JOIN OUR WORLD KOTA LONGBOARDS BUSINESS PLAN 2018
JOIN OUR WORLDKOTA LONGBOARDSBUSINESS PLAN 2018
Table of Contents KOTA Business Plan 2018Executive Summary3-4Industry Overview5-6Longboards Past to PresentEvolution of the LongboardTraditional MarketMainstream Market5566Brand Overview & Strategy8-9KOTA LogoBrand Strategy89KOTA Product Differentiation10-13KOTA Longboard EngineeringKOTA Design & StylingKOTA Spitfire Mk V ElectricDemographic AnalysisInnovation1010121314Executive Team15-16Organizational Chart & Management Profiles15Sales Channels, Marketing & Distribution17-21Specialty RetailCorporate Partner Program (CoBrands)Direct Sales171821Marketing Spend22-24Social Media22TradeshowsDomestic TravelTraditional MediaLocal Events, Levitt Pavilion & the KOTA Escadrille22232324Recognition & Reality TV25-26Chase Mission Main Street GrantThe Profit2526Community Outreach & CSR27-28Carve It For Life!Environmental Stewardship2728APPENDICESKOTA Longboards Confidential And Proprietary InformationAppendix A: KOTA Pricing & Terms30-31Appendix B: KOTA WeFunder32-34PAGE 2
PREPARE for FLIGHTWhether you’re new to KOTA or you’ve been aroundthe company for awhile, you know there is somethingVERY SPECIAL about this BRAND.Executive Summary: KOTA (KNIGHTS OF THE AIR)KOTA is an emerging lifestyle brand on a fast-growth trajectory. Within these pages we will sharethe origins, direction and future of our product lines, our brand and the people that make KOTA aninspiring company.KOTA is an acronym for ‘Knights of the Air’, the moniker given to the world’s first fighter pilotsduring WW I. Knights of the Air is synonymous with the concepts of chivalry, honor and esprit decorps - even amongst adversaries. The essence of the KOTA brand and the company itself is toembody these qualities, holding ourselves to a higher standard in all that we do.KOTA operates on principles that guide us daily as well as in the longer-term. These principles areexpressed in our brand positioning:HeritageKOTA, Knights of the Air, is made rich with heritage, history and context eventhough the company is young.QualityKOTA is uniformly obsessed with quality and detail. This drives everything we do.Authenticity KOTA lives by what it stands for. We back up the heritage of the brand with ourbackgrounds, experience and conduct in the marketplace.PremiumKOTA is a premium brand, producing premium products - no matter what producthas the KOTA brand on it.Connection KOTA connects with a diverse, broad and dynamic demographic embodyingenthusiasm, energy, confidence, fellowship, empowerment, integrity andcompassion.EmotionKOTA strives for an emotional relationship with its audience - built upon adventure,fun, the outdoors and family. We inspire confidence and optimism. At KOTA wedon’t ask “Why”, but “Why not?”.LifestyleThe KOTA lifestyle is one of participation, action, learning, sharing, and of course,honor, courage, freedom, integrity, truth and esprit de corps.KOTA Longboards Confidential And Proprietary InformationPAGE 3
KOTA was founded on the belief that given an innovative, high value, thoughtfully engineeredproduct and compelling brand, the activity of longboarding was ripe for adoption as a mainstreamaction sports activity. Today, KOTA’s growing family of clients is a collection of action sports/active lifestyle participants spanning 5 decades in age (20s through 60s). This demographic isgrowing, with a consistent hunger for new activities to engage in and disposable income availablefor lifestyle purchases.Our clients tell us that what attracts them to KOTA is the company’s ‘vibe’. Whether it’s theempowerment they feel by adopting longboarding as a lifestyle activity, our historic aviationheritage, core values and brand authenticity, the quality and styling of our products, or thecommunity outreach that’s coded into the KOTA DNA, they all say the same thing - It’s about theKOTA BRAND!KOTA’s longboards are engineered so riders can control their speed and direction, opening uplongboarding to a new world of potential riders. Innovations such as our proprietary, smooth, cleargloss KOTAgrip finish set us apart from the traditional skateboard community. KOTAgrip eliminatesthe need for grip tape allowing us to move the primary art surface to the board’s top surface - afeature unique to KOTA in the skate industry.KOTA’s elevated styling and performance breaks away from the stereotypical reckless, rebellious,teenage ‘skateboard culture’. As a result, KOTA appeals to a broad demographic, well outside ofthe marketplace targeted by other longboard manufacturers. In general, our clientele is made upof participants in activities such as skiing, surfing, stand up paddle, road and mountain biking,kayaking, etc.As the company matures, KOTA is evolving into an ‘aspirational’ brand in the active lifestylemarket. Brands such as Patagonia, The North Face, Vans and Burton have created consumerconnections similar to what we believe can exist over time with the KOTA brand.What really inspiresus is YOU becausewe believe you areall pilots, race cardrivers, adventurersand explorers.KOTA Longboards Confidential And Proprietary InformationPAGE 4
