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VPM’s K.G Joshi College of Arts and N.G Bedekar College of Commerce, ThaneDepartment of BMMACADEMIC YEAR 2019-2020Name of the Professor: Abhijit DhamdhereClass: TYBMM(Advertising)Subject : Legal Environment and Advertising EthicsPaper No: SAMPLEExam : RegularSemester : VIMULTIPLE CHOICE QUESTIONSQ.1ISO 18000 is issued for ----A ] Personal health and safetyB ] Company’s health and safetyC ] Occupational health and safetyD ] Society’s health and safetyQ.2The amendment of Copyright Act came in which year?A ] 1956B ] 1957C ] 1958D ] 1959Q.3--- is the head of Prasar Bharati.A ] Director CFPBB ] ChairmanC ] PresidentD ] Vice PresidentQ.4RTI enacted in .A ] 2001B ] 2004C ] 2005D ] 2006Q.5Design Act came into force in .A ] 1867B ] 1988C ] 2014D ] 20001 Page

Q.6What do you mean by IPR?A ] Intellectual Properties RestrictionB ] Intelligent Property RightC ] Intellectual Property RightD ] Intellectual Prosper RightsQ.7UIDAI is associated with .A ] Aahar ProjectB ] Aadhar ProjectC ] RTID ] Postal Code ProjectQ.8PDS is .A ] Public Distribution SystemB ] Public Domain SystemC ] Public Distribution CellD ] Public Distributional SystemsQ.9FCI is known as .A ] Foot Corporation of IndiaB ] Food Companies of IndiaC ] Food Corporation of IndiaD ] Food Corporation of IndianaQ.10The legal metrology Act 2009 replaced ------- Act.A ] Value Added TaxationB ] Income Tax ActC ] Companies ActD ] The Standards of Weight and Measures ActQ.11Consumer rights movement in India started around ---A ] 1884B ] 1974C ] 1998D ] 2009Q.12In legal parlance CCI is A ] Competition Commission of IndiaB ] Cricket Club of IndiaC ] Country Club Of IndiaD ] Competition Commerce Commission of India2 Page

Q.13----- is still a matter of concern for legal fraternity in India.A ] Attack AdvertisingB ] Surrogate AdvertisingC ] Viral AdvertisingD ] Niche AdvertisingQ.14Racial stereotyping is ----- of advertising.A ] DisadvantageB ] AdvantageC ] BenefitD ] CriticismQ.15Unethical ad would be A ] When adults advertise for children’s’ productB ] When children are shown using products of the adultsC ] When Ad is aimed at children onlyD ] When Ad is aimed at adults onlyQ.16Competition Act enacted in -----A ] 1999B ] 2001C ] 2000D ] 2002Q.17In cyber crime what is carding meant?A ] Use of Unauthorized ATM MachineB ] Use of Authorized ATM MachineC ] Use of True ATM CardD ] Use of duplicate ATM cardsQ.18QMS is --A ] Quality Manager SocietyB ] Qualitative Management SystemC ] Quality Management SystemD ] Quality Manager’s SourceQ.19Copyrights in case of movies’ music are awarded to A ] ComposerB ] ProducerC ] DirectorD ] Singer3 Page

Q.20Legally original scientific theory is regarded as .A ] DiscoveryB ] InventionC ] ClassificationD ] Trade MarkQ.21Digital convergence enabled to use GPS in advertising schemes; what is GPS?A ] Global Postal SystemB ] Globalized Postal SystemsC ] Global Positioning SystemD ] Global Post SystemsQ.22Prevention of Food Adulteration Act promulgated in A ] 1951B ] 1952C ] 1953D ] 1954Q.23UTP is ---A ] Unified Trade PracticeB ] Unfair Trade PracticeC ] Unfair TradingD ] Unfair Trading PolicyQ.24 .has vastly written about unfair use of Motivational Research.A ] Naomi WolfB ] Naomi KleinC ] Vance PackardD ] Noam ChomskyQ.25Naomi Klein has written a book named ----A ] Say no to LOGOB ] No MNCC ] No BrandD ] No LogoQ.26Fair Price Shop is a part of A ] PDA4 Page

B ] PDSC ] PDMD ] Krishi SamitiQ. 27 Consumer Guidance Society of India is capable of doing -------- for the consumers.A ] Open Lab TestB ] Public DemonstrationC ] Product TestingD ] Private Lab TestingQ.28Six sigma deals with .A ] Measurement of ManufacturingB ] Measurement of PreparednessC ] Measurement of AssociationsD ] Measurement of DefectsQ.29Which among the following is national standard?A ] ISO 9000B ] ISO 14000C ] ISID ] ISO 18001Q.30Advertiser uses clarification in small font to mislead the consumer is known as .A ] Legal ClarificationB ] Small Print ClarificationC ] Unethical WarningD ] Ethical WarningQ.31Unwanted email advertising is ---A ] HackB ] VirusC ] MalwareD ] SpamQ.32Who handles complaints of consumers about Advertising?A ] AMFIB ] ASCIC ] AAAID ] APPAIQ.33-----mark is issued for services.A ] ServiceB ] Conduct5 Page

