectural ApproachCisco’s Comprehensive Collaboration ArchitectureConsistentExperienceBrowser / MobileCollaborationServicesHomeOfficeWork OfficeSmall GroupSpacesLarger SpacesBoardroomsVoice and VideoContent SharingScheduling and CalendaringPortable IdentityIM and PresenceConferencingMessaging and els 2013-2014 Cisco and/or its affiliates. All rights omationEdge ServicesOn-Premises CloudCisco Confidential20

Introducing CiscoBusiness Edition

Cisco Collaboration Business Edition 6000Simple to Use, Manage, and Deploy Packaged CollaborationManagementProvisioning, Analytics, and AssuranceUnified CommunicationsConferencingCustomer CareEndpointsDesktop and mobile voice,video telephony, messagingand presenceCollaboration MeetingRooms multiparty meetingswith audio, video andcontent sharingEfficient multichannelcustomer serviceSimple and affordablephones, desktop, androom systemsCollaboration EdgeB2B, B2C, Mobile, and Remote Access, Hybrid, Cloud-Connected CollaborationCisco Collaboration Cloud

Cisco Business EditionCollaboration for Companies of Every SizeEssential Communicationsfor Small BusinessesModular Design forEnterprise CollaborationCisco Business Edition 6000SBusiness Edition 7000 M/HOptimized for Up to 150 usersOptimized for 1000 usersPurpose-built forMidsize CollaborationBusiness Edition 6000 M/HvOptimized for Up to 1000 usersCommonCollaboration Software Licensing Framework Management Tools Seamless MigrationEasy No Compromises Full Cisco Collaboration Experience

Cisco Business Edition 6000M/HBuilt for Medium-Scale End-to-End Collaboration DeploymentsCustomizable, Ready-to-use Platform with Many Application ChoicesVideo ConferencingMessagingCallIM andAttendantControl Cisco Unity Presence ConsoleCisco ConnectionCiscoCiscoUnified CMJabber Unified AC1000 Users1000 VM andUM iedCCX1000 IM andAdvanced50 UsersPresenceand Standard per essing Cisco TMSServ ices TelePresenceCiscoCiscoConductor hones30 MCUs10 HD Ports perInstance per VMRecord,Stream VideoCiscoTelePresenceContent Server4 MCUs,1 vCPU1 Recording,1 Streaming,2 vCPUCollaborationEdgeCiscoExpressway and CiscoTelePresenceVCS200 Audio,100 Video,SessionsScale-Up, Single-Server Solution Single ordering SKUUp to 1000 users, 2500 devices, 100 contact center agentsAdd a second server for redundancyBE6000MCisco UCS C220 M4S35-user starter license optionsRack-Mount ServerPurchase add-on user and application licenses (4 applications Mgmt, 1000 users, 1200 devices)ORManagementCisco Prime CollaborationProvisioningDeploymentAssurance andAnalyticsBusiness1000UsersVMwareCisco Unified CommunicationsVirtualization Hypervisor PlusBE6000HCisco UCS C220 M4S Rack-Mount Server(8 applications Mgmt,1000 users, 2500 devices)

Cisco Business Edition 6000SPurpose-Built for Small-Scale DeploymentsSimple, turnkey voice/IPT capabilities for all usersSingle-box design: Single ordering SKU Up to 150 users, 300 devices Integrated blade server/router/gatewayplatform: 5 core UC apps (fixed config) Add secondary server or use Cisco SRST forredundancyLicense options: 35-user starter license options Purchase add-on user/app licenses as neededMessagingCall ControlCisco Unified CM Cisco Unity Connection150 Users150 VM/UMUsersCisco UCS E160D M2Double-wide Server Bladeon Cisco ISR 2921Vwith 10xCUBE and either1xPRI, 4xBRI, 4xFXOPagingIM&PCisco Jabber Cisco PagingServer150 IM&PUsers50Users/GroupManagementCisco Prime o UnifiedCommunicationsVirtualization Hypervisor PlusIndustry-Leading Collaboration and Cisco Integrated Services Router with Integrated GatewayOne simple, affordable solution

