GRAPHIC STANDARDS GUIDE - Media.specialolympics
GRAPHIC STANDARDSGUIDE
iSpecial Olympics Graphic Standards GuideINTRODUCTIONThe Special Olympics movement continues to expand around the world, reaching out to newathletes, families, volunteers, sponsors, donors, the media and the general public. As SpecialOlympics grows, it is critical that it projects a powerful, consistent organizational identity.Establishing and reinforcing that identity requires consistent application of the Special Olympicslogo and look in all communications materials. This guide provides the tools and resources to helpSpecial Olympics staff, volunteers and licensees worldwide raise the movement’s awareness andvisibility, increase athlete and volunteer participation and further the Special Olympics mission.The guide includes clear, comprehensive graphic standards, combined with basic document andpresentation templates (available on the enclosed CDs) to help ensure the highest level of quality inall communications vehicles across the movement, particularly in Programs that do not have staffwith publications experience.Adherence to these guidelines is the key to the success of Special Olympics visual identity strategy.If you have any questions or comments, contact the Media & Public Affairs Department at(202) 628-3630. Thank you for your help and cooperation. Special Olympics,Inc., 2002.All rights reserved.
iiSpecial Olympics Graphic Standards GuideTABLE OFCONTENTSIntroductionSection 1: The Special Olympics LogoSpecial Olympics General RulesLogo ConstructionHeadquarters, Regional, Program and Sub-Program LevelLanguages Other Than EnglishSpace Around the LogoIncorrect Logo FormattingColorSpecificationsProper Color UseReverseBackgroundScreen RelationshipsLogos Against a Screened BackgroundMinimum Size Limits and Specialized UsesColor PaletteSummary of RulesSection 2: Use of the Special Olympics LogoThe Official Special Olympics Credit LineGraphic Treatment UseLetterheadBusiness EnvelopesMailing EnvelopesBusiness CardsMailing LabelsMemoFaxLogo on Marketing Collateral8.5” x 11” Brochure#10 Size Brochure8.5” x 11” NewsletterTabloid NewsletterPocket FolderVisual PresentationsPowerPointMerchandiseSponsors Designation LogosLogo ConstructionLogo ProportionsColor UsageSection 3: Special Olympics InitiativesInitiative LogosGeneral InformationLaw Enforcement Torch Run Logo ConstructionColor Use and SpecificationsStationeryMerchandisei1.1 - .172.183.13.23.33.43.5 Special Olympics,Inc., 2002.All rights reserved.
iiiSpecial Olympics Graphic Standards GuideTABLE OFCONTENTSSO Get Into It Logo ConstructionHealthy Athletes Logo ConstructionSection 4: Reproduction ResourcesPrinciples of Color MatchingColor SwatchesCoated PaperUncoated PaperFont FamiliesTypesetting/Desktop PublishingTypography GuidelinesCamera-Ready ArtSpecial Olympics LogoSpecial Olympics Region/Program LogoLaw Enforcement Torch Run SO Go Get It Healthy Athletes Healthy Athletes - FUNfitnessHealthy Athletes - Healthy HearingHealthy Athletes - Health PromotionHealthy Athletes - Opening Eyes Healthy Athletes - Special Smiles 3.63.7 - 44.15Section 5: Electronic Art Special Olympics,Inc., 2002.All rights reserved.