C ] CodeD ] ClassQ.34Anorexia and bulimia are categorized as .A ] Eating OrderB ] Eating DisordersC ] Eating ProblemD ] Eating issueQ.35Drugs and Cosmetics Act enacted in A ] 1950B ] 1934C ] 1887D ] 1940Q.36A contract consists of-----A ] Role of Legal AssociatesB ] Terms and Conditions between the two partiesC ] Terms of EnrollmentD ] Legal Conditions onlyQ.37IPC dates back to .A ] 1886B ] 1857C ] 1860D ] 1890Q.38The Indian Evidence Act enacted in -----A ] 1872B ] 1873C ] 1874D ] 1875Q.39Geopolitical situation and power politics in Media are discussed by A ] Naomi KleinB ] Noam ChomskyC ] Naomi WolfD ] Vance PackardQ.40Who wrote a programme to infect computers?A ] Franck Goben6 Page

B ] Fred GilbertC ] Fred MercuryD ] Fred CohenQ.41Destroying and damaging somebody’s internet network is called as A ] BullyingB ] AttackingC ] Cyber VandalismD ] Cyber TerrorismQ. 42 Defamation is defined in Section .of IPC.A ] 199B ] 599C ] 399D ] 499Q.43PCI is A ] Press Council of IndiaB ] Press Corporation of IndiaC ] Present Council of IndiaD ] Press ClubQ.44Which among the following not discussed in ‘No Logo’ book?A ] MNCB ] AdvertisingC ] ReligionD ] Global MarketsQ.45Naomi Wolf writes excessively about .A ] The Concept of Beauty and the impactB ] The Concept of Media and BeautyC ] The Concept of FeminismD ] The Concept of BeautyQ.46Keemat is a magazine issued by .A ] CGSIB ] FPIC ] CFPB7 Page

D ] BISQ.47Which Act replaced MRTP Act?A ] UGC ActB ] Competition ActC ] Commissions ActD ] Goods ActQ.48Consumer Court addresses issues between .A ] Company and AdvertiserB ] Advertiser and An Ad AgencyC ] Company and ConsumerD ] Company and RetailerQ.49Appeal means .A ] Order to Higher CourtB ] Request to GovernmentC ] Order to NationD ] Request to higher court of LawQ.50In USA marketing and media is regulated by .A ] FDDCB ] FTCC ] FSCD ] FPSC8 Page

VPM’s K.G Joshi College of Arts and N.G Bedekar College of Commerce, ThaneDepartment of BMMACADEMIC YEAR 2019-2020Name of the Professor: Abhijit DhamdhereClass:TYBMM (Advertising)Subject : Principles and Practice of Direct MarketingPaper No: SAMPLEExam : RegularSemester : VIMULTIPLE CHOICE QUESTIONSQ.1According to the American Marketing Association Marketing is defined as .A ] PlanB ] ProcessC ] StrategyD ] BriefQ.2Which of the following traditional marketing tool is used in Direct Marketing:A ] Viral MarketingB ] Internet MarketingC ] Direct MailD ] Social Media MarketingQ.3----is used in the showrooms.A ] B2M CatalogueB ] B2I CatalogueC ] B2B CatalogueD ] Showroom CatalogueQ.4Which of the following is not an advantage of Direct Marketing?A ] Faster DeliveryB ] Mass AppealC ] Easy to applyD ] Less CostlyQ.5Which of the following is not a disadvantage of Direct Marketing?A ] SpamB ] PrivacyC ] RelationshipD ] Not much data1 Page

Q.6Why one on one marketing is different than mass marketing?A ] Customized ProductB ] Mass AdvertisingC ] Standard ProductD ] One way communicationQ.7Which among the following is not a decision variable in Direct Marketing?A ] MediaB ] OfferC ] TimingD ] ProducingQ.8How Direct Marketing objectives can be achieved?A ] PlanningB ] Two-stage SellingC ] AppealingD ] Mass SellingQ.9What do you understand by Direct Marketing Campaign Budget?A ] Plan and ProductionB ] Process and ExecutionC ] Briefs and RollD ] Money and timeQ.10In LTV formula ‘d’ is .A ] Interest RateB ] Compound RateC ] Normal RateD ] DepreciationQ.11Which among the following is not in multilevel marketing business?A ] AmwayB ] IDSAC ] ModicareD ] MaybellineQ.12What do you understand by promotion budget?A ] Promotional MixB ] DesigningC ] SchedulingD ] All of the above2 Page