Industry Overview:Longboards Past to Present In the family of board sports, skateboarding was the first majordeparture from surfing. In the 1960’s surfers used roller-skate hardware and short pieces of lumberto create rolling boards for coasting the smooth new streetscapes of Southern California, andriding the slopes of dry swimming pools and drainage canals. The introduction of ‘kicktail’ boardswith turned-up ends in 1969 allowed riders to leverage their boards into the air and skateboardtricks began to gain popularity. The expansion of board sports with the rising popularity ofsnowboarding around the same time helped normalize skateboarding.Longboard skateboards had their genesis among Hawaiian surfers who wanted a carving andtraversing or “land surfing” experience. With a smoother, more stable ride, longboards gainedpopularity in the early 2000’s as consumers recognized their adaptability for travel from point A topoint B.Evolution of the Longboard While there is no specific length at which a short board becomes alongboard, the differentiation between the two is generally in how the board is used. Longboardsdeparted from swimming pools and skate parks into cruising and land surfing with an emphasis onrecreation rather than tricks.Early on, in an attempt to define the sport, the skateboardindustry decided to promote an extreme image oflongboarding with downhilling and sliding. This imagecatered to the Southern California teenage male but hadvery limited demographic appeal and has cast a stigma onlongboarding as being well outside of the mainstream.In recent years, longboarding has been most commonlyseen on college campuses in a commuter application.Ridership is overwhelmingly male fitting with the SurfIndustry Manufacturers Association (SIMA) longboarddemographic of males (93%) ages 9 to 24.The longboard has now been around long enough where wesee post-college ridership increasing. Young professionalsin coat and tie are frequently seen commuting to work onlongboards through urban streets from New York to LA,Milan (pictured at right) to Paris and Berlin.1 The longboardindustry has been slow to recognize this expansion ofridership beyond their traditional demographic.Tastes, aspirations and cultural affiliations changedramatically post-college. Consumer focus on value overprice, product sophistication and innovation, and timelessstyling move them away from the skate shop culture, styles and trends.1 See Skateboards for Working and Working Out, NY Times, August 2013: rwork-and-working-outKOTA Longboards Confidential And Proprietary InformationPAGE 5
Traditional Market There are a number of North American longboard manufacturers participatingin the market. According to surveys and our own analysis of specialty retailers, Sector 9 (nowowned by Billabong) is the top selling brand nationally. A handful of brands, such as Arbor (nowmanufactured by Sector 9 in China), Loaded, Land Yachtz, etc. are vying for second tier presence.Regional participants trend towardthe coasts and mountain regions.For example, Denver-based NeverSummer Industries is a snowboardcompany that manufacturesskateboards to offset the winterseasonality of their core business.Never Summer has significant localmarket share in the Rocky Mountainregion. Sources with knowledge ofNever Summer indicate the companysells approximately 10,000 longboardsannually. As evidenced by their marketing material, Never Summer’s target market is their loyalsnowboard customer and the company is heavily associated with winter mountain activity. Thisplays well along the Front Range but has less relevance in warmer climates.Most large and small longboard companies offer textiles and other soft goods, however,few vertically integrate into components (i.e., wheels, trucks, etc). The traditional market ischaracterized by new entrants gaining rapid popularity and staying atop the market for a couple ofyears before blending back into the crowd. Beyond Sector 9 none of the brands appear capableof sustained differentiation with consumers or retailers in the 9-24 year old market.Mainstream Markets The mainstreammarkets that KOTA appeals to are the“action sports” and “active lifestyle”markets. This