2014 Lodging, Hospitality, And Tourism Management

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Title 7: Education K-12Part 123: Hospitality and Tourism2014 Lodging, Hospitality, andTourism ManagementM i s s i s s i p p i De p a r t me n t o f Ed u c a t i o nProgram CIP: 52.0901 – Hospitality Administration/Management, GeneralDirect inquiries toInstructional Design SpecialistResearch and Curriculum UnitP.O. Drawer DXMississippi State, MS 39762662.325.2510Program CoordinatorOffice of Career and Technical EducationMississippi Department of EducationP.O. Box 771Jackson, MS 39205601.359.3461Published byOffice of Career and Technical EducationMississippi Department of EducationJackson, MS 39205Research and Curriculum UnitMississippi State UniversityMississippi State, MS 39762Betsey Smith, Curriculum ManagerScott Kolle, Project ManagerJolanda Harris, Educational TechnologistThe Research and Curriculum Unit (RCU), located in Starkville, MS, as part of Mississippi StateUniversity, was established to foster educational enhancements and innovations. In keeping withthe land grant mission of Mississippi State University, the RCU is dedicated to improving thequality of life for Mississippians. The RCU enhances the intellectual and professionaldevelopment of Mississippi students and educators while applying knowledge and educationalresearch to the lives of the people of the state. The RCU works within the contexts of curriculumdevelopment and revision, research, assessment, professional development, and industrialtraining.1

Table of ContentsAcknowledgments. 3Standards . 4Preface. 6Mississippi Teacher Professional Resources . 7Executive Summary . 8Course Outlines . 10Research Synopsis . 14Professional Organizations . 20Using this Document. 21Unit 1: Program Orientation . 22Unit 2: Introduction to Hospitality and Tourism Industry . 23Unit 3: Customer Service in the Hospitality and Tourism Industry . 26Unit 4: Organization of Lodging Property . 28Unit 5: Security in Lodging Operations . 32Unit 6: Food and Beverage Services . 34Unit 7: Banquet and Catering . 37Unit 8: Resort Operations . 39Unit 9: Hospitality Sales and Marketing. 40Unit 10: Computerized Front Office Procedures . 42Unit 11: Management and Human Resources within the Hospitality Industry . 44Unit 12: Safety and Risk Management . 47Unit 13: Accounting and Operational Finance . 50Unit 14: Travel and Tourism. 52Unit 15: Hospitality Sales and Marketing Management . 54Unit 16: Employability Skills . 56Unit 17: Special Projects . 57Student Competency Profile . 58Appendix A: References . 61Appendix B: Industry Standards . 64Appendix C: 21st Century Skills . 71Appendix D: Common Core Standards . 74Appendix E: National Educational Technology Standards for Students (NETS-S) . 1072

AcknowledgmentsThe Lodging, Hospitality, and Tourism Management curriculum was presented to theMississippi Board of Education on November 14-15, 2013. The following persons were servingon the state board at the time:Dr. Lynn House, Interim State Superintendent of EducationDr. O. Wayne Gann, ChairMr. Howell “Hal” N. Gage, Vice ChairMs. Kami BumgarnerMr. William Harold JonesDr. John R. KellyMr. Charles McClellandMr. Richard MorrisonMs. Martha “Jackie” MurphyMr. Simon F. Weir, IIJean Massey, Associate Superintendent of Education for the Office of Career and TechnicalEducation, at the Mississippi Department of Education assembled a taskforce committee toprovide input throughout the development of the Lodging, Hospitality, and TourismManagement Curriculum Framework and Supporting Materials.Denise Sibley, Instructional Design Specialist for the Research and Curriculum Unit atMississippi State University researched and authored this framework.denise.sibley@rcu.msstate.eduAlso, special thanks are extended to the teachers who contributed teaching and assessmentmaterials that are included in the framework and supporting materials. Members who contributedwere as follows:Kari Baker, Instructor, McComb Business and TechnologyWanda S Brown, Instructor, Gulfport High SchoolLady Bruce, Instructor, Hancock County Career Technical CenterRaynette Nichols, Instructor, Career Development CenterEileen Sumlin, Instructor, Hattiesburg High SchoolAppreciation is expressed to the following professional who provided guidance and insightthroughout the development process:Angela Kitchens, Program Coordinator, Office of Career and Technical Education andWorkforce Development, Mississippi Department of Education, Jackson, MSakitchens@mde.k12.ms.us3

