Brand Story - Salon-services
brand storyUnlock the professional secret to beautiful hair with ionprofessional. With over 120 shades of hair colour and anextensive range of care and styling products, discover ion’s newand exciting range that inspires you to set your creativity free.ion understands that the secret to beautiful hair isn’t just aboutcolour; it’s about looking after the hair too. That’s why ion hasspecially developed a range of care and styling products withkey nourishing and conditioning ingredients that work with theindividual’s hair type to offer the complete hair care solution.With an extensive range of products including shampoos,conditioners and styling aids, across 5 families including ColourCare, Moisture Care, Volume Boost, Smooth Perfect and DeepCleanse, unlock the professional secret to beautiful hair today.Specially developed with customers in mind, ion’s extensiverange of Permanent, Permanent Hi-lift, Semi-Permanent,Semi-Permanent Pastel and Colour Flash Gel Hair Colours offeryou the perfect colour palette. So whether you’re looking for apermanent long-lasting ultra-light blonde or a semi-permanenton-trend pastel tone, you can find the perfect colour to suityour clients’ needs.2
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contents45689131415202223273134Colour ConsultationHair CharacteristicsColour TheoryInternational Colour SystemPermanent ColourIdentifying base ShadeUnderlying Pigment4Grey CoverageHigh-liftFormula, Creative Mixing and BoostersSemi-Permanent ColourSemi-Permanent Pastel ColourColour FlashQuick Reference Guide
dark warmdark warmdark warmmedium warmmedium warmmedium warmlight warmlight warmlight warmcolour consultationDetermining which shades best match skin colour and tone willenhance your clients hair to leave it looking shiny and healthy.Before choosing the colour be sure to complete the following: You will need to define whether your client has a warm or acool complexionUse the colour tone definer on this page to determine:light cool Natural hair depth Eye colour Skin tonelight coolStep 1: warm or cool tone?Using the tone definer, on the page, place it underneath yourclients chin. Determine whether your client has a warm or coolskin tone according to the tone definer.Which is the most flattering shade to your clients complexion?Step 2: light, medium or dark depth?Now that you know whether your client has warm or cool toneslet’s determine if light, medium or dark would be the mostflattering. Place each section (light, medium and dark) underthe chin to determine the depth needed to give your client theperfect tone.light coolmedium coolmedium coolmedium cooldark cooldark cooldark cool
hair characteristicsLooking at the hairs characteristics will help create an overall better colour service for clients.Texture: the diameter of the individual hair strand Extremely fine hair – When colouring may process darker Fine hair – Lacks body and will lighten more easily Medium hair – Healthy texture with body reacts positivelyto colouring Coarse hair – Resistant with a glossy shine, may give alighter result than expectedfinePorosity: the hairs ability to absorb which willaffect how the hair responds to colouring Normal porosity hair – Hair is smooth and shiny withan undamaged cuticle, it will have a good response tocolouring. Porous hair – Hair has an open cuticle with a dull rougheffect making the hair easy to lighten but will be inclined tofade quickly.coarseAdjusting formulas for hair porosityHealthy hair accepts warm tones and rejects cool tones – addash or natural shades to neutralise.Non-porous hair - The hair looks and feels glassy whichwill make it resistant to lightening and may require a longerprocessing time. normalPorous hair accepts cool tones and rejects warm tones – addred, orange or gold to neutralise.NB: If hair has porous ends – when colouring expect the faded areas to accept the ash and reject warm tones.6
colour theoryCuticleThe cuticle refers to the outside layer of the hair shaft. It iscomposed of transparent, overlapping and protective scale-likecells. The cuticle protects the inner structure of the hair. Ahealthy, flat cuticle layer promotes strength, shine and theoverall appearance of the hair.CortexThe cortex is the center part of the hair and makes up themajority of the hair shaft. It gives the hair special qualities likeelasticity and curl. The cortex is packed with strands of keratinthat lie along the length of the hair. Oxidative pigments aredeveloped or oxidized in the cortex with permanent and demi/semi permanent hair colour.MedulaFinally, the medulla is the canal-shaped innermost part of humanhair. It has no known function and not all hair contains a medulla.Cross sectioncuticlecortexmedulla7