The Special Olympics logo is the key element in the movement’s graphic identity. Used correctlyand consistently, the logo plays an important part in projecting the image of Special Olympics as astrong, united organization at the local, state/provincial, national and international levels.The impact the logo makes depends heavily on the quality and consistency of its reproduction. Thissection explains the construction of the Special Olympics logos at all levels of the movement, andprovides detailed specifications to help ensure quality reproduction.Important Note: In 1988, the International Olympic Committee (IOC) officially recognized SpecialOlympics and agreed to cooperate with Special Olympics as a representative of the interests ofathletes with mental retardation. Under the terms of its recognition agreement, Special Olympics isauthorized by the IOC to use the word “Olympics” worldwide, but only after the word “Special.”However, Special Olympics and Special Olympics Programs may not use the Olympic Rings (thefive interconnected circles that form the official IOC logo) or the word “Olympian” in any way.Special Olympics General RulesLogo ConstructionHeadquarters, Regional, Program and Sub-Program LevelLanguages Other Than EnglishSpace Around the LogoIncorrect Logo FormattingColorSpecificationsProper Color UseReverseBackgroundScreen RelationshipsLogos Against a Screened BackgroundMinimum Size Limits and Specialized UsesColor PaletteSummary of Rules1.1 - n 1: The Special Olympics LogoSECTION 1: THE SPECIAL OLYMPICS LOGO
1.1Section 1: The Special Olympics LogoSPECIAL OLYMPICSGENERAL RULESThe Special Olympics Official General Rules provide consolidated guidance to all accredited SpecialOlympics Programs. For your convenience, the sections of the General Rules that address use ofthe Special Olympics logo and other marks are provided below.Section 4.07. Use of Special Olympics Name and Other SO Marks.Each Accredited Program shall comply with the requirements of these General Rules and the otherUniform Standards in its use of the name “Special Olympics” as part of its own Program name, andin its use of the SO Logo and any other SO Marks which SOI licenses that Accredited Program touse. Accredited Programs shall also comply with the limitations imposed by these General Rulesand the other Uniform Standards when authorizing third parties to use any SO Marks in connectionwith activities undertaken for the support or benefit of that Accredited Program. Without limitingthe intended generality of the preceding sentences, Accredited Programs must comply with thefollowing requirements concerning the name “Special Olympics,” the SO Logo, and any otherSO Marks which SOI licenses an Accredited Program to use:(a) Compliance with Graphics Standards Guide. Accredited Programs shall comply with thespecifications in the Graphics Standards Guide concerning the authorized methods for using,printing, displaying and reproducing the name “Special Olympics” as part of the Program’s name,the SO Logo, and various other SO Marks.(b) Use of the SO Logo. Each Accredited Program shall have the right to use the SO Logo onlywhen the SO Logo is used or displayed in conjunction with, or juxtaposed with, the name of theAccredited Program. The SO Logo is displayed “in conjunction with” or is “juxtaposed with” theAccredited Program’s name when the SO Logo is used immediately above or next to the Program’sname, in the manner depicted in and required by the Graphics Standards Guide. No AccreditedProgram shall have any right to use or display the SO Logo standing alone, without the requiredjuxtaposition with the name of the Accredited Program, nor may any Accredited Program authorizeany Sub-Program or other third party to make any such “stand-alone” use of the SO Logo.Accredited Programs shall use the SO Logo in conjunction with their respective Program names,and use all other SO Marks which SOI licenses Accredited Programs to use from time to time, onlyin accordance with the Graphics Standards Guide, these General Rules, and the other UniformStandards. No logo, trademark, service mark, design, insignia, seal or symbol other than theSO Logo may be used by an Accredited Program without SOI’s prior written consent.(c) Acknowledgment of SOI’s Trademark Registrations. Accredited Programs must identify theSO Logo and any other SO Mark which has been registered or otherwise recorded by SOI with theappropriate trademark authorities as the registered trademark or service mark of SOI, by alwaysdisplaying that SO Mark in conjunction with the registered trademark symbol ( ) in the mannerrequired by the Graphics Standards Guide, if that SO Mark is a registered trademark of SOI.Alternatively, if the SO Mark in question is a common law or other unregistered trademark orcommon law service mark of SOI, as indicated by SOI in the Graphics Standards Guide or throughother written notice to Accredited Programs, then Accredited Programs shall always display that SOMark in conjunction with the common law trademark notice ( ) or, if applicable, the common lawservice mark notice (SM), in the manner required by the Graphics Standards Guide or SOI’s otherwritten notice to Accredited Programs concerning the authorized use and display of that SO Mark.(d) Approval Requirements. Accredited Programs must approve, in advance and in writing, theform, content and appearance of all designs, uses, displays and reproductions of the SpecialOlympics name, the SO Logo, or any other SO Mark which is to be used by its Sub-Programsor by any other third party under authorization from the Accredited Program. All such uses orreproductions by Sub-Programs or by third parties shall comply with the Graphics StandardsGuide and the other Uniform Standards. Special Olympics,Inc., 2002.All rights reserved.