includes the ‘surfinspired’, ski and mountain lifestyle,fitness, adventure and recreationconsumer.The 2017 SIMA Consumer InsightsReport quantified the ‘surf inspired’market at 66.5 million adults in the U.S.alone. That’s nearly 1/3 of the U.S. adult population. Trends within this marketplace indicated (a)diversity in age, gender and race, (b) women represent 56% of the spend in this sector, (c) while60% of buying is through brick and mortar, the consumer is trending toward online purchasing,and (d) the consumer is motivated by value and quality over price. This represents 26.5 billionannually solely in the surf lifestyle market.KOTA products and brand appeal to the value and quality oriented buyer reflected by the SIMASurf Market report. KOTA reaches that consumer via social media, online, select CoBrandsand action sports retailers such as surf shops, bike shops, ski and snowboard shops, etc. TheKOTA Longboards Confidential And Proprietary InformationPAGE 6
consumer dollars we compete for would be the same deployed for products such as an actionsports camera, performance sunglasses, hydration pack, stand up paddleboard, skis, beachcruiser bicycle or similar products - even high-end brand apparel and footwear.KOTA products have lower appeal to the 9 to 24 year old male primarily due to price. Our productis simply not what they’re looking for as a price sensitive consumer. We are in constant observationof a long list of longboard makers who sell primarily online or through skate shops catering to theteenage male, however, we’re not directly competing with most of them.SIMA is the primary source of information on the Surf/Skate market’s size and wellbeing. Dataextrapolated from SIMA’s Specialty Retail Distribution Study for 2010 implied a U.S. longboardskateboard market size (hard good only) of over 2 billion annually. 70% of skateboarders ridelongboards (as opposed to or in addition to short boards) resulting in an average U.S. longboardridership of 7-8 million.SIMA’s 2012 report stated, “.one overriding theme remained consistent: the surf/skate industryis a lifestyle driven by passion, not a passing trend. Dedicated surfers and skaters loyal to thesesports continue to purchase at specialty retail, even in tougher [economic] times.”KOTA Longboards Confidential And Proprietary InformationPAGE 7
KOTA Brand OverviewKOTA is a brand that has meaning, context and authenticity.Honor, courage, truth - the ideals that Knights of the Air embodiesare universal. The majority of our clients don’t perceive KOTA asa military brand despite our fighter aviation heritage.Appeal for KOTA is also independent from any affinity for aviation,the military or interest in history. Our clientele resonates with theconcepts that the KOTA brand embodies.Our clients, particularly women, tell us that they feel empoweredby the KOTA brand because they never thought they’d be ridinga longboard. It makes them feel more youthful, energetic, stylishand trend setting. More importantly, they feel others perceivethem to represent these characteristics.However, their attraction to KOTA goes beyond the product. Theydesire to be associated with the qualities and ideals that Knightsof the Air stands for in addition to the community outreach thatKOTA participates in.The KOTA Logo From the beginning we recognized thatKOTA’s target demographic is attracted to product and brandcharacteristics such as timeless styling, quality, authenticity anddependability. We sum that up in the term “timeless vintage”.Given the rich historical context of our brand name we wanteda classic look that embodied these qualities. Our inspiration forthe KOTA Longboards logo came from an exploration of vintagebicycle head badges.2Head badges began as a way for bicycle manufacturers to identify anddifferentiate their product lines. Over time, however, these brand badges were raisedto a high art - particularly in the United States.In the mind of the consumer, the head badge became representativeof the quality and artistry of the product. With an imaginative badge,you weren’t merely riding a bicycle any longer, you were piloting aZephyr or a Whirlwind, or commanding a Silver King. You were acowboy, a space ranger - or a Knight of the Air.The KOTA logo is an inspired, imaginative head badge design.Colorful, energetic and fluid. Our branding and product styling arecentered on presenting a positive, clean and sophisticated imagerecalling the artistry, courage and competitive spirit of American culture.2 See Badges Of Distinction, Bicycling Magazine, January 2012: onKOTA Longboards Confidential And Proprietary InformationPAGE 8