Q.13Which among the following is not a database function?A ] Customer ProfileB ] Marketing DataC ] Customer CallingD ] Operationalize the dataQ.14Which of the following is not a limitation of Database Marketing?A ] TechnologyB ] Trained PeopleC ] Focused ApproachD ] In house databaseQ.15Which is not included in the typical database?A ] SupplierB ] Habits of the customerC ] Product DetailsD ] Order DetailsQ.16Relationship Marketing has ----- than that of transaction marketing.A ] Shorter durationB ] More productsC ] Longer time frameD ] Less commitmentQ.17Which among the following is not list vendor?A ] List ownerB ] List AnalyzerC ] List ManagerD ] List brokersQ.18CRM deals with .A ] Customer NeedsB ] Customers ResponsesC ] Customer ComplaintsD ] All the aboveQ.19Coupon is .A ] Discount MediumB ] Mass AppealC ] Direct Response PrintD ] Message of Direct Marketing3 Page

Q.20Consumer durable companies usually do not make use of -----A ] Trade ShowsB ] FairsC ] ExhibitionsD ] Interactive TVQ.21Push and Pull are part of ---------A ] AdvertisingB ] AppealingC ] Sales PromotionD ] ProductionQ.22Which among the following is not part of internet marketing tool?A ] BroadcastB ] BannerC ] Pop upsD ] CTA ButtonQ.23Which among the following is not expense in LTV?A ] Indirect CostB ] ReferralsC ] DiscountsD ] Direct MailersQ.24What do you understand by product offering?A ] Core ProductB ] Enhanced ProductC ] Features of the productD ] All the aboveQ.25Lead generation is for A ] Future TargetB ] Future generationC ] Past AudienceD ] Past TargetQ.26Direct marketing is a system of .A ] Communication with MarketB ] Communication with MassesC ] Communication with target Customer4 Page

D ] Communication with the societyQ. 27 is a method of direct marketing in which a salesperson solicits prospective customers tobuy products or services over a phone.A ] Trade FairB ] TelemarketingC ] Direct MailD ] Interactive TVQ.28Publication Houses sent to the customers.A ] Consumer ManualB ] Business CataloguesC ] Manufactures ManualD ] Consumer CataloguesQ.29Database is organized collection of comprehensive data about individual customers orprospects, including data.A ] ConfidentialB ] DemographicC ] LocalizedD ] FocusedQ.30Primarily ------ list is used by fund raiser.A ] Subscription ListB ] Credit Card ListC ] Market ListD ] Donor ListQ.31IMC helps the organization to consolidate its .A ] Brand ImageB ] Brand PositionC ] Brand EquityD ] Brand PersonaQ.32How IMC is useful in Direct Marketing?A ] For CommunicationB ] For ReachC ] For Market ShareD ] All the aboveQ.33What is CLV?A ] Consumer Life Valuation5 Page

B ] Consumer’s Lifetime ValueC ] Customer’s ValueD ] Consumer’s Lifetime ValidationQ.34helps to get a fair amount of information by asking details about their profile.A ] SurveysB ] Trade DataC ] Commercial DataD ] In Depth InterviewsQ.35In Direct Marketing ---- can be changed as per the consumer.A ] PriceB ] NameC ] DistributionD ] AttentionQ.36-------- is the response received by the firm.A ] Attendance ListB ] Mail ListC ] Seminar ListD ] Response ListQ.37Link between the list owner and the list user is A ] List OwnerB ] List HolderC ] List BrokerD ] List MangerQ.38Frequent flyers points are part of---A ] BrandingB ] LoyaltyC ] InteractionD ] AssociationQ.39The flyer sent by a company is a part of .A ] Traditional MediaB ] Modern MediaC ] Non-traditional MediaD ] Mass AppealQ.40Contests and product samples are part of .6 Page

A ] SellingB ] Marketing CommunicationC ] Sales PromotionD ] AdvertisingQ.41DBMS is .A ] Database Management ServiceB ] Data Management ServiceC ] Database Management ServicingD ] Database Management SystemQ. 42 Main steps of managing database entry are:A ] ValidationB ] De-duplicationC ] Merge-purgeD ] All the aboveQ.43What is the contribution of the consumer where sales is Rs, 6000, telemarketing is Rs. 2000and bad debts are Rs, 500.A ] 8500B ] 5500C ] 3500D ] 4500Q.44What would be contribution of the consumer in case sales is nil and cost of direct mailers isRs. 2000 and telemarketing is Rs. 500.A ] 2500B ] -1500C ] -2500D ] -500Q.45PAF is A ] Postage and FileB ] Postal Address FileC ] Post Advertising FileD ] Postal Additional FilingQ.46What would be channels for direct marketing offer of Gym?A ] SMSB ] Response Print Ad7 Page