1.2Section 1: The Special Olympics LogoSPECIAL OLYMPICSGENERAL RULES(e) Required Use of SO Logo. Each Accredited Program shall use the SO Logo in conjunction withthe name of the Accredited Program on all official Accredited Program materials, including, withoutlimitation, on its stationery, business cards, news release letterhead, Games programs, yearbooks,flags and banners, athletes’ number tags, athletes’ uniforms, posters, brochures, and allinformational and promotional material distributed to participants in Special Olympics, to sponsors,or to the general public.(f) Use of Official Credit Line. The official credit line to be used by all AccreditedPrograms (the “Official Credit Line”) consists of the phrases:Created by the Joseph P. Kennedy, Jr. Foundation.Authorized and Accredited by [Affiliated with] Special Olympics, Inc. for the Benefit ofPersons with Mental Retardation [Mental Handicap]The Official Credit Line shall be displayed prominently on all stationery, brochures, annual reports,news releases, and other printed materials, and in films, slides, video presentations and Web sites,which are produced or distributed by Accredited Programs. When feasible, the Official Credit Lineshould also be included in television credits displayed in connection with any programming whichis filmed and broadcast by a local station within an Accredited Program’s jurisdiction. Thespecifications for reproducing the Official Credit Line are set forth in the Graphics Standards Guide.Accredited Programs outside the United States may, when using the Official Credit Line, substitutethe words “mental handicap” for the phrase “mental retardation” if that substitution is permitted bySection 10.01.(g) Compliance with Other Policies. All uses of SO Marks by an Accredited Program shall complywith all other requirements of these General Rules and the other Uniform Standards, including, butnot limited to, the policies set forth in Sections 4.08 and 4.09 concerning, respectively, the displayof commercial messages at Games, and the prohibited association of SO Marks or SpecialOlympics Programs with alcoholic beverages or tobacco products.Section 8.04. Fund-Raising Responsibilities.(d) Licensing Use of SO Marks. An Accredited Program may grant licenses or authority within itsjurisdiction to its corporate sponsors, or to other third parties involved in fund-raising projects forthe benefit of that Accredited Program, to use the Accredited Program’s full program name,including geographic designation, such as “Special Olympics South Africa,” or “Special OlympicsMaine,” either standing alone or juxtaposed with the SO Logo in the manner required by theGraphics Standards Guide. All such licenses shall comply with all requirements of these GeneralRules and the other Uniform Standards. No Accredited Program may grant any license or authorityto any third party to use the name “Special Olympics,” SOI’s name, the SO Logo when not used injuxtaposition with the name of the Accredited Program, or any other SO Mark.Section 8.07. SOI’s Contract Policies.(a) Approval of Third Party Use of SO Marks(b) The Accredited Program shall have, and must actually exercise in each instance, a right ofadvance written approval of all materials (such as promotional literature or merchandise) to bedeveloped or distributed by any third party which will bear the name of the Accredited Program, theSO Logo (which may be used only in juxtaposition with the name of the Accredited Program), orany other SO Mark which SOI has licensed that Accredited Program to use. Through such approvalprocess, the Accredited Program shall ensure that such third party fully complies with all SOIownership rights to the SO Marks, with the Graphics Standards Guide, and with other applicableprovisions of the Uniform Standards. Special Olympics,Inc., 2002.All rights reserved.