Every KOTA longboard features a metal medallion inset into the top of the board bringing a tactilequality to our brand.KOTA Apparel Logo In 2015 we created the KOTA“Propwash” logo as we began to extend productdevelopment into apparel and accessories. The Propwashconcept was derived from the stylized propeller rotation inour original logo. This logo’s cleanliness of design and ease of recognition better translates intoapplications where embroidery, color or size necessitates simplicity.Our clientele, including women, increasingly tell us they’d like to see Knights of the Air spelledout. The meaning of Knights of the Air is compelling to them and they want to wear it (literally) asa badge of honor and conversation starter. This is further evidence that the ideals associated withthe KOTA brand resonate with the lifestyle consumer.KOTA Brand Strategy Today, KOTA’s revenue is generated almost exclusively from longboardskateboard sales, however, we don’t view KOTA as solely a skateboard company. Our clientelehave made it very clear that the KOTA brand - it’s history, it’s authenticity, the values it standsfor and KOTA’s community outreach - is what draws them to KOTA. Over time, we see KOTAemerging as an aspirational, active lifestyle brand.Our near-term brand strategy is to maintain the longboard as our signature hard good whileexpanding our line of KOTA branded products and accessories (skate tools, wall hangers, t-shirts,ball caps, water bottles, etc.). Feedback from our followers is that they want product in additionto the longboard that is an expression of the KOTA brand. Expanding our branded product linesgives the consumer a multiple products at a variety of price points to choose from. Our intention isto drive KOTA to sustained profitability on our longboard and branded product lines.Once the company achieves sustained profitability, our goal is to further establish the KOTAbrand with a strategic move into apparel in a broad lifestyle category. The intent is to offer theactive lifestyle/action sports market a full assortmentof hard good, logo product, apparel and accessories.This would broaden our brand appeal to retailers andconsumers that are drawn to the KOTA brand but mayhave a stronger affinity for soft good over hard good.At this time the earliest KOTA anticipates any launchan apparel line would be Fall 2020. This would requiresamples to be completed and available to sales repsby November 2019. We understand the importanceof launching a meaningful apparel line and will delaythis move as needed to maximize our probability ofsuccess.This business plan will focus on driving KOTA toprofitability with KOTA longboards and brandedproduct alone.KOTA Longboards Confidential And Proprietary InformationPAGE 9
KOTA Product DifferentiationKOTA Longboard Engineering KOTA longboards are pressed into a complex curve known as a‘Hyperbolic Saddle’. This cambered shape used in all KOTA boards is intentionally engineered toprovide rider control. Camber provides three main attributes that enhance rider experience:1) Stepping on the board and flattening out the camber imparts tension and compression(energy) in the core of the board. This energy strengthens the board making it durable aswell as flexible.2) Similar to a high-performance alpine ski, the energy in the core of the board can be used tocontrol speed. With subtle alteration of the rider’s center of gravity, this energy can be usedto either bleed energy (speed) through a turn or accelerate.3) Camber also acts as a shock absorber giving the rider an exceptionally smooth ride.KOTA Design and Styling KOTA Longboards’ Premium Line currently fields four unique 44”shapes, each named after an iconic airplane. The four Premium designs are the SPAD XIII,Nieuport 17, Handley Page and Sopwith Pup. KOTA’s new Macchi line is designated by length(40”) as the Macchi M.40.All of KOTA stock boards are 7-ply Hard Rock Maple pressed in the same mold (i.e., they all havethe same concave/camber combination), yet each is designed to have specific performanceattributes. In the Premium Line, nose shape is a primary factor in the turning capability of thedeck. The width of the wood at the back truck determines how flexible the deck will be. TheMacchi has a shorter wheelbase so turns more aggressively.Camber is the engineered curvature of yourKOTA longboard. It’s the mechanism that allowsyou to control your ride!KOTA Longboards Confidential And Proprietary InformationThe Concave surface on top of yourKOTA longboard gives you addedturning performance while you carve!PAGE 10