colour theorythe colour wheelPrimary colours: Three colours which, when blended, make up all other colours.NB: An equal mix of all three primary colours will create a neutral tone.BlueRedYellowCool toneLargest molecular sizeFirst to leave the hairWarm toneSecond in molecular sizeColour appears richer and warmerWarm toneSmallest molecular sizeColour appears lighter and brighterHardest to removeSecondary colours: A mix of two primary colours.Blue red violetRed yellow orangeYellow blue greenComplimentary colours: Colours that are found opposite each other on the colour wheel.If these colours are mixed together they neutralise each other.Blue orange neutral toneRed green neutral tone8Yellow violet neutral tone
international colour systemion permanent colour7.31golden ash blonde159389The number before thedecimal point identifies theshade levelgolden ashThe second number after thedecimal point identifies thesecondary tone (a little bit of)The first number after thedecimal point identifies theprimary tone (lots of)Shade levelTone levelNumberShadeNumberTone1Black1Ash2Very dark brown2Violet3Dark brown3Gold4Brown4Copper5Light brown5Mahogany6Dark blonde6Red7Blonde7Brown8Light blonde9Very light blonde10Lightest blonde9
permanent shade chart1black56darkblonde3darkbrown7blonde4light goldencopper brown7.348golden ght intenseblonde7.410lightestblonde5.0light intensebrown9.06.0dark intenseblonde7.0intenseblonde6.346.45dark copperdark goldencopper blonde mahogany blonde8.34light goldencopper blonde7.44copperblondeintense copperblonde4.455.5copper mahogany light mahoganybrownbrownred9very lightblondeintense natural5.34brown5.4light copperbrown6.46dark copperred blonde6.4dark copperblondecopperlightbrown2very darkbrownvery light intenseblonde5.66light intensered brown106.64dark redcopper blonde8.44light copperintense blonde5.62light rediridescent brown6.66dark intensered blonde9.44very light intensecopper blonde5.64light redcopper brown
permanent shade chart8.129.1210.12light ashbrown6.1dark ashblonde7.1ashblonde8.1light ashblonde9.1very lightash blondeash8.31light goldenash blonde5.355.535.3light goldenbrown6.3dark goldenblonde7.3goldenblonde8.39.3light goldenblondevery lightgolden blonde11.311.11goldgolden ashblonde6.357.3511light goldenlight mahoganydark golden golden mahoganymahogany brown golden brown mahogany blondeblonde4.205.20light intenseviolet brown11.1311.1ultra lightash blonde12.00ultra light ashgolden blondesuper lightnatural blonde00000111.2ultra lightiridescent blondeultra lightgolden blonde12.1212.89silversuper light ash super light pearliridescent blondeash blondevioletintenseviolet brownultra lightblondehi-liftgold ash7.31mahogany5.110.31lightest goldenash blondeblondelight ashvery light ashlightest ashiridescent blonde iridescent blonde iridescent red
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permanent colourIon Permanent Colour Creme is a long-lasting permanenthair colour which allows you to change the natural colourof the hair by depositing the latest generation of colourpigments inside the hair structure. Pure dyes are combinedwith a blend of specially selected cosmetic ingredientsthat invigorate damaged hair, leaving it richly coloured,beautifully nourished and full of body and shine. Speciallyformulated with Vitamin C and Polyquaternium-6, theseactive ingredients help to retain hair moisture, reduce staticbuild-up and protect the hair against damage.What are the benefits? A conditioning, long lasting colour that gives excellentdepth and tone. Perfect vibrant colour from root to tip. Respects the hair structure with conditioning properties. Up to 100% coverage on grey and white hair. Pure dyes for long lasting colour results. Get more for your money with a 100ml tube.The perfect choice for achieving beautifullyradiant, permanent colour results that youand your clients will love.13
identifying the base shadeUsing the shade chart select the shade whichis closet to the clients natural level.rootsTo determine the natural level of the hair shade hold the shadechart shown below close to the scalp first to identify theirnatural colour, then check the middle lengths and ends as thelevel may vary along the length of hair.middlelengthsendslightestblondevery rownmediumbrowndarkbrowndarkestbrownblack
underlying pigmentUnderlying pigment refers to the undertones that are exposedanytime natural hair colour is lifted. Generally, this affects theoutcome of a colour formulation when lifting by two or morelevels and the volume of developer affects underlying pigmentexposed in the lifting process.Remember the final hair colour is a combination of the hair’sunderlying pigments and the artificial colour used.Desired levelNatural underlying toneTo neutralise unwanted warmth1Dark red brownGreen3RedGreen4Red orangeGreen5OrangeBlue6Orange goldBlue7Gold orangeBlue8Deep yellowViolet9YellowViolet10Pale yellowViolet15