1.3Section 1: The Special Olympics LogoLOGOCONSTRUCTIONThe Special Olympics logo is composed of the official seal and the logotype, as shown below. Theseal and logotype should always be used together, without altering their relative size and position.The only exceptions to this rule are that the Special Olympics seal may be used as a decorativewatermark design, provided that a complete logo also appears in the same publication ordocument; and the seal may be used without the logo on Special Olympics medals (see page 1.10,Authorized Usage, Minimum Size Limits and Specialized Uses, for more information).Headquarters, Regional,Program andSub-Program LevelsThe Special Olympics logo should always include the registered trademark symbol ( ). The symbolmust appear in a legible size and in its proper position as shown below.LogotypeSealTeal: PMS 327Red: PMS 485Font: Serpentine Bold ObliqueSpecial Olympics region, Program and Sub-Program logos should incorporate the name of theregion, Program or Sub-Program below the logotype, as shown below. Special Olympics, Inc., isthe only organization that is authorized to use or license others to use the Special Olympics logoeither by itself or with a region name (the regions are part of Special Olympics, Inc.).Region, Program orSub-ProgramTeal: PMS 327Font:Accredited Programs and Sub-Programs are authorized to use the logo with their Program orSub-Program name.Camera-Ready Art and Electronic FilesThe Special Olympics logos that appear in this section are designed elements and may not bealtered in any way. When reproducing the logos, it is essential that you use only the suppliedauthorized camera-ready art or electronic files. Do not use third-generation art of any kind toreproduce the logo.Camera-ready art is located in Section 4: Reproduction Resources. In addition, electronic files forthese logos can be found on the CDs in Section 5: Electronic Art.Official Special Olympics LogoTimes New Roman Bold ItalicNotesIn subsequent sections of thisguide, all examples use theregion/Program logoconstruction. To customizefor Sub-Programs, add theSub-Program name as shownin the example on this page.Templates for all logos shownare provided on the CDs inSection 5: Electronic Art.Official Region LogoFor use by Special Olympics headquarters andregional offices onlySEALSEALLOGOTYPELOGOTYPERegion NameREGION NAMEOfficial Program LogoOfficial Sub-Program LogoSEALSEALLOGOTYPELOGOTYPEPROGRAM NAMEProgram NamePROGRAM NAMESUB-PROGRAM NAMEProgram NameSub-Program Name Special Olympics,Inc., 2002.All rights reserved.
1.4Section 1: The Special Olympics LogoLOGOCONSTRUCTIONTo help create a readily identifiable visual identity for Special Olympics worldwide, the preferredoption is for all regions and Programs to use the logo with the logotype (“Special Olympics”) inEnglish. However, regions and Programs in non-English speaking countries may at their discretiontranslate the logotype and region or Program name into the local language.Languages Other ThanEnglishTo maintain the integrity of the logo, all translated versions should use approved fonts. In countriesthat use the Latin alphabet, Serpentine must be used for the logotype (“Special Olympics”) andTimes New Roman Bold Italic for the region, Program or Sub-Program name. See page 1.1, LogoConstruction, Headquarters, Regional, Program and Sub-Program Levels, for guidelines forconstructing a Sub-Program logo.To produce translated Special Olympics logos in countries that use non-Latin alphabets, refer to thelist of approved fonts on page 4.5, Font Families, Non-Latin Alphabet Languages.Example of translatedregion nameAmérica LatinaExample of completelytranslated logoChileExample of Program namein non-Latin alphabet Special Olympics,Inc., 2002.All rights reserved.