StandardsStandards are superscripted in each unit and are referenced in the appendices. Standards in theLodging, Hospitality, and Tourism Management Curriculum Framework and SupportingMaterials are based on the following:The Common Career Technical Core StandardsThe Common Career Technical Core (CCTC) is a state-led initiative coordinated by theNational Association of State Directors of Career Technical Education Consortium(NASDCTEc) to establish a set of rigorous, high-quality standards for Career TechnicalEducation (CTE) that states can adopt. The National Association of State Directors ofCareer Technical Education Consortium represents the state and territory heads ofsecondary, postsecondary and adult CTE across the nation. A diverse group of teachers,business and industry experts, administrators, and researchers helped guide thedevelopment of the CCTC from beginning to end to ensure CTE students will have theknowledge and skills to thrive in a global economy. The Lodging, Hospitality, andTourism Management Curriculum will be aligned to the following CCTC Standards: Hospitality & Tourism Career Cluster (HT)Lodging Career Pathway (HT-LOD)Restaurants & Food/ Beverage Services Career Pathway (HT-RFB)Travel & Tourism Career Pathway (HT-TT)The CCTC Standards are published by National Association of State Directors of CareerTechnical Education Consortium/National Career Technical Education Foundation,Silver Spring, MD, Copyright 2012. The CCTC Standards were downloaded cation/cctc/info.html.Common Core State Standards InitiativeThe Common Core State Standards provide a consistent, clear understanding of whatstudents are expected to learn, so teachers and parents know what they need to do to helpthem. The standards are designed to be robust and relevant to the real world, reflectingthe knowledge and skills that our young people need for success in college and careers.With American students fully prepared for the future, our communities will be bestpositioned to compete successfully in the global economy. Copyright 2010. NationalGovernors Association Center for Best Practices and Council of Chief State SchoolOfficers. All rights reserved. States and territories of the United States as well as theDistrict of Columbia that have adopted the Common Core State Standards in whole areexempt from this provision and no attribution to the National Governors AssociationCenter for Best Practices and Council of Chief State School Officers is required.Reprinted from http://www.corestandards.org/.4

National Educational Technology Standards for StudentsReprinted with permission from National Educational Technology Standards forStudents: Connecting Curriculum and Technology, Copyright 2007, InternationalSociety for Technology in Education (ISTE), 800.336.5191 (U.S. and Canada) or541.302.3777 (International), iste@iste.org, www.iste.org. All rights reserved.Permission does not constitute an endorsement by ISTE.21st Century Skills and Information and Communication Technologies LiteracyStandardsIn defining 21st century learning, the Partnership for 21st Century Skills has embracedfive content and skill areas that represent the essential knowledge for the 21st century:global awareness; civic engagement; financial, economic, and business literacy; learningskills that encompass problem-solving, critical-thinking, and self-directional skills; andInformation and Communication Technology (ICT) literacy.5

PrefaceSecondary career and technical education programs in Mississippi face many challengesresulting from sweeping educational reforms at the national and state levels. Schools andteachers are increasingly being held accountable for providing true learning activities to everystudent in the classroom. This accountability is measured through increased requirements formastery and attainment of competency as documented through both formative and summativeassessments.The courses in this document reflect the statutory requirements as found in Section 37-3-49,Mississippi Code of 1972, as amended (Section 37-3-46). In addition, this curriculum reflectsguidelines imposed by federal and state mandates (Laws, 1988, ch. 487, §14; Laws, 1991, ch.423, §1; Laws, 1992, ch. 519, §4 eff. from and after July 1, 1992; Carl D. Perkins VocationalEducation Act IV, 2007; and No Child Left Behind Act of 2001).6

Mississippi Teacher Professional ResourcesThe following are resources for Mississippi teachers.Curriculum, Assessment, Professional Learning, and other program resources can be found atThe Research and Curriculum Unit’s website: http://www.rcu.msstate.eduLearning Management System: An online resourceLearning Management System information can be found at the RCU’s website, underProfessional Learning.Should you need additional instructions, please call 662.325.2510.My PLC: An online registration for all professional-development sessionsTo register for any session, teachers will need an account in the registration system,MyPLC, https://myplc.rcu.msstate.edu. To create an account, click on the link andnavigate to the "Request a Guest ID" link. The ID should be the teacher’s first initial andlast name and the last four (4) digits of the social security number. Teachers shouldcomplete the entire form, which will then be sent to a secure server. Upon activation ofthe teacher’s account, he or she will receive an e-mail with login instructions. The teachermay then browse for the available sessions and register for the desired courses.Should you need additional instructions, please call 662.325.2510.7

