A Plan To Help You Sell-out Your Next Group Program.
Marketing Guide forGroup Nutrition ProgramsA plan to help you sell-out your nextgroup program.
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsMarketing Guide forGroup NutritionProgramsIntroduction3Tactics4A plan to help you sell-out your nextgroup program.Three-Week Strategy10Calendar14Take Action15 2019 That Clean LifeDisclaimer No parts of this book may beused or reproduced in any manner withoutwritten permission from the copyrightowner, That Clean Life.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl1/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsIntroductionRunning a group nutrition program can be a total game-changer for your nutrition business.When you are seeing clients one-on-one, there is only so much you can do in a day. But with agroup program, there is no limit. You can take on multiple clients at once, help more people,increase your impact, and boost your income without draining your energy.A group program is created intentionally to solve a problem experienced by your ideal clients.It has a predetermined start and end date. All participants get the same resources, and theywork through the program together with you as their leader.In order to be successful, a group nutrition program needs to be marketed and promoted toyour audience in an effective and thorough way, and we’re guessing that’s why you are here.You’ve created a group nutrition program using That Clean Life for Business, and now youneed a strategy to get it out into the world and make sales. Well, you are definitely in the rightplace!Not only have we launched many of our own successful group nutrition programs, but we havealso helped hundreds of nutrition professionals do the same. Now it is your turn.This book will show you exactly how to create a marketing plan that will ensure your nextgroup program is an absolute success. We’ll walk you through the most effective marketingtactics, how to implement them strategically over a three-week period, and help you create amarketing calendar that will keep you organized and crush your sales goals.So, are you ready to take that group program, use it to transform lives and grow your nutritionbusiness? We’re determined to help you make it happen. Let’s do it!https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl2/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsTacticsThis isn’t Craigslist. You can’t simply list your program “for sale” and hope that people buy in.Once you have created your group nutrition program, you are going to have to do somestrategic marketing to get it in front of the right people, capture their attention, develop trustand make sales.We’ve put together a list of the most powerful marketing strategies to help you promote yourgroup nutrition program in a way that you can feel great about. No snake oil or shortcuts to thetop here. These tactics will help you create valuable content that attracts your ideal clients in anauthentic way. With these methods, you’ll never feel gross, pushy or salesy.The more touch points you can create when marketing your program — the better. So getready to spread the word!Lead MagnetBefore we go any further, let’s define exactly what we mean by a lead magnet.Lead i.e. a potential client who has shown interest in working with youMagnet i.e. an object that has a powerful attraction forceMerging these two elements together — a lead magnet is something that will attract potentialclients.Having a great lead magnet allows you to attract new leads and build your mailing list. This willmake marketing your group nutrition program much easier as you’ll have a list of people toshare it with. This is why we recommend creating and implementing your lead magnet andgrowing your list before the launch of your program.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl3/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsWe’ve found that there are two types of lead magnets that perform best for nutritionprofessionals:A three or five day meal planA curated recipe bookBoth types of these lead magnet can be easily created using That Clean Life for Business. Onceyou’ve created your lead magnet, simply export it as a PDF with your custom branding and useit to attract your ideal clients to sign up for your mailing list.Whether you create a meal plan or a recipe book as your lead magnet — the topic should berelated to your group nutrition program so that you are attracting the right people. Be specificabout who your lead magnet is for and the problem it is trying to solve.For example, if your group nutrition program is a 4 Week PCOS Weight Loss Kickstart, yourlead magnet could be a 3 Day PCOS Slimdown Meal Plan, or a PCOS Snack Guide for WeightLoss. A lead magnet like this would attract your ideal client — women with PCOS who arelooking to lose weight.Pro TipNeed help creating an effective lead magnet? Get your free book, Lead Magnet Creationfor Nutrition Professionals — A detailed guide helping you create an irresistible opt-inthat will generate leads, grow your email list, and convert subscribers into paying clients.BloggingBefore someone is willing to pull out their credit card and sign up for your program, they needto be 100% confident that you are the right person to help solve their health problems.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl4/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsYour blog is a great place to show off your expertise and develop trust by publishing contentthat is helpful to your ideal client. When people read your blog and see how knowledgeableyou are on the topic, they will start to know, like and trust you.Only once people know, like and trust you will they be ready to buy from you.Not sure what to write about? Here are some blog post ideas to help get those creative juicesflowing:5 Foods to Avoid if You Have *Problem*5 Foods That Alleviate Symptoms of *Problem*Things Your Doctor Isn’t Telling You About *Problem*What to Eat if You Have *Problem*3 Key Nutrients for *Problem*10 Signs You Have *Problem*3 Ways to Treat *Problem* NaturallyThe 3 Best Supplements for *Problem*Three Snacks Perfect for *Problem*5 Steps to Overcome *Problem*The content you create should always relate back to your ideal client, and the problem you aretrying to solve for them. This is how you become known as the expert in your niche.Once you publish your blog content, you can share it in your newsletter and on social media.You can also turn it into content for a Facebook or Instagram Live. The more you share it,the more likely it is that your ideal client will find you.