Board shapes in the Premium Line have recommended rider weight limits (190 lbs for the SPAD,230 lbs for the Nieuport, and 250 lbs for the Handley and Sopwith). For a small upcharge, KOTAwill press an 8-ply that will accommodate weights over 250 for all board shapes. While still a smallpercentage of sales, we’ve seen an increase in 8-ply orders over the past 18 months.What differentiates KOTA in the longboard market is a combination of:a) KOTAgrip Our proprietary KOTAgrip finish eliminates the needfor grip tape. KOTAgrip allows us to move the primary art surfaceto the top of the board - a characteristic is completely unique toKOTA in the skateboard market.b) HYPERBOLIC SADDLE Our cambered construction allows therider increased control of their speed, direction and ride, afeature that appeals to a broader, older demographic;c) VALUE & QUALITY A price point that is competitive within thelongboard marketplace (please see Appendix A for a marketpricing analysis) and even more so in the active lifestyle specialtygear market where value and quality are the primary purchasemotives.d) KOTA BRAND The KOTA brand and company culture attracts the mainstream action sportsparticipant, inspiring them to adopt longboarding as part of their active lifestyle.KOTA Longboards Confidential And Proprietary InformationPAGE 11
KOTA Spitfire Mk V ElectriceBoard Market: The modern motorized (electric) longboard hit the mainstream in 2012 withZBoard’s Kickstarter campaign which oversubscribed to the tune of 1 million. Today, Boosted,Evolve and Inboard are among the top selling brands.Most companies fielding electric boards are essentially battery technology companies. Their focusis on developing and improving the powerplant (battery) and drive train (motors and disc or beltdrives). They’ve refined skateboard propulsion but fall short of offering a comprehensive, highperformance ride. In essence, they have the Ferrari engine but lack the suspension, chassis andbody that make a Ferrari a Ferrari.KOTA Market Opportunity: Performance specifications for the top selling brands are beginningto plateau and merge, leaving less and less differentiation between products. In the near futurethere will be virtually no difference in powerplant performance between top tier eBoards. When thishappens, we believe the market will move toward board performance, quality, style and brand,playing directly into KOTA’s market strengths.The primary performancespecifications for eBoards aredistance (i.e., battery capacity),re-charge time and top speed.3The KOTA Spitfire Mk V has anempirically tested range of 15-17miles with a top speed between22 and 25 mph. 95% charge willoccur in less than 2 hours with fullcharge after 4 hours.KOTA has the ability to source best-in-class components but combine them with a superiorperformance board while giving the consumer a choice of board shapes and designs. No othereBoard company can do this today. In addition, KOTA can offer the Spitfire Mk V at a materiallylower price point than Boosted, Evolve or Inboard.3 We’re less concerned with speed as current component systems are already achieving speeds that are becoming a safety issue.KOTA Longboards Confidential And Proprietary InformationPAGE 12
Demographic AnalysisMen: Men’s purchase motives seem to be dominated by quality, style and performance.European men tend to push technology higher up their purchase matrix than American men.Feedback from distributors indicates a hunger along the Pacific Rim for any U.S. manufacturedspecialty product.To date, men have been primarily attracted to the Nieuport 17. KOTA design styles featuringaviation, surf and race car themes are popular with men. Our U.S. Flag, Flying Tigers and DeweyWeber designs are currently most popular with men.Women: Women have a more complex and sophisticated purchase decision matrix than men.KOTA offers both a look and feel that increasingly appeal to women.Traditional longboard manufacturers have overwhelmingly marketed to teenage males. Womenhave generally been excluded from longboarding as an active lifestyle activity. We consistentlyhear from women that they feel alienated by the culture and atmosphere of the local skate shop,and the styles promoted by our competitors are unappealing. These are the primary factors thatkeep women from adopting longboarding.Women tell us that KOTA offers them a comfortable and appealing entry into longboarding. Theyfeel ‘welcome and included’ in the KOTA culture. Approximately 40% of KOTA sales are to women.At KOTA, we actively market to and design product that we believe will appeal to women. We’vefound that women will be attracted to the aesthetic of KOTA longboards. Drawn in by our styling,women see KOTA content (still and video) of women just like themselves riding safely, in acommunity of like-minded women. Relating to the women in this content, they begin to imaginethemselves longboarding. This leads them to exploring and understanding the KOTA brand.Appeal for the brand leads to purchase and adopting longboarding as part of their active lifestyle.KOTA’s demographic overlapsthe Active Lifestyle market,spanning several decades in agefrom the mid-20s to 60s.The heart of our demographic isage 35-55, 40% women.KOTA clients select board shapebased upon shape aesthetic,performance & rider weight.Our sales reflect the depicteddistribution of board shapes.KOTA Longboards Confidential And Proprietary InformationPAGE 13