Executive SummaryPathway DescriptionThe Lodging, Hospitality and Tourism Management pathway encompasses the management,marketing, and operation of lodging, restaurants, and tourism related services. This programoffers a sequence of courses that provide coherent and rigorous content aligned with challengingacademic standards and relevant technical knowledge and skills needed to prepare students forfurther education and careers in the hospitality and tourism industry. Students’ technical skillknowledge is further enhanced through experiences in authentic, real-world problems thatcontribute to their academic knowledge, higher-order reasoning and problem-solving skills, andgeneral employability skills that ensure their success in the 21st century workplace.Industry CertificationThe American Hotel and Lodging Association (AH&LA) is the sole national associationrepresenting all sectors and stakeholders in the lodging industry. The AH&LA’s EducationalInstitute offers professional certification in all facets of the hospitality industry. Students whocomplete the Lodging, Hospitality, and Tourism Management pathway will be prepared tocomplete the requirements of the Certified Guest Service Professional (CGSP). The CGSPdesignation provides recognition for those individuals that know how to achieve and expressexceptional service by engaging with their guests and creating memorable experiences.Recognized worldwide, the CGSP designation is the highest acknowledgment of awardingwinning guest service for employees in the hospitality industry.AssessmentThe latest assessment blueprint for the curriculum can be found Download.aspx8

Student PrerequisitesIn order for students to be able to experience success in this program, the following studentprerequisites are suggested:1. C or higher in English (the previous year)2. C or higher in Math (last course taken or the instructor can specify the math)3. Instructor Approval and TABE Reading Score (eighth grade or higher)or1. TABE Reading Score (eighth grade or higher)2. Instructor Approvalor1. Instructor ApprovalTeacher LicensureThe latest teacher licensure information can be found essional LearningIf you have specific questions about the content of each training session provided, please contactthe Research and Curriculum Unit at 662.325.2510, and ask for the Professional LearningSpecialist.9

Course OutlinesOption 1—Four One-Carnegie-Unit CoursesThis curriculum consists of four one-credit courses, which should be completed in the followingsequence:1. Hospitality Services I—Course Code: 9921022. Hospitality Services II—Course Code: 9921033. Hospitality Services III—Course Code: 9921044. Hospitality Services IV—Course Code: 992105Course Description: Hospitality Services IThis course introduces students to the hospitality and tourism industry and identifies some of thecurrent and future trends affecting the hospitality and tourism industry and the impact thisindustry has on society and the global economy. Students will explore hospitality and tourismcareer opportunities and understand the skills and knowledge required to succeed in this field andthe importance of offering outstanding customer services. The course also covers the mainoperational areas found in most lodging properties and the importance of adhering to safetypolicies and procedures to maintain a safe and secure environment for employees and guests.Course Description: Hospitality Services IIThis course identifies some additional operational areas and their role within the hospitalityindustry. Students will learn how food and beverage services function within the industry and theproper techniques used to set up banquets, catering functions, and other special events. Studentswill gain an understanding of how resorts, cruise lines, recreational vehicles, and tent campingare part of the hospitality industry. Students learn the role of sales and marketing in thehospitality and tourism industry.10

Course Description: Hospitality Services IIIThis course provides an overview of the new technologies used to enhance productivity andcompetitiveness in the hospitality and tourism industry. Students will learn management andleadership skills and how management deals with security and risk issues. Financial operationsassociated with hospitality and tourism industry will also be discussed.Course Description: Hospitality Services IVThis course provides a more in-depth view of travel and tourism operations, management’s rolein sales and marketing and the employability skills needed to be successful in the workforce.Students will also have the opportunity to engage in a special project that is aligned with theirparticular area of interest in the hospitality and tourism industry.Hospitality Services I—Course Code: 992102UnitUnit Name1Program Orientation2Introduction to the Hospitality and Tourism Industry3Customer Service in the Hospitality and Tourism Industry4Organization of Lodging Property5Security in Lodging OperationsTotalHours515205015105Hospitality Services II—Course Code: 992103UnitUnit Name6Food and Beverage Services7Banquet and Catering8Resort Operations9Hospitality Sales and MarketingTotalHours40151535105Hospitality Services III—Course Code: 992104UnitUnit Name10Computerized Front Office Procedures11Management and Human Resources within the Hospitality Industry12Safety and Risk Management13Accounting and Operational FinanceTotalHours2040152510011