C ] InsertsD ] All the aboveQ.47In product offering loyalty bonus is included in .A ] Core ProductB ] Peripheral ProductC ] Product SpecificsD ] BrandingQ.48In LTV service fee is ------in income.A ] Not taken for initial calculationB ] Not ConsideredC ] Subtracted fromD ] AddedQ.49----- is modern way of marketing.A ] PromotionB ] ViralC ] Radio AnnouncementsD ] TV ADsQ.50Credit card companies always use .process to value the customers.A ] CombiningB ] AssociatingC ] AwardingD ] Laddering8 Page

VPM’s K.G Joshi College of Arts and N.G Bedekar College of Commerce, ThaneDepartment of BMMACADEMIC YEAR 2019-2020Name of the Professor: Leena AjishClass: TY.BMMSubject : Financial Management for Marketing andPaper No: SampleAdvertisingExam : RegularSemester :VIMULTIPLE CHOICE QUESTIONSQ.1--------- is the most necessity factor of the modern business organization.A ] FinanceB ] MarketC ] AssetsD ] SalesQ.2-------------- is concerned with the procurement of funds and their effective utilization in thebusiness.A ] Production managerB ] Finance managerC ] Sales managerD ] Personnel managerQ.3Finance functions may be divided into ------- and incidental finance function.A ] ExecutiveB ] ResearchC ] DevelopmentD ] MarketingQ.4Profit divided by P / V Ratio is ------A ] BEPB ] MOSC ] P / V RATIOD ]Actual salesQ.5-------- cost is the cost incurred to manufacture one unit of a product or a service.A ] AbsorptionB ] MarginalC ] ProductD ] Fixed1 Page

Q.6------- classification of costs into Factory cost ,Office and Administration cost and selling andDistribution cost.A ] ElementB ] BehaviorC ] TraceabilityD ] FunctionQ.7--------- is a process of accounting for cost.A ] Cost AccountingB ] Financial AccountingC ] Management AccountingD ] Absorption AccountingQ.8-------- is a detailed statement of cost.A ] Balance sheetB ] Working sheetC ] Cost sheetD ] Rough sheetQ.9The example of ----------- finance are trade credit and bill discounting.A ] DebtB ] Working capitalC ] EquityD ] TradingQ.10In USA, the term ------- Costing is used for Marginal Costing.A ] IndirectB ] StableC ] WorkD ] DirectQ.11A Debenture is type of --------- instrument.A ] DebtB ] DebitC ] OwnershipD ] AssetQ.12------- can be expressed as Pure, Percentage and Number of times in days, weeks and monthsA ] RatioB ] AccountC ] StatementD ] Sheet2 Page

Q.13------- statement mainly refers to the Income statement and the Balance sheet.A ] IncomeB ] Cash flowC ] Fund flowD ] FinancialQ.14Profit volume Ratio Contribution-------- Sales.A ] DividedB ] PlusC ] MinusD ] MultiplyQ.15Budgeting helps in --------- of all departments in an organization.A ] SeparationB ] DivisionC ] Co-ordinationD ] AmalgamationQ.16A -------- budget is a cash forecast for futuristic period.A ] SalesB ] CashC ] ProductionD ] FlexibleQ.17Cash budget is generally prepared --------.A ] YearlyB ] QuarterlyC ] DailyD ] MonthlyQ.18Cash budget indicates the ------- cash balance at the end of every period.A ] ClosingB ] OpeningC ] NilD ] ExtraQ.19Financial statements are the bases on which the --------will act.A ] ManagementB ] CollegeC ] SchoolD ] People3 Page

Q.20------- capital is also meant as circulating capital.A ] AuthorizedB ] DebtC ] TradingD ] WorkingQ.21Work –in-progress is -------- goods.A ] Semi-finishedB ] FinishedC ] Only closingD ] Only openingQ.22-------- working capital ensures credit standing of the firm.A ] NilB ] AdequateC ] LessD ] Very lessQ.23A -------- budget is a forecast of sales in terms of units and sales revenue.A ] CashB ] CapitalC ] FlexibleD ] SalesQ.24Sales territory is region- wise --------- .A ] SalesB ] CashC ] ProductionD ] FinanceQ.25Budget period is -------- of budget.A ] ValueB ] AnswerC ] DurationD ] KnowledgeQ.26The ultimate goal of financial management is --------- maximization of the shareholders.A ] SalesB ] ProductC ] Wealth4 Page

D ] CustomerQ.27--------- finance is meant to finance the working capital requirements of the firm.A ] Short termB ] Medium termC ] Long termD ] Very long termQ.28Sources of finance can be mainly classified into ---- types, as per period.A]1B]2C]5D]3Q.29The example of sources of ------- term finances are equity shares and debentures.A ] LongB ] Very shortC ] ShortD ] MediumQ.30Budget is an important tool of --------- planning.A ] ProfitB ] LossC ] TacticalD ] ContingencyQ.31Using the budgets to control the activities of the business is ---------- control.A ] ClanB ] OutputC ]BehavioralD ] BudgetaryQ.32Depreciation is not considered in -------- budget.A ] CashB ] IncrementalC ]Zero basedD ]NegotiatedQ.33The aggregate of ------ costs is termed as overheads.A ] DirectB ] Total5 Page