Innovation At the appropriate time and with available capital, we intend to develop our own KOTAcomponents, vertically integrating along our hard goods lines. KOTA Simulator (patent pending): The KOTA Simulator is a unique and valuable static trainerwhich recreates the turning motion and flex of the longboard without rolling. Use of the KOTASimulator has proven to be influential in encouraging people of all ages who may be skepticalabout getting on a longboard to become enthusiastic about riding.On several occasions we’ve helped people(particularly women) who initiallyscoffed at the idea of gettingon a skateboard learn to rideand even purchase a KOTAlongboard after spendingtime on the KOTA Simulator.The KOTA Simulator enablesnewcomers to the sport tofeel our KOTAgrip finish, andlearn foot position, weightand balance, and control of the board without ever rolling an inch.We sell the KOTA Simulator to retailers and Co-Brand clients as an interactive point-ofpurchase tool. KOTA Clear Deck: KOTA has developed and tested a technology that is unique in thelongboard industry. Borrowing from ski manufacturing technology, we have inset metal screwreceivers into the bottom of the board, eliminating the need to drill holes through the deckto hold trucks in place.We call this innovationClear Deck. Clear Deckenhances the stability ofthe trucks and preventscracks from formingaround truck holes,amplifying the aestheticof our longboards. KOTAClear Deck and KOTAgripare an exclusivecombination found onlyon KOTA longboards. Truck System: KOTA has a conceptual design for a truck binding system employingtechnology currently used in road and mountain bike pedal/shoe bindings. This bindingsystem allows for easy exchange of trucks from one deck to another or switching from utilitytrucks to high performance trucks with ease. The binding system will also feature an integratedanti-theft system, powered RFID technology and adjustable torsion limiter to eliminate wheelbite.KOTA Longboards Confidential And Proprietary InformationPAGE 14
Executive TeamOrganizational Chart:Mike Maloney (Founder, President/CEO): Mike is a former Navy F-14pilot and graduate of the U.S. Navy Fighter Weapons School (TOPGUN).He has career-long experience in mission critical leadership, planningand execution. Mike and Nikki founded KOTA Longboards in May 2012following several months of market analysis and preparation.Mike is the former President/CEO of Novinda Corp., a Denver-based cleancoal technology company spun out from CH2M HILL. Previously, Mikeestablished and managed CH2M HILL’s technology commercializationand investment program where he led many diverse technology efforts,building product and process technologies into functioning businesses.Mike’s expertise bridges both early stage product commercialization and growth opportunitiesfor product adoption in new and emerging markets. He is thoroughly experienced in developingrevenue models for emerging products and structuring investment partnerships. Mike holds a BSMechanical Engineering from the University of Colorado and a MS Finance from the Universityof Denver. He is an avid downhill skier, roadbiker, woodworker and family man, riding KOTAlongboards daily with his kids.Nikki Maloney (Founder, VP Ops, Office Manager): Nikki is aveteran of the Denver Mayor’s Office of Economic Developmentand International Trade (MOED&IT) where she was an economicdevelopment specialist focusing on startups, the high techsector, and development in Downtown Denver, Cherry Creek,Lowry and the Denver Tech Center.Prior to MOED&IT, Nikki worked directly for the President & CEOof CH2M HILL in public affairs. She established a statewide tradeorganization for the engineering community, worked with theClinton White House on environmental technology conferencesand did PR, marketing and business development for the CEO.Nikki has also been active in her community spearheading many change efforts within DenverPublic Schools. She also established and served on the boards of Flight for Life, the StEPPFoundation, Safe Routes to School, Collaborative School Committees, etc. Nikki holds a BA inPublic Policy and History from the University of Denver.KOTA Longboards Confidential And Proprietary InformationPAGE 15