1.5Section 1: The Special Olympics LogoLOGOCONSTRUCTIONTo preserve its legibility and visual integrity, the Special Olympics logo should always be surroundedby sufficient space. The minimum space around the logo is called the “clear space.” “X” representsthe minimum clear space around the logo. “X” is equivalent to the height of the uppercase “S” inSpecial Olympics. Do not allow other imagery to encroach upon the logo’s clear area.Space Around the LogoLogotypeAs a general principle, as much space as possible should be given to the logo. This will ensure thatthe visual identity is clear and strong.“S” is the standard height,The rules regarding clear space also apply to any background. If the logo is reproduced on aphotograph, place it in a clear area of the photo, such as a sky or background, to ensure legibility ofthe logo. See page 1.8, Color, Background, for more information.Sealequivalent to “x”4 1/2 xRegion/Program NamexLogo proportionsClear Space Areaxxxxx4 1/2 x2/3 xxx2/3 xRegion/Program NamexxxxxxxxxxRegion/Program Namexxxx Special Olympics,Inc., 2002.All rights reserved.
1.6Section 1: The Special Olympics LogoLOGOCONSTRUCTIONIncorrect LogoFormattingDo not display the seal without the logotypeDo not display the logotype without theofficial sealDo not change the size relationship betweenthe official seal and the logotypeDo not alter the size relationship of thelogo typographyDo not replace the region/Program typographywith Serpentine Bold Oblique (“SpecialOlympics” font)Do not replace the logo typography with adifferent type styleDo not omit the logo registration markDo not replace the official seal with anyother symbolDo not add graphic elements to the official logo Special Olympics,Inc., 2002.All rights reserved.
1.7Section 1: The Special Olympics LogoCOLORThe Pantone Matching System (PMS) is an internationally used method of matching and specifyingcolor. Therefore, PMS specifications are used throughout this guide. PMS colors can be simulatedin four-color process (CMYK) printing; the percentages of cyan, magenta, yellow and blacknecessary to approximate the red (PMS 485) and teal (PMS 327) of the Special Olympics logo areshown at right.SpecificationsComputer monitors display images using a different color system (RGB) and Web site design uses thehexadecimal system. The color values for PMS 485 and PMS 327 in both systems are shown at right.PMS 485RedSpot Color (PMS)Process Color (CMYK)0% Process Cyan (C)97% Process Magenta (M)100% Process Yellow (Y)0% Process Black (K)PMS 485PMS 327Web Safe Color (Hexadecimal)Hex # D42E12Screen Color (RGB)212 - Red (R)TEAL46 - Green (G)18 - Blue (B)TealSpot Color (PMS)REDRegion or Program NamePMS 327Process Color (CMYK)TEAL100% Process Cyan (C)0% Process Magenta (M)44% Process Yellow (Y)Spot Color (PMS) UsageThe preferred method for reproducing the Special Olympics logo is in two spot (PMS) colors.17% Process Black (K)Web Safe Color (Hexadecimal)Process (CMYK) UsageIn cases where it is not possible to use spot colors, the logo may be reproduced usingprocess colors.Hex # 00877DScreen Color (RGB)0 - Red (R)Web-Safe Color (Hexadecimal) UsageColor specification for use on the World Wide Web.135 - Green (G)125 - Blue (B)Screen Color (RGB) UsageFor visual presentations on computer screen, such as PowerPoint.Do not switch official logo colorsRegion or Program Name Special Olympics,Inc., 2002.All rights reserved.
1.8Section 1: The Special Olympics LogoCOLORProper color use is a critical factor in correctly reproducing a logo. Consistent use of official SpecialOlympics colors will help guarantee high degrees of awareness and instant recall. The officialSpecial Olympics colors are red (PMS 485) and teal (PMS 327).Proper Color UseReproduce the official logo in the preferred two-color format whenever possible.RedSpot Color (PMS)PMS 485Two-Color Logo (Preferred)Process Color (CMYK)“Special Olympics” is red (PMS485). The seal and Programdesignation are teal (PMS 327).0% Process Cyan (C)97% Process Magenta (M)Region or Program Name100% Process Yellow (Y)0% Process Black (K)One-Color Logo (Acceptable)Web Safe Color (Hexadecimal)Hex # D42E12The entire logo is reproduced inteal (PMS 327).Screen Color (RGB)212 - Red (R)46 - Green (G)Region or Program Name18 - Blue (B)TealSpot Color (PMS)The entire logo is reproducedin black.PMS 327Process Color (CMYK)Region or Program Name100% Process Cyan (C)0% Process Magenta (M)44% Process Yellow (Y)The entire logo is reproduced inred (PMS 485).17% Process Black (K)Web Safe Color (Hexadecimal)Hex # 00877DRegion or Program NameScreen Color (RGB)0 - Red (R)Do not alter color usage withinthe logo.135 - Green (G)125 - Blue (B)Region or Program NameDo not substitute either color inthe two-color logo.Region or Program Name Special Olympics,Inc., 2002.All rights reserved.