Cisco Business EditionCollaboration for Companies of Every SizeCommonCollaboration Software Licensing Framework Management Tools Seamless MigrationOn-Premises Family Model OptionsBasic IPT to Full CollaborationBusiness Edition 7000 FamilyCisco Business Edition 6000 FamilyTotal Per System SupportSmall-scaleBE6000S150 Users300 DevicesCore UC Apps OnlyIdeal for small-scaleVoice/IPTPoint to point video0-7575-150Medium-scaleBE6000M1000 Users1200 Devices4 1 AppsIdeal for medium-scaleVoice/IPTContact Center3 rd-Party Apps150-225225-300Medium-scaleBE6000H1000 Users2500 Devices8 1 AppsIdeal for medium-scaleVoice/IPTConferencingContact Center3 rd-Party Apps300-800Customer SizeLarge-scaleBE7000M1000 Users3000 Devices4-6 AppsIdeal for large-scaleVoice/IPTContact Center3 rd Party Apps1000-2500Large-scaleBE7000H1000 Users3000 Devices8-10 AppsIdeal for large-scaleVoice/IPTConferencingContact Center3 rd-Party Apps3000-5000

Enable Collaboration from Any Desktop All users and environments Basic voice to the most-advanced integrated collaboration Focus on ease of use and superior experienceBasic VoiceProfessional VoiceNext Generation VoiceCommunicationProfessional Voice and VideoPhonesComprehensive Integrated Collaboration Experiences forEvery Desktop and DeviceSpark 3900Series7800Series7900Series8800SeriesCisco IP Phone Portfolio 2013-2014 Cisco and/or its affiliates. All rights reserved.8900Series9900SeriesDX650DX70Cisco DX SeriesDX80WebEx Jabber Cisco Confidential27

EveryRoomMX800IX5000SX10SX20MX700SX80MX300 G2MX200 G2

IX5000 Telepresence - IX5000Immersive

Rooms – MX Series

Rooms – SX series

Experience Collaboration withCiscohttp://www.youtube.com/v/jjPPjTVH5RA&hd 1&autoplay 1&rel 0

Customer Profile#2The Agile 21stCenturyCollaborationExperience 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential33

Introducing CiscoSpark

What IS Cisco Spark?

Old Skool!C97-731719-02 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential36

Cisco SparkMessageMeetingCallTrue Unified Communications

Does This Look Familiar?

Spark is“Facebookfor Business”

MeetingBasic MeetingsInstantMeetingsVoice, Video,and ContentSharingJoin from AnyEndpoint –even 3rd partyAlways onPersonalMeeting RoomAdvanced MeetingsRecordMeetings

Basic Meetings from the Cisco Spark AppBasic Meetings - M2 Instant Meetings (straight from a Spark room)Start the ball rolling in a virtual room aheadof any scheduled meetingUp to 25 participantsBasic Voice, Video, and Content SharingParticipants List with Names and Video FilmStripEasy to join from anywhere: Spark mobile or desktop appCisco IP phone registered to SparkSpark Room SystemSpark MeetingSpark AppSpark DeskPhoneSpark DesktopClientSpark RoomSystems

Advanced Meetings: WebEx PoweredMeetings WebEx– up to 200 participants Meet anywhere – any phone or device 3rd party integration (Skype, SIP, H.323) Personal Meeting Room In meeting markup tools, whiteboard, andchat Roster list, with active speaker notification Meeting moderation features Record meetings in full

CallCloud-basedPhoneSystem11Mobile First /Spark AppDesktopPhonesCisco 7800 8800 seriesOTT AccessConnect PhonesAnywhereDial by Directory,Number, ExtensionThe Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3 rd party provider.For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dialservices.Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

Spark Call FeaturesCollaboration Features Administrative FeaturesUC Features Audio, Video, PSTN calling Zero Touch Meetings End User Self Care Call Forward and Transfer Single Number Reach Customer and Partner Admin portal Hold/Resume with Video on Hold Ad-hoc ConferencingClass of Service Shared and Multiple Lines Do not Disturb Directory dialing Speed Dials with BLF Voicemail E911 Company Caller ID Auto-attendant and Hunt Groups Customer Bulk Provisioning External Health Portal Spark App is the single soft-client for voice,video, meetings, & messaging Spark App is an “extension” of the desk phone Answer calls on desk phone or with SparkApp Call anyone, anywhere Use Spark App to control the desk phoneIntelligent Proximitystatus.ciscospark.com Support and feedback through Spark Appand support.ciscospark.com

Spark App as a Soft Client Ideal for mobile workers Single app for voice, video, meetings, and messaging iOS, Android, and Windows DevicesWindows and Mac OS X Integrated mobile and desktop voice and video callingwith Spark App Spark App is an “extension” of your phone Answer calls on your desk phone or with Spark AppCall anyone, anywhere as if you were in the officeUse App to control Spark registered desk phone