C ] IndirectD ] CashQ.34Cash budget shows the estimation of -------- and payments.A ] ExpenditureB ] LossC ] ProfitD ] ReceiptsQ.35Contribution Profit plus ----------.A ] Fixed costB ] SalesC ] Variable costD ] Total costQ.36Sales minus variable cost is equal to -----A ] Fixed costB ] ContributionC ] ProfitD ] LossQ.37-------------- is a no profit no loss point.A ] Break-even pointB ] Cash pointC ] Funds pointD ] X pointQ.38As per Traceability, Managers salary is ---------A ] Direct costB ] Indirect costC ] Factory costD ] Prime costQ.39As per Function, Fuel to delivery vehicle is ------- cost.A ] PrimeB ] ManufacturingC ] OfficeD ]Selling and distributionQ.40As per Behaviour, Watchman’s salary is ------- cost.A ] FixedB ] Semi-variable6 Page

C ] Semi- fixedD ] VariableQ.41Debt equity ratio is long term debt ------- by owner’s fund.A ] MinusB ] DividedC ] PlusD ] MultiplyQ.42Stock to working capital ratio is --------- stock divided by working capitalA ] ClosingB ] OpeningC ] DeadD ] NilQ.43Working Capital has to be financed from ------- term sources of funds.A ] LongB ] MediumC ] Very longD ] ShortQ.44--------- is a component of working capital.A ] CashB ] BuildingC ] MachineryD ] GoodwillQ.45A --------- budget helps in planning and controlling the use of cash.A ] CapitalB ] CashC ] CompanyD ] ProductionQ.46------------ is customers from whom payment is due towards credit sales.A ] DebtorsB ] CreditorsC ] BankersD ] TradersQ.47A -------- budget is a management’s tool in order to project the sales revenue.A ] Cash7 Page

B ] CapitalC ] ProductionD ] SalesQ.48-------- revenue is a product of sales units and selling price per unit.A ] SalesB ] BusinessC ] CashD ] ProductQ.49--------- is the life –blood of any business unit.A ] Market.B ] FinanceC ] ProductD ] AdvertisingQ.50The Short-term sources are meant for ------- term applications only.A ] LongB ] MediumC ] InvariableD ] *******8 Page

Paper Name: Broadcast JournalismClass: TYBMM Journalism Eng/MarathiSem: 6 RegularPaper Code: 556071.In the following which is traditional journalism ?A.social mediaB.news paperC.web portalD.WhatsApp2.What is the Lokprabha ?A) weeklyB) magazineC) fortnightlyD) quarterly3.Doordarshan has regional satellite channels.A.50B.17C.80D.164. genre of TV programming showcases real life events.A.InterviewsB.Daily soapsC.CommercialsD.Reality shows5.In images are digitally generated.A.Video editingB.AnimationC.FoleyD.Dubbing

6.What is Aakashvani, Vidhbharti’s main purpose ?A) enlightenmentB) awarenessC) advertisementD) entertainment7. Vividhbharti was started to compete with ?A) FMB) Radio ceylonC) Radio mirchiD) BBC8. What is the strength of television?A) byteB) packageC) visualsD) graphics9.In which news paper the column ‘Rokhthok’ is published ?A) LoksattaB)SaamanaC) PudhariD) Dophar ke saamana10. What is government’s national public radio broadcaster ?A) FMB) PIBC) AkashvaniD) Big FM11. What is the full form of DTH ?A)DIRECT TO HOUSEB) DESK TO HOME

C) DESK TO HANDD) DIRECT TO HOME12. For a small village which radio is the best option ?A) community radioB) communication radioC) commercial radioD) society radio13. What is called telecasting continuously on news channel ?A) policyB) breaking newsC) play upD) follow up14. Disturbing visuals should be?A) BlackenedB) BlurredC) CircledD) Focused15. What is called editorial on news channel ?A) talk show2) prime time3) interview4) package16 Fake news is usually circulated from this platform?A) social mediaB) news agenciesC) wire servicesD)news magazines

17. In what form television ratings are measured ?A) TTRB) TRPC) TPRD) GRP18. Which institute measures TRP ?A) IRSB) PTIC) BARCD) ABC19. Through which department does news first come from?A) PCRB) MCRC) outputD) input20. Which department edits the news?A) graphicsB) inputC) outputD) technical21. In a talk show who plays the most important part?A) anchorB) producerC) graphics designerD) PCR operator22. What is OB ?A) online breakingB) online byteC) outdoor broadcastD) outside byte