grey coverageIon permanent hair colour provides up to 100% grey coverageby using the latest generation of colour pigments, follow thetable below to ensure perfect coverage every time.10 Volume Developer is recommended for grey coverage whenthe target shade is 1-2 levels of the natural colour. 20 VolumeDeveloper is recommended for resistant hair.For best results allow the colour to develop for 45 minutes.% of grey% of natural series% of desired colour25%25%75%50%50%50%50-100%75%25%16
permanent developersIon Creme Developer is a high performance peroxide for haircolouring and bleaching. Specially formulated with LimnanthesAlba (White Meadow-foam) seed oil, this active ingredient formsa protective film on the hair, helping to retain moisture andprevent dehydration throughout the colouring process. Leavinghair feeling beautifully soft and manageable with healthy bodyand glossy shine.Crème Developer / PeroxideDesired level of lift3% - 10 volumeTone on tone / Depositing colour6% - 20 volume1 to 2 levels lift9% - 30 volume2 to 3 levels lift12% - 40 volume4 levels lift17
steps to formulation and timingsStep 1Determine the natural level of the hair colour (see page 14)Step 2Determine the desired level and tone (see page 15)Step 3Define levels of lift, deposit or tonal change (see page 17)Step 4Identify grey percentage (see page 16)Step 5Identify underlying pigment (see page 15)Fashion colours have a tendency to fade betweenretouches, it is therefore advisable to pull the colour throughto the mid-lengths and ends.Formula: Add 25ml of your colour mixture to the existing bowl(Do not add any additional developer).1.5 partsdeveloper 1 partcreme haircolourRequirementFormula (Mixing ratio)TimingApplicationDepositing colour or lift up to 3 levels1 part colour :1.5 parts developereg: (50ml colour 75ml developer)30 minsDry hairAdding 000 for additional lift1 part colour :1.5 parts developer30 minseg: (25ml desired colour 25 ml 000 75ml developer)Dry hairAdding colour mixes to intensify1 part colour :1.5 parts developereg: (15ml mixer 35ml 75ml developer)30 minsDry hairCover first signs of grey (below 30%)1 part colour :1.5 parts developer30 minsDry hairCover grey 50% 1 part colour :1.5 parts developer30–40 minsDry hair18
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hi-lift and bleachThe Hi–lift range provides up to 5 levels of lift for extra lightblonde shades ShadeTone11Ultra light blonde11.1Ultra light ash blondeMixing and Processing: 1:2 mixing ratio with a 45-50minute development time.11.2Ultra light iridescent blonde11.3Ultra light golden blondeThe Hi-lift range is a single process of lifting and toning.11.11Silver11.13Ultra light ash golden blonde12.00Super light natural blonde12.12Super light ash iridescent blonde12.89Super light pearl ash blondeFormulated with Vitamin C and conditioning, anti-staticingredientsTop Tip000 lightener can be added into any Hi-lift shade to giveyou 5 levels of lift.Ion Bleach is used for all off scalp applications, with alow explanation rate it is great for free techniques.21
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formula, creative mixing and boosters001lightener001blue002violet004copper mix006redIon mixers have been specifically formulated to boost the intensty of any shade and can beused as mixer tones to counteract any unwanted shades.Mixer ShadeEffectBlueBlue enhancement to level 5 and belowVioletViolet reflection to level 6 and aboveCopperAdded copper reflection to any shadeRedEnhanced red reflection to levels 7and below23Booster useMixing ratio formulaFor increasedvibrancy50mls colour75mls developer12.5mls mixer toneSpecial effects25mls mixer tone37.5mls developerApply to dry, previously lightened hair
semi-permanent shade chartnatural8lightblonde6darkblonde5.37light goldenbrownblonde96.4dark copperblonde6.17.17.445.62intense copperblondelight rediridescent brown8.16.66dark intensered blondeashblondelight ashblonde4.355.356.355.20light intenseviolet brown6.26dark iridescentred blondevioletdark ashblonde5.777.35golden mahoganylight goldendark goldengolden mahoganybrownmahogany brown mahogany blondeblondecool brownmahogany7.3goldenblonde9.3reddark copperred blonde6.3dark goldenblondevery lightgolden blondevery ht intensecool brown6.77dark intensecool blonde7.62red iridescentblonde8.3light goldenblonde