1.9Section 1: The Special Olympics LogoCOLORLogo artwork is balanced to function in either positive form (dark graphics on light background) orreverse form (light graphics on a dark background).ReverseReverse logos can appear against a solid background of any color as illustrated below, and can alsoappear against dark value, low-contrast backgrounds.Reverse LogoThe entire logo is white againstany appropriate contrastingcolor.Region or Program NameBackground optionThe reverse logo may appearagainst dark value, low-contrastimagery.Region or Program NameDo not allow inadequate colorcontrast between the reverselogo and its background.Region or Program Name Special Olympics,Inc., 2002.All rights reserved.
1.10Section 1: The Special Olympics LogoCOLORThe logo can be used against background imagery, such as photographs. For positive (two- andone-color) logos, position the logo against a light-value, low-contrast area of the image. For reverselogos, position the logo against a dark-value area of the image. Be sure that high-contrastbackground imagery does not make the logo difficult to read.Two-Color Logo on Light Value Areaof ImageOne-Color Logo on Low-Contrast Areaof ImageReverse Logo on Dark Value Area of ImageOne-Color Logo on Ghosted ProcessColor ImageUnacceptable:Two-Color Logo on High-Contrast Areaof ImageUnacceptable:One-Color, Dark Logo on Dark Value Areaof ImageBackground Special Olympics,Inc., 2002.All rights reserved.
1.11Section 1: The Special Olympics LogoSCREENRELATIONSHIPSThe value scale on this page illustrates positive and reverse logos applied to various percentagesof black. Positive logos can appear against a screened background from 0 percent to 35 percent ofblack. Avoid using positive logos on backgrounds darker than a 35 percent value of black orreverse logos on backgrounds that are lighter than a 60 percent value of black.0%Region or Program Name20%Region or Program NameLogos Against aScreened Background35%Region or Program NameReverse logos can appear against a screened background from 60 percent to 100 percent of black.60%Region or Program Name80%Region or Program Name100%Region or Program NameTo avoid problems with legibility, do not use positive or reverse logos against screenedbackgrounds from 36 percent to 59 percent of black.Region or Program NameRegion or Program NameRegion or Program Name Special Olympics,Inc., 2002.All rights reserved.
1.12Section 1: The Special Olympics LogoAUTHORIZED USEMinimum SizeMinimum size limits are another way in which clear visibility and legibility is maintained.The example below illustrates the minimum size at which the Special Olympics logo shouldbe reproduced.3/8" (0.95 cm)Minimum Size Limitsand Specialized UsesRegion/Program NameSpecialized FormatsIn cases where the preferred Special Olympics logo construction cannot be used, the following twoformats, horizontal and stacked, may be used.HorizontalStackedRegion/Program NameRegion/ProgramNLogo as a WatermarkThe Special Olympics seal may be used as a decorative watermark design, provided that a logo inits entirety also appears prominently in the same document.Region or Program NameRegion or Program NameLogo on MedalsThe Special Olympics seal may be used without the logotype on competition medals. However, it ispreferable to use the logo in its entirety. Special Olympics,Inc., 2002.All rights reserved.