23. Who edits news in newspaper?A) news editorB) sub editorC) reporterD) stringer24. What is PCR?A) Production Control ReceiverB) Production Control RecorderC) Production Control RemoteD) Production Control Room25. What is the producer of PCR called?A) panel producerB) panel assistantC) news producerD) bulletin producerMarathiali ailൠg䁓ൠ ingalȨ ɪnൠ Ȩ aa ia an aa ailiaa a ۉ ag?a ൠ ۉ i?

l䁓nt Ȩa䔕 ɪti㤵li Ȩൠ䔕a a itaiag Ǖ a in n ilͧi ൠa lai ൠ왠g Ȩ i a in䁨䁨 in晦香ɪtൠ ti a t igalgaaiain nǒ ͧi㤵aa ۉ at atali aǕ gΖaͧȡ iana lail ۉ 䁓ali a ൠ ۉ aൠi ?ag?ai Ȩt

lin晦nൠtlin晦ɪa 䁨t iaag?䁨 ͧgǕn 䔕a'lൠ aൠ ' aൠaa taǕ al nൠiilaൠ ۉ gan ǒ ͧannn naglia a?a tlin晦 Ȩ al ۉ ag?a ۉ n anaglaai Ȩ aa tal al la䁡 ggȪ䁓 ൠ䁓a ۉ ialag?䁓 ɪ nൠȨga䁓 ൠga aaൠ ۉ ia lin晦ga g?

gǕ t lin晦Ȩi 彣 ۉ lin晦ngaaglin晦g䁓 ɪtlൠ ag lin晦ൠl ۉ a䁨iͧ aag ۉ iai?aa Ǖla anaaaȪɪa䁡䁡Ȩa䁨 ͧgǕagiǕ aini ۉ ag? ۉ ala t li aൠga a ۉ iai?aǕ a i㤵 gaൠɪ ȡtingag䁓nൠ ۉ a爀gag䁓iͧniiaglg䁓aaataai ga Ȩ ailigaaiai?

l䁓 n t l ͧillൠ ۉ i lai?i a l ൠali?gൠ ۉ galǕൠ ۉ iat Ǖaͧa a iai ga Ȩ giai?lt Ǖ䔕aൠlnnaillgൠ ۉ gaaͧai gai i a tliൠ?Ǖn iaiǒaa galt a iaൠ 왠gൠ ۉ a ia 䁓aa i?

n䔕ain a tlll l晦 ۉ t a tt a tanൠ lnag?a n aȪaiaaii ai aiͧn aai gai i a tൠ ۉ li?il ൠ ln 䁨i ͧlȨnlt ۉ Ö ൠȨntÖ ൠn ȨntÖ ൠȨnɪtɪtnȪtÖ ൠillag?n lil ൠl ga t a gat a iaaȡgt a iaǕ t t a ialag ۉ iai?

VPM’s K.G Joshi College of Arts and N.G Bedekar College of Commerce, ThaneDepartment of BMMACADEMIC YEAR 2019-2020Name of the Professor: Dr. MaheshPatilSubject : Business and MagazineClass: TY.BMM Journalism (E &M)Paper code: SampleJournalismExam : RegularSemester :VIQ.1. The Wall Street Journal Began publishing inA) 1887B) 1888C) 1889D) 1890१) दि वॉल स्ट्रीट जर्नल यावर्षी प्रकाशित करण्यात आले .१) १८८७२) १८८८३) १८८९४) १८८९Q.2.Which is Asia’s first stock exchange?A) NSEB) BSEC) SensexD) Nifty

२)आशियातील पदिले स्ट्टॉक एक्सचें ज कोणते ?१) एर् एस इ२) बी एस इ३) ��3)The term subsidy is derived from Latin worda) Subsideb) Subduedc) Subsidiesd) Subsidized3) सबशसडी िा िब्ि कोणत्या लॅ दटर् िब्िावरूर् तयार झाला आिे ?१) सबसाईड२) सबड्युड३) सबशसडीज४) सब्ब्सडाइज्ड4) Subsidies are granted fora) Moral Benefitsb) Social Benefitsc) Economic Benefitsd) Political Benefits४) सबशसडीज यासाठी दिल्या जातात .