semi permanent colour (demi)Features and Benefits25 Provides extraordinary softness and brilliance to the hair Dual action colouring system for long lasting, rich,intense results Shine polymers create a smooth, even, reflectivetransparent film leaving the hair with a lustrous shine Up to 50% grey coverage A Keratin derivative to improve the hair’s structure plusnatural orange wax to smooth and condition Gloss gel-cream for easy and fast application Ammonia free and lasts up to 2 months (approx.24 washes) Used for multiple techniques such as: applying colour for the first time covering first grey hair intensifying/refreshing the colour of previouslydyed hair (glossing service) pastel toning
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steps to formulation and timingsStep 1Determine the natural level of the hair colour (see page 14)Step 2Determine the desired level and tone (see page 15)Step 3Define levels of lift, deposit or tonal change (see page 17)Step 4Identify grey percentage (see page 16)Step 5Identify underlying pigment (see page 15)Fashion colours have a tendency to fade betweenretouches, it is therefore advisable to pull the colour throughto the mid-lengths and ends.Formula: Add 25ml of your colour mixture to the existing bowl(Do not add any additional developer).1.5 partsdeveloper 1 partcreme haircolourHair ServiceDeveloperFormulaTimingApplicationMaintain natural colour level3%1 : 1.525 minsShampooed – Towel dried hairAdd depth or refresh colour3%1 : 1.520-25 minsShampooed – Towel dried hairCover first signs of grey (below 30%) 3%1 : 1.525 minsShampooed – Towel dried hairToning3%1 : 1.55–15 minsShampooed – Towel dried hairEqualizing or pre-pigmentation3%1: 25-15 minsShampooed – Dry hairEnhance red shades3%1 : 1.520-25 minsShampooed – Towel dried hairCover 30-50% grey hair3%1 : 1.525 minsShampooed – Dry hairLift one tone lighter3%1 : 1.525 minsShampooed – Dry hair27
semi-permanent pastel shade chartdiamondwisteriagreen teaorchidpastel bluepastel pinkturquoiseThe most fashionable colours, ion Pastel Soft Tones, fadeslowly and gently, allowing the hair colour to be changed asoften as desired. The low ammonia and PPD free formula isgentle on the hair and scalp without compromising on results,allowing for frequent colour changes with minimal damage.The low pigment content ensures a soft overall colour, whilethe pure pigments gently penetrate into the hair to give soft,luminous, pastel-coloured highlights.Ion Pastel Diamond has been specially formulated to be mixedwith any ion Pastel Creme to reduce the colour intensity forextra light pastel shades. Ion Pastel Diamond can be mixedwith any ion Pastel shade in the proportion required to achievethe desired result. For example, 25ml ion Pastel Diamond 25ml ion Pastel shade 50ml ion Pastel Creme Developer.28
pastelcreative colourColour intensity will depend on the hair’snatural colour, here are some methods toachieve the best results Base 10 or lighter for intense pastel tones Light blonde base 8 to brown base 6 for a pearlymulti-coloured effect. For an even softer and lighter result, mix your chosenion Pastel shade with ion Pastel Diamond to reducethe intensity. We recommend carrying out a strand test to determinethe mixing ratio and development time required toachieve the desired result.Features and benefits29 Low ammonia and PPD free semi permanent colour forcreating soft pastel shades Colour fades slowly allowing you to change with thetrends 6 shades our Diamond which adds shine on its ownor can be used to dilute other shades to your desiredpastel. Lasts up to 15 washes
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steps to formulation and timingsStep 1Determine the natural level of the hair colour (see page 14)Step 2Determine the desired level and tone (see page 15)Step 3Define levels of lift, deposit or tonal change (see page 17)Step 4Identify grey percentage (see page 16)Step 5Identify underlying pigment (see page 15)Fashion colours have a tendency to fade betweenretouches, it is therefore advisable to pull the colour throughto the mid-lengths and ends.Formula: Add 25ml of your colour mixture to the existing bowl(Do not add any additional developer).1 partdeveloper 1 partcreme haircolourHair ServiceDeveloperFormulaTimingApplicationPastel ToningPastel Developer1:15–15 minsDry hair, freshly shampooed31
colour flash shade chartmegamagentachaoticchrimsonruby redhot pinkcotton candyexotic orangetropicalturqoisecobalt blueultra indigolovely lilacdeep purpleperfectplatinumsuper silver32crystal clear