1.13Section 1: The Special Olympics LogoCOLOR PALETTEColor choice is an important part of the Special Olympics visual identity. By using a consistentpalette of colors that complements the Special Olympics logo colors PMS 485 (red) and PMS 327(teal), you create a cohesive, attractive “family” of publications. Keep in mind that the color palettepresented below is designed not to restrict your color choices, but to guide them. Use a Pantone color guide to explore color options based on the Special Olympics color palette.Spot Color (PMS): PMS 327Process Color (CMYK): C 100%, M 0%, Y 44%, K 17%Screen Color (RGB): R-0, G-135, B-125Web Safe Color (Hexadecimal): Hex # 00877DSpot Color (PMS): PMS 485Process Color (CMYK): C 0%, M 97%, Y 100%, K 0%Screen Color (RGB): R-212, G-46, B-18Web Safe Color (Hexadecimal): Hex # D42E12Spot Color (PMS): PMS 286Process Color (CMYK): C 100%, M 66%, Y 0%, K 2%Screen Color (RGB): R-0, G-51, B-171Web Safe Color (Hexadecimal): Hex #0033ABSpot Color (PMS): PMS 116Process Color (CMYK): C 0%, M 16%, Y 100%, K 0%Screen Color (RGB): R-247, G-209, B-23Web Safe Color (Hexadecimal): Hex # F7D117Spot Color (PMS): PMS 3015Process Color (CMYK):C 100%, M 30%, Y 0%, K 20%Screen Color (RGB): R-0, G-102, B-158Web Safe Color (Hexadecimal): Hex # 00669ESpot Color (PMS): PMS 2597Process Color (CMYK):C 85%, M 100%, Y 0%, K 0%Screen Color (RGB): R-102, G-0, B-135Web Safe Color (Hexadecimal): Hex # 660087Spot Color (PMS): PMS 7502Process Color (CMYK):C 0%, M 8%, Y 35%, K 10%Screen Color (RGB): R-214, G-191, B-145Web Safe Color (Hexadecimal): Hex # D6BF91Spot Color (PMS): PMS 424Process Color (CMYK): C 0%, M 0%, Y 0%, K 61%Screen Color (RGB): R-122, G-122, B-120Web Safe Color (Hexadecimal): Hex # 7A7A78 Special Olympics,Inc., 2002.All rights reserved.
1.14Section 1: The Special Olympics LogoSUMMARY OFRULESThe following list summarizes the principal rules concerning use of the Special Olympicslogo. See the specific sections referenced for more information. The two elements that make up the logo—the seal and the logotype—must be usedtogether, without altering their relative size and position.Page 1.3, Logo Construction, Headquarters, Regional, Program and Sub-Program Levels. The logo must always include the registered trademark symbol— .Page 1.3, Logo Construction, Headquarters, Regional, Program and Sub-Program Levels. Special Olympics region and Program logos must incorporate the name of the region or programbelow the logotype. The use of the logo without a region or Program name is reserved for SpecialOlympics, Inc.Page 1.3, Logo Construction, Headquarters, Regional, Program and Sub-Program Levels. Translated (non-English) versions of the logo must be developed using approved fonts.Page 1.3, Logo Construction, Headquarters, Regional, Program and Sub-Program Levels. The official Special Olympics colors are PMS 485 (red) and PMS 327 (teal). In the two-colorversion of the logo, the seal and region or Program name should be reproduced in PMS 327 andthe logotype in PMS 485.Page 1.8, Color, Proper Color Use. Reverse logos may appear against an appropriate contrasting solid color and dark value,low-contrast imagery.Page 1.9, Color, Reverse. Avoid using positive logos on backgrounds darker than a 35 percent value of black or reverselogos on backgrounds that are lighter than a 60 percent value of black.Page 1.11, Screen Relationships, Logos Against a Screened Background. To maintain legibility, the logo should never be reduced beyond its minimum size (seal is 3/8inch wide).Page 1.12, Authorized Use, Minimum Size Limits and Specialized Uses. To preserve its legibility and visual integrity, the Special Olympics logo should always besurrounded by sufficient clear space.Page 1.5, Logo Construction, Space Around the Logo. Special Olympics,Inc., 2002.All rights reserved.