१) र्ैनतक फायिे२) सामाब्जक फायिे३) आर्थनक फायिे४) राजकीय फायिेQ.5. In which year did India adopt the policy of LPG?A. 1990B. 1991C. 1992D. 1993५) भारतार्े एल पी जी धोरण म्िणजे र्वीर् आर्थनक धोरण कधी जािीर केले ?१) १९९०२)१९९१३) १९९२४) १९९३Q.6 Which institution did India approach to solve its financial problems?A. Bank of ChinaB. Swiss BankC. IMFD.Central Bank

6) भारताची आर्थनक समस्ट्या सोडवण्याकररता भारतार्े कोणत्या संस्ट्थेची मित घेतली ?१) बँक ऑफ चायर्ा२) ब्स्ट्वस बँक३) आय एम एफ४) सेंरल बँक7. Who was the person behind Satyam Scama. A. Rajab. Ramlinga Rajuc. Suresh kalmadid. Harshad Mehtaप्रकरण सिा - भारतातील आर्थनक घोटाळे7) पुढीलपैकी कोणती व्यक्ती सत्यम घोटाळ्यामागे िोती ?१) ए राजा२) रामशलंग राजू३) सरु े ि कलमाडी४)िर्षनि मेिता8. was the Chairman and Managing Director of Saradha Group.a. Sudipto Sen

b. Aurobindo Royc. Sudhesh Send.Sudipto Roy8) िे सारधा ग्रुपचे अध्यक्ष आणण वयवस्ट्थापकीय संचालक िोते ?१) सदु िप्तो सेर्२) अरोबबंिो रॉय३) सुिेि सेर्४) सुदिप्तो रॉय9. The Bombay Stock Exchange was previously known asA The native share and stock brokers associationB The BSE IndexC SENSEXD Bombay Share Exchange9) दि बॉम्बे स्ट्टॉक एक्स्ट्चें ज पूवी या र्ावार्े ओळखले जात िोते .१) दि र्ेदटव्ि िेअर अँड स्ट्टॉक ब्रोकसन असोशसएिर्२) दि बी एस इ इंडेक्स३) सेन्सेक्स४) बॉम्बे िेअर एक्स्ट्चें ज

10.The first stock exchange to be recognized by the Indian Government underthe Securities Contracts Regulation Act isA The NSEB The BSEC The NASDAQD London Stock Exchange10) शसक्युररटीज कॉन्रॅ क्ट रे ग्युलेिर् ऍक्ट र्ुसार भारत सरकारचे मान्यताप्राप्त पदिले स्ट्टॉक एक्स्ट्चें ज कोणते ?१) एर् एस इ२) बी एस इ३) NASDAQ४) लंडर् स्ट्टॉक एक्स्ट्चें ज11Which one of this area is covered in business journalism?A) Sports B) Education C) Economic D) Social11) पुढीलपैकी कोणते क्षेत्र व्यावसानयक पत्रकाररतेर्ुसार अभ्यासले जाते ?१) क्रीडा२) शिक्षण३) आर्थनक क्षेत्र४) सामाब्जक12. Which of the following is not a part of business journalism?

A) Bank B) Business C) Economy D) Politics१२) पुढीलपैकी कोणते क्षेत्र िे व्यावसानयक पत्रकाररतेत समाववष्ट िोत र्ािी ?१) बँककं ग२) ��ट्था४) राजकारण13. Business journalism tracks, records, analysesa)b)c)d)The rainfallThe number of roads in a cityFinancial activityNumber of Lions in Gir Forest13) व्यावसानयक पत्रकाररता िी पढु ीलपैकी कोणत्या गोष्टीचा मागोवा घेते ,र्ोंिी ठे वते आणण अवलोकर् करते?१) पावसाचे प्रमाण२) ििरातील रस्ट्त्यांची र्ोंि३) आर्थनक उपक्रम४) सामाब्जक उपक्रम14. Business journalism coversa) All commercial activities

b) Aspects of Sportsc) Reviews of Dramad) A video game14.) व्यावसानयक पत्रकाररता या गोष्टींची र्ोंि घेते .१) सवन व्यावसानयक उपक्रम२) क्रीडाववर्षयक उपक्रम३) र्ाट्यपररक्षण४) ब्व्िडीओगेमQ15. The periodicity of publication of a magazine can be:A.B.C.D.WeeklyMonthlyFortnightlyAll of the aboveQ.15. . माशसकाच्या प्रकािर्ाचा ठराववक कालावधीअसू िकतेेः1. साप्तादिक2. माशसक3. पंधरवडा4. वरील सवन बरोबरQ16. are periodical publications that are printed or electronically publishedA. PamphletsB. Sales brouchersC. Magazines

D. DigestsQ.16. नर्यतकाशलक प्रकािर्े आिे त जी मुदित केली जातात ककं वा इलेक्रॉनर्क ररत्याप्रकाशित केली जातातE. पबत्रकाF. ववक्रीG. माशसकेH. मागनिशिनक17.Name the first magazine printed in Calcutta.a)b)c)d)The Knowledge MagazineThe British TimesThe Hindustan ReviewThe Oriental Magazine17. कलकत्ता मध्ये छापलेल्या पदिल्या माशसकाचे र्ाव द्या.1. र्ॉलेज मॅगणझर्2. बब्रटीि टाईम्स3. दिंिस्ट्ु थार् ररव््यु4. ओररएंटल मॅगणझर्18.What is the first and foremost Periodical edited by an Indian?a)b)c)d)The Hindustan ReviewIndependence JournalThe Knowledge MagazineKesari