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl5/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsPro TipAlways include a link to download your lead magnet in your blog posts, so you cancapture potential clients email addresses and continue to nurture the relationship.Social MediaUsing social media platforms like Facebook, Instagram, Twitter , LinkedIn , Pinterest andYoutube can be a great way to build relationships, make yourself more visible and generatebuzz around your group program. Just like blog content, you can provide value to yourfollowers on social media to help them get to know, like and trust you.Use social media to share information about the problems you solve in your program, and endeach post with a call-to-action to download your lead magnet. This will help move yourfollowers off of social media and onto your mailing list so you can continue to build therelationship and keep in-touch about your program.Not sure what to post about on social media? Well, you’ve probably already created a leadmagnet and blog content that relates to your group nutrition program, so turn that content intosmaller tidbits of valuable information with a call-to-action. Here’s a great example.You can also share client success stories on social media like this.At the end of the day, social media is an awesome place to engage, connect and provide valueto your ideal client in a way that raises awareness and organically sells your group nutritionprogram. Take advantage of it!EmailRemember when we were talking about the importance of creating a lead magnet and growingyour mailing list? Well, now it’s time to convert those email subscribers into paying KRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl6/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsYour weekly newsletter is a terrific place to let people know about your group nutritionprogram. We also recommend sending out a series of dedicated emails to your subscribersabout your group program. We’ll go into more detail on exactly what to cover in these emailsin the next section.Remember that the people on your mailing list are the most likely to convert into participantsof your group program, so don’t skip this tactic. Be sure to leverage the power of emailmarketing when creating your group program marketing strategy.Live Event: Free Talk, Webinar or Live StreamWhen you’re promoting your program, hosting live events like free talks, webinars or FacebookLives can reach a wider audience, raise awareness, and increase signups.When choosing a topic for your live event, ensure that it is related to your group program andthat it will provide a ton of value to your ideal client. Focus on a pain point your ideal client has,and aim to cover this topic within 15 to 20 minutes. Be sure to leave space in your event to talkabout your upcoming group nutrition program, the value it provides and tell people how tosign up.Creating the content for your talk, webinar or live stream doesn’t have to be complicated.Remember that you can save a ton of time by turning existing content like blog posts or yourlead magnet into a valuable lesson that you present in a live event.Free ChallengeHosting a free challenge before your group program is a great way to grow your mailing listand then convert participants into paying clients.For example, let’s say you are running a 21-Day Sugar Detox Program. Before launch, youcould run a free 5-Day Sugar-Free Breakfast Challenge to attract your ideal clients, grow yourhttps://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl7/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google Docsmailing list and nurture relationships. At the end of the challenge, invite all participants tosign-up for your paid program. You may even want to create an enticing bonus offer such as afree recipe book for those who sign up within 48-hours of your free challenge to reallyincentivize them to join.Pro TipTake a minute and read How This Nutritionist Used a Free Challenge to Launch anInsanely Successful Paid Group Program — You’ll learn from a great case study thatshows how one of our That Clean Life for Business Members used a free challenge tolaunch an insanely successful group nutrition program.GiveawayGiving away free seats in your group nutrition program is a terrific way to generate buzz,expand your reach and get more signups.You can run a giveaway on Facebook or Instagram. Craft a post about your group program andannounce you are giving away two free seats. Include instructions on how to enter thegiveaway. For example, you could ask people to follow you, like the photo and tag a friend inthe comments to enter. This strategy will help you grow your following, reach a whole newaudience and raise awareness of your group program. Rlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl8/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsThree-Week StrategyNow that you have some great tactics to market your group nutrition program, it’s time tocreate a strategy to utilize them.Your marketing efforts should begin three weeks before the start date of your program. Thismeans you will be marketing your program over the course of three weeks. The first week willbe a warm up week, the second week will be more of a strategic week, and the third week iswhere you will be going all-in with your marketing efforts.The next few pages will walk you through what to do week-by-week in order to maximize yourmarketing and sell-out your next group nutrition program.Week 1 The Warm UpYour first week of marketing will be spent warming your audience up to the idea of your groupnutrition program. Plan to announce your group program three weeks before the start date toeveryone in your community including your blog readers, social media followers, emailsubscribers, etc.Marketing strategies to use this week may include:BloggingDuring your Warm Up Week, plan to announce the group program on your blog. Write adetailed post that includes the purpose of your program, the length and what participants willreceive. Don’t just talk about what the program is. Talk about why it will be totally life-changingfor participants. End the post by telling your readers exactly where to go to sign up.