Enterprise-Class Devices Cisco’s latest generation of IP phones Cisco 7800 and 8800 Series of phonesHD voice and videoH.264 video G.722 wideband audio G711u for PSTN calls Full phone feature supportIntelligent Proximity (Bluetooth) USB and Analog Headsets Wi-Fi support 4

Spark Hybrid ServicesCisco Spark ServiceMessage Meeting CallHybrid Call Service Call Service Aware Call Service ConnectHybrid Calendar ServiceExisting ServicesHybrid Directory ServiceCreating unique value by connecting on-premises and cloud services.

Hybrid Call ServiceCall Service AwareChallenge How to unify the experience between cloud and on-premises capabilitiesSolution Cisco Spark aware of all calls across your Cisco UC system Enables variety of seamless functionality for usersUnified call history, documentsharing, and conversation thread

Hybrid Call ServiceCall Service ConnectChallenge Enabling any user to connect to any other user transparently regardless of whetheron premise or cloudSolution Cisco Spark works with your existing Cisco call control To the user, they appear as one system.UCM/HCS

Hybrid Calendar ServiceChallenge Scheduling meetings is still a chore Productivity stops when the meeting is scheduled Scheduling meetings on a mobile deviceSolution @spark in Outlook location field automatically creates Spark room and adds themeeting join info to the body of invite@spark @webex in the Outlook location line automatically creates a WebEx meeting andadds the WebEx info to the body of invite@webexEasy Scheduling on Mobile Devices – no laptop or Outlook plugins neededProductivity starts before a meeting – message and share content in Spark

Hybrid Directory ServiceChallenge No common directory for cloud and premises Timely directory updates to meet security & regulatory requirementsSolution Extend directory contacts to Cisco Spark Sync Microsoft Active Directory on premises with Cisco common identity in the cloud Automatically creates, updates and deletes usersRemoves burden on IT administratorsProvides directory accuracy and consistency for Spark users - know who you are talking to

Cisco Spark Room SystemsMX700SX10MX800SX80DX70DX80MX200MX300MX800 DualSX20

Pairing your Spark App to a Room SystemSpark Proximity 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential54

Join Spark Meetings on a Spark Room SystemSimple Meeting AccessFace-to-Face MeetingsMove and Go

Spark Advanced MeetingsAnywhere, Any Device, Any TimeCisco SparkCisco Collaboration Cloud3rd Party endpoints& serviceintegrationsSpark AppSpark DesktopClientSpark DeskPhoneSpark RoomSystemWebExClientCisco TelePresenceEndpoints

2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential57

Optimizing Wi-Fi ConnectivityPrioritizing Business AppsIntegrating Voice and Collaboration

Seamless Collaboration with Cisco SparkMeet anywhere and everywhereAlways-on, secure teammessaging and file sharingIntegrated business phone withHD voice and video calling

Native Voice ExperienceIntuitive - use the iOS native dialer forSpark callsConvenient - consolidated view ofcontacts, call history, and favoritesControl - call waiting allows user to screenand prioritize callsMulti-functional - extends hands freeexperiences using Siri voice commands,Bluetooth and mobile accessoriesUse connected headsets and accessories

Benefits of Voice and CollaborationIntuitive native user experienceCisco Spark extends existinginvestments to iOS devices and reducescalling costsImproved compliance for calls madethrough the corporate PBXExpand collaboration tools beyond voiceMore to come

Apple co/

Cisco Websitecisco.com/go/apple

Top 10 WaysCisco is BuildingBusiness ValuethroughCollaboration 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential65

1. Consolidate Communications Infrastructure 61% of enterprises reportincreased productivity as a resultof consolidating UC andcollaboration technologies Simplify management, integratenetworks, lower CapEx and OpEx Simplify adding new anddifferentiated services Use a single network to providemultiple services to users 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential66

2. Enable Meetings with Remote Participants 87% of remote users feel moreconnected to their team and processwhen using videoconferencing Accelerate decision making byreducing communications delay Almost 25% of employees are eitherremote or mobile workers Reduce real-estate costs, travel,and environmental impact 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential67

3. Incorporate Video Into Meetings 58% of videoconferencing usersreport that it helps them acceleratedecision-making Experience greater connection withremote team members Elevate and personalizecommunications to improve thequality and speed of decisions Allow employees to use video aseasily as voice, wherever they are 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential68