Hospitality Services IV—Course Code: 99210514Travel and Tourism15Hospitality Sales and Marketing Management16Employability Skills17Special ProjectsTotal40302520115Option 2—Two Two-Carnegie-Unit CoursesThis curriculum consists of two two-credit courses, which should be completed in the followingsequence:1. Lodging, Hospitality, and Tourism Management I—Course Code: 9921002. Lodging, Hospitality, and Tourism Management II—Course Code: 992101Course Description: Lodging, Hospitality, and Tourism Management IThis course combines Hospitality Services I and II into a two Carnegie unit course.Course Description: Lodging, Hospitality, and Tourism Management IIThis course combines Hospitality Services III and IV into a two Carnegie unit course.Lodging, Hospitality, and Tourism Management I—Course Code: 992100UnitUnit Name1Program Orientation2Introduction to the Hospitality and Tourism Industry3Customer Service in the Hospitality and Tourism Industry4Organization of Lodging Property5Security in Lodging Operations6Food and Beverage Services7Banquet and Catering8Resort Operations9Hospitality Sales and MarketingTotalLodging, Hospitality, and Tourism Management II—Course Code: 992101UnitUnit Name10Computerized Front Office Procedures11Management and Human Resources within the Hospitality Industry12Safety and Risk Management13Accounting and Operational Finance14Travel and Tourism12Hours51520501540151535210Hours2040152540

151617TotalHospitality Sales and Marketing ManagementEmployability SkillsSpecial Projects13302520215

Research SynopsisIntroductionThe hospitality industry covers a wide range of food service and lodging organizations.Hospitality occupations are responsible for providing all of the services needed for lodging,restaurant, and traveling activities (Aboutourism Destination Consultants, 2012; Hcareers, 2012).Tourism deals specifically with providing services to people traveling outside their usualenvironment. The hospitality and tourism industry is ever-growing and offers manyopportunities for individuals to develop and obtain positions in direct operations (e.g., front deskrepresentative, restaurant server, and guestroom attendant), human resources, marketing, andmanagement. With the proper training and a desire to give exemplary customer service, manypeople can find rewarding careers in hospitality and tourism.Needs of the Future WorkforceThe hospitality and tourism sector continues to grow, and with it the need for qualified workersat all levels. This industry has added 811,000 jobs since a recent low point in January 2010, withmost of the gain occurring in food services (Bureau of Labor Statistics, U. S. Department ofLabor, 2012). While U. S. job growth for the hospitality industry has been estimated at 11percent between now and 2022, in Mississippi the job growth is expected to rise by 15 percent.This figure is even higher for food service managers, at 23 percent (Economic ModelingSpecialists International, 2012). In Mississippi, the top three travel and tourism jobs are in foodservices and drinking places, gaming (state-licensed) and lodging (Mississippi DevelopmentAuthority, 2011). Travel and tourism is one of the world’s largest industries. In the UnitedStates, travel and tourism contributed 9% to the GDP. Over the next ten years this industry is14

expected to grow by an average of 4% annually. By 2022, it is anticipated that it will account for328 million jobs or 1 in every 10 jobs globally (World Travel and Tourism Council, 2012).Today’s hospitality industry is looking for people who enjoy variety, challenge, and above allpeople (American Hotel and Lodging Educational Institute, 2012). With the hospitality industry'sgrowth rate increasing, the importance of finding good employees is a high priority. In recentyears the hospitality industry has been left with an insufficient pipeline of skilled workers tosatisfy demand. Employers are looking for employees with good interpersonal skills andproficiency in the English language (Bureau of Labor Statistics, U. S. Department of Labor,2012). Technology skills have become increasingly important as customers have come to expectwireless connectivity and the convenience of using mobile devices to conduct business. The useof digital tools such as email and social media are being used to engage with customers(Hospitality Trends, 2012). Workers with experience may have the opportunity to move up intomanager positions; however, workers with a degree in hospitality, restaurant, or food servicemanagement will have the best opportunity to move into a management position (Bureau ofLabor Statistics, U. S. Department of Labor, 2012).EmploymentOccupational titleFood Service ManagersLodging ManagersFirst-LineSupervisors/Managers of FoodPreparation and ServingWorkersDining Room and CafeteriaAttendants and BartenderHelpersHosts and ected2011–2022employment, Number alwage(in dollars) 14.29 15.27 13.212,8133,17035713 8.142,3322,61728512 8.5015