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl9/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsSocial MediaOnce the blog post is written, share it across all of your social media channels (e.g. Facebook,Instagram, LinkedIn, etc.) at least twice.EmailSend out an email to your list to announce your upcoming program and share your blog post.Lead MagnetDuring this first week of marketing, schedule in some promotion of your lead magnet so youcan continue to build your list.Week 2 Get StrategicThe second week of marketing is all about attracting the interest of your ideal clients byproviding free value, building trust, and generating interest in your program.Marketing strategies to use this week may include:BloggingThis week, plan to release another blog post that is related to the topic of your group nutritionprogram, such as 10 Signs You Have *Problem*. At the end of your blog post, include adescription of your upcoming group program with a link to learn more.Social MediaOnce you’ve created this blog, share it across all of your social media channels at least twice.EmailSend out a dedicated email to your list to share your blog post.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl10/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsLive EventSchedule in at least one live event such as a free talk, webinar, Facebook Live or InstagramLive. Use the topic of your blog post as the content for this talk and be sure to refer to yourupcoming program at least three times throughout your live event: at the beginning, middleand end. Include very clear instructions about where people can go to learn more about theprogram and how to sign up.Lead MagnetShare your lead magnet at least twice across each of your social media platforms this week toattract as many new subscribers as you can before Week 3.Week 3 Go HardYou’ve spent the last two weeks warming your audience up to the program, showing off yourknowledge and communicating the value. Now is the time to give it all you’ve got and focus onconverting your audience into paying participants.This week, repeat what you did in Week 2 — release another valuable blog post related to thetopic of your group program, promote it on social media and share it with your emailsubscribers.Plan another live event for this week dedicated to talking about your group program. Use thislive event to communicate the value of your program, answer frequently asked questions youare receiving about your program. Again, tell people exactly where to go to learn more andhow to sign up. Promote your live event on social media and via email to ensure a goodturnout.This is also the week to send a series of emails to your mailing list about your group program.Your goal is to convert as many people on your mailing list into paying participants as possible.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl11/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsWe recommend sending a series of three emails:Email 1 Sent four days before your program beginsRemind subscribers that the program starts in just four days, what it is, the value it provides andhow they can sign up.Email 2 Sent three days before your program beginsAnswer all of the frequently asked questions you’ve been getting about the program and endwith a strong call-to-action to sign-up. Remind your email subscribers that their time is runningout to create a sense of urgency.Email 3 Sent one or two days before the program startsRemind subscribers that this is their absolute last chance to sign up. Focus on selling the valueof your program in this email and what they’ll be missing out on if they don’t join now.Take the most important pieces of information from these emails and turn them into socialmedia posts to keep followers who may not be on your mailing list up-to-date about yourgroup program.If you’d like to run a giveaway to promote your program, this is the week to do it. Be sure topromote your giveaway through email and your other social media channels too.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl12/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsCalendarNow that you have a three-week strategy, it's time to map it all out on a calendar! A marketingcalendar will keep you organized and accountable by outlining what you will be doing on aday-to-day basis during your group program launch.We’ve created you a Marketing Calendar Template that you can use to map out your groupprogram marketing efforts. Download your copy here.To use this Marketing Calendar Template, simply open it then click on File. From here, you caneither Download as a Microsoft Word document, or Make a copy of it to your own GoogleDrive. Once you have your Marketing Calendar Template, start scheduling your marketingtactics.Need some inspiration on what a great marketing calendar might look like? Click here.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl13/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsTake ActionBy now, you have:Created a group nutrition program that solves a problem for your ideal clientsSet the dates for your programChosen the marketing tactics you will use to promote the programOutlined your three-week marketing strategy into a marketing calendarSo, what’s next? Well, it is officially time for you to execute. That’s right. We want you to stopplanning and start doing.But wait.Maybe you still don’t feel ready.Perhaps you are feeling scared to put your work out into the world.You might be wondering, “What if no one signs up?”.These are all completely normal fears, but you cannot let them stop you from taking action.The difference between success and failure will be your ability to take action. You will never feel100% ready. Launching something new will always be terrifying and risky.But what if you don’t launch it? What if you don’t put yourself out there? Sure, you’ll be safeand comfortable. But you certainly won’t make any progress towards growing as an individualor as a business.https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl14/15
4/15/2019Marketing Guide for Group Nutrition Programs - Google DocsFight back against the resistance! Take action and start executing on your plan. Get this groupnutrition program out into the world now.Not next month.Not next year.Now.Don’t procrastinate or make excuses. Instead, start by taking one step at a time. We’ve seenhundreds of nutrition professionals take the leap and grow their businesses with groupprograms and there is absolutely no reason why you can’t do it too.We hope this book has given you all the courage and the confidence you need to moveforward. The ball is now in your court, and we can’t wait to see you take action!https://docs.google.com/document/d/1HKRlk vX3aM7AL-n6ezvq8j8tf2VTS5nSxzgxj O2CI/edit#heading h.a6a9m0z1ccwl15/15
5 Foods to Avoid if You Have *Problem* 5 Foods That Alleviate Symptoms of *Problem* Things Your Doctor Isn’t Telling You About *Problem* What to Eat if You Have *Problem* 3 Key Nutrients for *Problem* 10 Signs You Have *Problem* 3 Ways to Treat *Problem* Naturally The 3 Best Sup
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