colour flashIon Colour Flash is a contemporary, vibrant, semi-permanentgel hair colour that allows hair to be temporarily transformed ina flash! From all-over intense colour to subtle pastel tones todip-dye, unleash your creativity and give your clients the boldcolour results they want with ion Colour Flash Gel.Features and Benefits Professional semi-permanent gel hair colour available in13 vibrant shades and a clear mixer gel for achieving pasteltones (Crystal Clear)Specially formulated with Panthenol and Soya Protein, theseactive ingredients help to nourish, condition and protect thehair against damage, leaving hair beautifully soft and burstingwith radiant colour. Suitable for natural, coloured or pre-lightened hair Enriched with nourishing Soya Protein and Panthenol 5-20 minute development time depending ondesired intensity Fades gradually with shampooingFor all over coverage, we recommend using half a bottle forshort hair and a full bottle for long hair. The colour intensitywill depend on the base hair colour. To obtain a pastel tone,mix your chosen Colour Flash shade with Colour Flash CrystalClear. We recommend carrying out a strand test to determinethe colour ratio and development time required to achieve thedesired result. The colour duration will vary according to thebase hair colour and characteristics, and will gradually fadewith shampooing.33
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quick referenceHair Colouring Precautions Administer a patch test 48 hours prior to any colour service Do not colour hair if the scalp has any abrasions present Perform a strand test to preview colour results Always wear gloves Do not allow the colour to come into contact with the eyes Do not overlap the hair colour Do not use very hot waterPatch / Allergy TestStrand Test Cleanse the area behind the earThis will determine your end colour result and could save time Prepare colour – using the same mixing ratio as for thestrand test Mix 10ml colour 10ml of desired developer Apply colour to the back of the clients ear lobe with acotton budApply to a small section of the hair using foil to isolatethe strand Process for the full time – Rinse and shampoo The result will determine if adjustments to the formulationare necessary Leave for 48 hours If no reaction has occurred proceed with colour service/ If there is any reaction, redness or itchiness rinseimmediately and do not proceed with colour service35
lightener 001 blue 004 copper mix 006 red hi-lift 11 ultra light blonde 11.1 ash blonde 11.2 ultra light iridescent blonde 11.3 golden blonde 11.11 silver 11. 12. permanent colour Ion Permanent Colour Creme is a long-lasting permanent hair colour which allows you to change the natural colour of the hair by depositing the latest generation of colour
SALON HM - Gerald H Emmerich Jr, USA, Flying over the Wave SALON HM - Kai Lon Tang, Macau, Painful Fall 5 SALON HM - Randy Carr, USA, Fighting with feet SALON HM - Wolfgang Kaeding, Germany, Biker 41 is the first Awards Theme L) CHILD PSA Gold medal - Haiyan Wu, China, SNOW LOTUS SALON Gold medal - Linqiu Huang, China, Do Homework SALON Silver .
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6. The entrance into the mobile salon used by the general public must provide safe access. 7. The mobile salon must have at least 150 square feet of floor space. If more than one licensee is to be employed in the salon at the same time, the salon must include at least 50 square feet for each additional licensee. 8. The mobile salon must have a .
Salon management system is an online website that provides salon search and discovers various services. It provides its customers a platform to evaluate choices for a great salon for grooming. 7.1 Product Salon Management system is a website that shows saloons and their services to its users and allows booking appointments online.
Nov 11, 2010 · User Story 1 User Story 2 User Story 4 User Story 5 User Story 5 (Cont.) User Story 3 User Story 6 User Story 7 rint 1 User Story 8 2 User Story 1 User Story 2 User Story 4 . Process Template Light on security artifacts/documentati on. OWASP Making SDL-Agile Manageable Toolin
INDUSTRY PROFESSIONALS, SHORTCUTS SALON INCLUDES VALUABLE ADDITIONS AND IMPROVEMENTS. As the world standard in salon and spa management software with over 5500 clients throughout 25 countries - Shortcuts continues to research and cater to the needs of the worldwide salon and spa market. Shortcuts has a software solution to suit every business need.
Neroli Salon & Spa Downtown/3rd Ward 414.319.7550 327 E St Paul Street, Milwaukee, WI 53202 Neroli Salon & Spa Bayshore 414.319.7540 5714 N Bayshore Drive, Glendale, WI 53217 Neroli Salon Eastside 414.319.7530 1919 E Kenilworth Place, Milwaukee, WI 53202 Neroli Salon & Spa Brookfield 414.319.7562 3885 N Brookfield Road, Brookfield, WI 53045