SECTION 2: USE OF THE SPECIAL OLYMPICS LOGOThe Special Olympics logo is the cornerstone of the movement’s visual identity. Using it correctlyprovides visual continuity across the global movement, helping create public awareness andrecognition. This section provides clear guidelines for incorporating the Special Olympics logo intoa variety of media, including stationery, marketing materials and merchandise. It also shows how touse the logo in conjunction with sponsor organizations’ logos.Where appropriate, design specifications are provided in both U.S. and ISO paper sizes. Templatesfor all items are provided on the CDs in Section 5: Electronic 42.152.162.172.18Section 2: Use of the Special Olympics LogoThe Official Special Olympics Credit LineGraphic Treatment UseLetterheadBusiness EnvelopesMailing EnvelopesBusiness CardsMailing LabelsMemoFaxLogo on Marketing Collateral8.5" x 11" Brochure#10 Size Brochure8.5" x 11" NewsletterTabloid NewsletterPocket FolderVisual PresentationsPowerPointMerchandiseSponsors Des
Special Olympics Graphic Standards Guide The Special Olympics movement continues to expand around the world, reaching out to new athletes, families, volunteers, sponsors, donors, the media and the general public. As Special Olympics grows, it is critical that it projects a powerful, consistent organizational identity.
Graphic Organizer 8 Table: Pyramid 8 Graphic Organizer 9 Fishbone Diagram 9 Graphic Organizer 10 Horizontal Time Line 10 Graphic Organizer 11 Vertical Time Line 11 Graphic Organizer 12 Problem-Solution Chart 12 Graphic Organizer 13 Cause-Effect Chart 13 Graphic Organizer 14 Cause-Effect Chart 14
The graphic standards portion of the guide aims to give printed and digital materials an appearance that is easily and immediately recognizable as belonging to the College. The graphic standards apply explicitly to graphic elements. The style
4. Does graphic show a relationship to the story? 5. Does graphic show a sound design technique? 6. Does graphic show an awareness of news value? 7. Does graphic utilize effective use of images? 8. Does graphic utilize effective fonts? 9. Does the graphic reflect accuracy of information? 10. Is the graphic free of grammatical and style errors? 11.
FUNCTIONAL AREA 1 APPLIED GRAPHIC DESIGN COMPETENCY LEVEL UNIT 1 Graphic Design Workflow TLO 7 APPLY graphic design workflow P ELO 7.1 Identify steps of the graphic design workflow ELO 7.2 Ideate elements for graphic design products ELO 7.3 Produce a design brief ELO 7.4 Present a design brief Unit 1 Hours: 3 UNIT 2 Digital Drawing
The graphic mark was designed to work with the logo, but may also stand-alone. When the graphic mark is used as a stand-alone graphic, the full logo must also be used somewhere in the piece. When used as a stand-alone graphic, the primary graphic mark is the three-color version shown here. U
at the graphic novel rubric in order to know you know what your teacher expects from you. Before you begin creating your own graphic novel/ comic, have a look at some samples of graphic novels / comics. Step four: Create a first draft for your own graphic novel/ comic and gather or sketch images. Now that you had a look at other graphic novels and comics, you may already have formed an idea .
iii 1 Mass Media Literacy 1 2 Media Technology 16 3 Media Economics 39 4 Cybermedia 59 5 Legacy Media 75 6 News 98 7 Entertainment 119 8 Public Relations 136 9 Advertising 152 10 Mass Audiences 172 11 Mass Media Effects 190 12 Governance and Mass Media 209 13 Global Mass Media 227 14 Mass Media Law 245 15 Mass Media Ethi
ACCOUNTING 0452/21 Paper 2 May/June 2018 1 hour 45 minutes Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use an HB pencil for any diagrams or graphs. Do not use staples, paper clips, glue or correction fluid. DO .