Restaurant, Lounge, andCoffee ShopFood Preparation and ServingRelated Workers, All Others2072252814% 10.65(Economic Modeling Specialists International, 2012)Perkins IV RequirementsThe Lodging, Hospitality, and Tourism curriculum meets Perkins IV requirements ofhigh-skill, high-wage, and/or high-demand occupations by introducing students to and preparingstudents for occupations. Additionally, the Lodging, Hospitality, and Tourism curriculum isintegrated with academic common core standards. Lastly, the curriculum focuses on ongoing andmeaningful professional development for teachers as well as relationships with industry.Curriculum ContentSummary of StandardsThe standards to be included in the Lodging, Hospitality, and Tourism Managementcurriculum are the Common Career Technical Core (CCTC), the Common Core State Standards(CCSS), National Educational Technology Standards for Students, and 21st Century Skills andInformation and Communication Technologies Literacy Standards. Aligning the curriculumcontent to these standards will result in students who are highly skilled, well-rounded, moreacademically proficient, and more likely to be successful in community colleges, Institutions ofHigher Learning and the workforce.Academic InfusionThe Lodging, Hospitality, and Tourism curriculum is aligned to the CCSS for high schoolLanguage Arts and Mathematics. The CCSS are aligned with college and work expectations andinclude rigorous content and application of knowledge through high-order skills. This appliedapproach to learning academic skills has long been the practice in career and technical education16

and brings relevance and enhances and reinforces these academic skills. Throughout theLodging, Hospitality, and Tourism Management curriculum, students will be required to performcalculations and use strategic and critical thinking skills to solve real world problems.Academic CreditIf academic credit is awarded, please review the Research and Curriculum Unit link s.aspx.Click “Curriculum Enhancement List”. Check this site often as it is updated frequently.Transition to Postsecondary EducationThe latest articulation information for Secondary to Postsecondary can be found at theMississippi Community College Board (MCCB) website http://www.mccb.edu/Best PracticesInnovative Instructional TechnologiesRecognizing that today’s students are digital learners, the classroom should be equippedwith tools that will teach them in the way they need to learn. The Lodging, Hospitality, andTourism Management instructor’s goal should be to include teaching strategies that incorporatecurrent technology. To make use of the latest online communication tools and introduce studentsto education in an online environment, the classroom teacher is encouraged to use a learningmanagement system. An online learning management system allows students to workcollaboratively and also enables the teacher to connect more effectively with students by keepingthem informed and involved.Differentiated InstructionStudents learn in a variety of ways. Some are visual learners, needing only to readinformation and study it to succeed. Others are auditory learners, thriving best when information17

is read aloud to them. Still others are tactile learners, needing to participate actively in theirlearning experiences. Add the student’s background, emotional health, and circumstances, and avery unique learner emerges. Many activities are graded by rubrics that allow students to choosethe type of product they will produce. By providing various teaching and assessment strategies,students with various learning styles can succeed.Career and Technical Education Student OrganizationsTeachers should investigate opportunities to sponsor a student organization. InMississippi, DECA and Skills USA foster the types of learning expected from the Lodging,Hospitality, and Tourism Management curriculum. DECA prepares emerging leaders andentrepreneurs for careers in the travel and tourism, lodging, and food service industries. Themission of Skills USA is to help its members become world-class workers, leaders, andresponsible American citizens.Cooperative LearningCooperative learning can help students understand topics when independent learningcannot. Therefore, you will see several opportunities in the Lodging, Hospitality, and TourismManagement curriculum for group work. To function in today’s workforce, students need to beable to work collaboratively with others and solve problems without excessive conflict. TheLodging, Hospitality, and Tourism Management curriculum provides opportunities for studentsto work together and help each other to complete complex tasks.ConclusionsHospitality and tourism is a driving force in the Mississippi’s economic developmentefforts (Mississippi Economic Council, 2012). A workforce trained to work in this industry willnot only sustain existing lodging, restaurant, and tourism business, it will attract new businesses18

to the state. Students that complete this program are well equipped to enter the workforce or topursue educational opportunities at community colleges and universities in Mississippi.19

Professional OrganizationsDECA. May be found at http://www.deca.org/SkillsUSA. May be found at http://www.skillsusa.org/Association for Career and Technical Education (ACTE). May be found athttps://www.acteonline.org/Mississippi ACTE. May be found at http://www.mississippiacte.com/20

Using this DocumentSuggested Time on TaskThis section indicates an estimated number of clock hours of instruction that should be requiredto teach the competencies and objectives of the unit. A minimum of 140 hours of instruction isrequired for each Carnegie unit credit. The curriculum framework should account forapproximately 75–80% of the time in the course.Competencies and Suggested ObjectivesA competency represents a general concept or performance that students are expected to masteras a requirement for satisfactorily completing a unit. Students will be expected to receiveinstruction on all competencies. The suggested objectives represent the enabling and supportingknowledge and performances that will indicate mastery of the competency at the course level.Integrated Academic Topics, 21st Century Skill

3. Hospitality Services III—Course Code: 992104 4. Hospitality Services IV—Course Code: 992105 Course Description: Hospitality Services I. This course introduces students to the hospitality and tourism industry and identifies some of the current and future trends affecting the hospitality and tourism industry and the impact this

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