Wick Hardenbergh (Production Manager): Wick attended theOhio State University, majoring in World Economy and Businessin the International Studies program. Before joining the KOTAteam, he manufactured components for GE turbines at IndyHoneycomb in Northern Kentucky.Wick’s been an avid longboarder for twelve years and strivesto integrate his passion into his work to further the growth of thesport.Sean McGrane (Marketing Director): Sean learned and practicedfoundational marketing/advertising skills as a member of the U.S.Army’s Civil Affairs and Psychological Operations Command.He further honed these tools in various tactical and strategicleadership positions in the civilian world across a variety ofverticals including retail, construction, health care and non-profit.Sean has assisted with manufacturing and marketing initiatives atKOTA and helped create KOTA’s 501(c)3, Carve It For Life!.Rick Rusch (Apparel, Accessories & Merchandising Advisor):Rick is a career-long retail merchant and marketer. He hasheld senior executive positions with Lands’ End and GanderMountain. In addition he has extensive retail experience withoutdoor specialty retailers REI and Eddie Bauer.Rick runs his own consulting firm, The Brand Guides LLC, abranding, marketing and sales consulting organization. Rickwas responsible for the initial build-out of the KOTA website anddeveloping key relationships with vendors and distributors. Hecurrently advises KOTA on merchandising strategy awaiting anypotential move by KOTA into the apparel market.KO
Industry Overview 5-6. Longboards Past to Present 5 Evolution of the Longboard 5 Traditional Market 6 Mainstream Market 6. Brand Overview & Strategy. 8-9. KOTA Logo 8 Brand Strategy 9. KOTA Product Differentiation 10-13. KOTA Longboard Engineering 10 KOTA Design & Styling 10 KOTA Spitfire Mk V Electric 12 Demographic Analysis 13 Innovation 14 .
rate) adalah jumlah penduduk migran per 1000 penduduk, yanng artinya lebih terbandingkan antar kabupaten/kota. Jika dilihat dari angka migrasi maka 5 kabupaten/kota dengan angka migrasi tertinggi adalah Kota Malang (73), Kota Blitar (72), Kota Madiun (77), Kota Mojokerto (76), dan Kabupaten Sidoarjo (15) seperti terlihat pada Gambar 2.
Misalkan terdapat table A dan B, maka hasil inner join dapat diperlihatkan sebagai bidang terasir dalam diagram Venn seperti Gambar 1. Gambar 1. Inner Join b. Outer Join Outer join dibagi ke dalam tiga jenis, yaitu left outer join, right outer join dan full outer join. Left Outer Join Left outer join atau left join mengembalikan semua nilai .
13. Peraturan Daerah Kota Madiun Nomor 02 Tahun 2008 tentang Urusan Pemerintahan yang Menjadi Kewenangan Pemerintahan Kota Madiun; 14. Daerah Kota Madiun Nomor 04 Tahun 2008 tentang Organisasi dan Tata Kerja Dinas Daerah sebagaimana telah diubah dengan Peraturan Daerah Kota Madiun Nomor 02 Tahun 2010; 15.
penyusunannya mengacu pada Rencana Pembangunan Jangka Panjang (RPJP) Provinsi Riau Tahun 2005-2025, RPJP Kota Pekanbaru akan menjadi pedoman bagi penyusunan Rencana Pembangunan Jangka Menengah (RPJM) Kota Pekanbaru untuk priode 5 (lima) tahunan. Penyusunan RPJM Kota Pekanbaru berpodoman kepada RPJP Kota
operation is an outer join. Left Join A Left Outer Join takes all rows from the first table (on the left) and includes matching rows from the second table (on the right). To do a left outer join, go through the steps as before, but when you get to the stage where the default join is the inner join, right-click on the join and
this unit. You may obtain service by calling Minn Kota at 800) 227-6433; returning your motor to the Minn Kota Factory Service Center; sending or taking your motor to any Minn Kota authorized service center. A list of authorized service centers is available on our website, at minnkotamotors.com. Please include proof of
calling Minn Kota at (800) 227-6433; returning your Talon to the Minn Kota Factory Service Center; sending or taking your product to any Minn Kota authorized service center. A list of authorized service centers is available on our website, at minnkotamotors.com. Please include proof of purchase,
ALEX RIDER SERIES POINT BLANK GOING DOWN MICHAEL J. ROSCOE was a careful man. The car that drove him to work at quarter past seven each morning was a custom-made Mercedes with reinforced steel plates and bulletproof windows. His driver, a retired FBI agent, carried a Beretta subcompact automatic pistol and knew how to use it. There were just .