18. भारतीयांर्ी संपादित केलेले पदिले व सवानत मित्वाचे नर्यतकाशलक काय आिे ?1. दिंिस्ट्ु थार् ररव््यु2. स्ट्वातंत्र्य जर्नल3. र्ॉलेज मॅगणझर्4. Kesari19.Which of the following magazine is not women’s magazine?A) FeminaB) SakhiC) Meri SaheliD) Chandoba19 . पढु ीलपैकी कोणते माशसक मदिलांचे माशसक र्ािी?1. फेशमर्ा2. सखी3. मेरी सिे ली4. चांिोबा20.Out of the following aims, which is not the aim of women’s magazine?A) To throw light on indian economyB) To throw light on women’s problemsC) To give beauty tipsD) To talk about health problems in women20. खालील उद्दिष्टांपैकी, मदिलांच्या माशसकाचे उद्िीष्ट कोणते र्ािी?1. भारतीय अथनव्यवस्ट्थेवर प्रकाि टाकणे2. मदिलांच्या समस्ट्येवर प्रकाि टाकणे

3. सौंियन दटप्स िे णे4. मदिलांमधील आरोग्याच्या समस्ट्यां ववर्षयी बोलणे21. Sports Journalism covers the followinga) Ethics in sportsb) Indoor gamesc) Track and fieldd) All of the above)21 कक्रडा जर्ानशलझममध्ये पुढील गोष्टींचा समावेि आिेअ) खेळातील र्ीनतिास्ट्त्रबी) इर्डोअर खेळc) रॅ क आणण फील्डड)All of the above22.Which is a popular sports magazine in Indiaa)b)c)d)Sports WorldThe Dalal streetNational GeographicWoman’s Era)22जे भारतातील लोकवप्रय खेळांचे माशसक आिेअ) क्रीडा ववश्वब) िलाल रस्ट्त्यावरc) राष्रीय भौगोशलक

d) Women's Era23. Who should have the knowledge of historical environmental events?A. Sports JournalistB. Aviation JournalistC. Environmental JournalistD. Health Journalist23. ऐनतिाशसक पयानवरणीय घटर्ांचे ज्ञार् कोणाला असावे?एक्रीडा पत्रकार .बीएब्व्िएिर् जर्नशलस्ट्ट .सीपयानवरण पत्रकार .डीआरोग्य पत्रकार .24. Which event woke up the media and drove them to the path of environmentaljournalist?A. Bhopal Gas TragedyB. Narmada Bachao AndolanC. Global WarmingD. Energy Conservation24. कोणत्या घटर्ेर्े माध्यमांर्ा जागतृ करूर् पयानवरण पत्रकारांच्या मागानकडे र्ेले?ए भोपाळ गॅस रॅ जेडीबीर्मनिा . बचाओ आंिोलर्सीग्लोबल वाशमिंग .

डीऊजान संवधनर् .25. Which among them is the Central Bank of India?A.B.C.D.25Punjab National BankState Bank of IndiaReserve Bank of IndiaHDFC Bankयापैकी कोणती केंिीय बँक ऑफ इंडडया आिे ?ए पंजाब र्ॅिर्ल बँकबीस्ट्टे ट बँक ऑफ इंडडया .सीररझव्िन बँक ऑफ इंडडया .डीएचडीएफसी बँक .

VPM’s K.G Joshi College of Arts and N.G Bedekar College of Commerce, ThaneDepartment of BMMACADEMIC YEAR 2019-2020Name of the Professor: Dr. Sangita S. Mohanty /Prof. DeepakClass: TYBMM [ Advertising and Journalism]SonawaneEnglish and Marathi sectionSubject: Contemporary IssuesPaper No: Sample Questions with MarathitranslationExam: RegularSemester: VI1. Climate change is creating havoc. The possible reasons are: A. CO2B. MethaneC. CFCD. Photosynthesis2. What do we mean by the term “deforestation”?A. Decrease of forest areasB. Clearance of forests for buildingsC. Road maintenanceD. Construction and maintenance3. The need for women’s rights should come under:A. Citizen RightsB. Human RightsC. Essential RightsD. Equality Rights4. To stop women trafficking and child abuse what actions have beentaken:A. Social Media CampaignsB. Providing justice to the victimsC. Running offline

Q.50 In USA marketing and media is regulated by . A ] FDDC B ] FTC C ] FSC D ] FPSC . . B2M Catalogue B ] B2I Catalogue C ] B2B Catalogue . Amway B ] IDSA C ] Modicare D ] Maybelline Q.12 What do you understand by promotion budget?

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