4. Collaborate from Within Business Applications Toggling between applications is the3rd most common workplacedistraction affecting productivity Integrate collaboration functions withexisting applications Save time, streamline workflows,and increase productivity Initiate meetings and collaborateinstantly within business applications 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential69

5. Enable Mobile Workers and BYOD Almost 25% of employees are eitherremote or mobile workers Maintain the same levels of securityyou have at the desktop Reduce costs by letting employeesuse and manage their own devices 76% of organizations that implementBYOD report increased employeeresponsiveness and decision making 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential70

6. Support Teleworkers and Branch Offices 95% of employers say telework has ahigh impact on employee retention 87% of remote users feel moreconnected to their team and processwhen using videoconferencing Reduce employee travel andreal-estate costs Improve talent by removinggeographical restrictions in hiring Utilize office space more efficiently 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential71

7. Locate and Access Remote Experts The conversion rate of a customerinteraction with a subject-matterexpert with audio and video is morethan 90%; audio-only is 50% Create a virtual pool of experts,co-located or globally dispersed Connect customers with agents overhigh-definition video Interact face-to-face in an easy-touse, natural manner 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential72

8. Create Flexible Work Areas and Office Space Supporting mobility can help increaseproductivity 15% and reduceoccupancy costs 50% Around 60% of a company’sdesks are vacant at any one time Create work areas that encourageinteraction and that you can adjust toaccommodate evolving needs Scale office usage by providingspace-sharing options 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential73

9. Collaborate with External Organizations 65% of employees manage externalstakeholders to perform their work Easily share information andcommunicate across channels 53% of CEOs in outperformingorganizations partner exclusively forcollaborative innovation Allow guest users to easily interactwith employees using high-qualityreal-time communications 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential74

10. Provide Multichannel Customer Service Improve customer satisfaction withproactive, real-time response Companies using best-in-classmultichannel strategies resolve 83%of customer issues on first contact(industry average 51%) Of consumers who interact withcompanies via social media, 2/3 doso for service, 1/3 for marketing Reduce per-interaction costs byreducing telephone contact 2013-2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential75

Conclusion

You Know You Have A Dinosaur When Your phone system maintenancecontract is expiringYou current phone system has reachedend of supportYou phone system is 7 years oldYou can’t find partsYour system doesn’t support video,mobilityor messaging

It’s Time To Upgrade When: You’re opening a new remote office(s)You’re moving to a new HQ officeYou are going through a merger oracquisitionYour Business growth trajectory willsoon exceed your existing system

Why ChooseCisco?

Cisco Leading the Industry200,000 95%CiscoCollaborationCustomers95 Millionof Fortune 500Use Cisco CollaborationCisco IPPhones4 Billion3 MillionCisco ContactCenter Agents2 MillionCiscoTelePresence Endpoints20 MillionWebEx CiscoMinutesper MonthCisco Jabber Seats

Worldwide Enterprise Voice Revenue ShareEnterprise Voice Revenue Share crowded in 10% share Q134Q131Q142Q143Q144Q141Q152Q153Q150% 2013-2014 Cisco and/or its affiliates. All rights reserved.MitelUnify %8%7%6%5%4%3%2%1%0%MitelUnify %Cisco ConfidentialSource: Synergy Research, note view excludes key telephony systems (KTS)Note: Not a comprehensive vendor list shown. Mitel includes Aastra history81

Only Cisco Can Bring It All TogetherOpen& rcloud: Premises,Cloud & HybridCustomerCollaborationEcosystem: Partners& Cisco Services

Thank You and Next Stepswww.Contact Your Cisco erformBasicSearch.doBrian Averybravery@cisco.comLearn more about Cisco Collaboration:www.cisco.com/go/collaboration/

Join us again for a future Cisco CustomerEducation Event CCE sessions are held weekly on a variety oftopics CCE sessions can help you understand thecapabilities and business benefits of Ciscotechnologies Watch replays of past events and register forupcoming events!Visit http://cs.co/cisco101 for details

Thank you.

Cisco UCS E160D M2 Double- wide Server Blade. on Cisco ISR 2921V with 10xCUBE and either 1xPRI, 4xBRI, 4xFXO. Messaging. Cisco Unity Connection. Call Control. Cisco Unified CM. IM&P. Cisco Jabber. Paging. Cisco Paging Server. Management. Cisco Prime Collaboration. Provisioning. Cisco

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