Ia01mpo Management Principles And Organizational Behaviour

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Semester IGANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIA01MPOSubject NameMANAGEMENT PRINCIPLES AND ORGANIZATIONALBEHAVIOURTeaching schemeExamination scheme (Marks)(Per week) Lecture(DT) Practical(Lab.) PracticalCourse Outcomes:CO-1: The students get in depth knowledge of management concepts and principles like planning, organizing,coordination, and decision-making.CO-2: The students understand details about planning and organizing and also develop the decision-making abilityof the students can escalate through various role play and case study base teaching pattern.CO-3: The students will learn different concepts of motivation and leadership.CO-4: The Students learn about role of the individual behaviour in an organisation.CO-5: The Students learn about role of the individual behaviour in an organisation.Theory syllabusUnit Content1Concepts of Management & Manager, Managerial Functions, Skill, Task and Role of Manager, Levels ofManagement, Scientific Management Theory, Organisational Theory, Behavioural Theory, IntegrationTheory, Contemporary Issues in Management, Mc Kinsey’s 7-S approach2Planning : Nature, Purpose, Types and Process for Planning , concepts and types of Objectives,Concept of MBO, MBE, MBWA, Policies, Procedures and StrategiesDecision Making: Approaches, Decision Making under Certainty, Uncertainty and Risk, GroupDecision Making, Guidelines.Organising: Introduction, Importance of Organizing, concepts of division of work, concepts and typesof Departmentalization, Concepts and Types Span of control, Decentralisation, Sources and Types ofPower, Delegation of Authority Line and staff authority.Coordination: Definition - Characteristics - Objectives - Principles – Techniques.Staffing: Concept, Importance in the Organization, Introduction to HR Management3Motivation - Elements - Importance - Methods – Morale; Definition and Importance of Motivation,Early Theories in Motivation, Contemporary Theories in Motivation, Motivational Tools in OrganizationLeading and Leadership: Introduction, Theories, Characteristics of Leading, Importance of Leading,Functions of Leading, Role of Leadership in Contemporary Business, Theories of Leadership,Contingency Theories of Leadership.Direction: Supervision, Span of Supervision, Factors: Graicuna’s theory of span of management.Controlling: Introduction, Importance and Process, Critical Control Points Control as a feedbacksystem, Prerequisites of Effective Control, Control Techniques, IT Enabled ‘Controls’ and itsChallenges; Maintenance Vs Crisis Management, Overall Control Process.4Individual Behaviour:Personality: Personality- Definition and Determinants, Personality Traits, Personality Attributesaffecting OB, Perception: Definition, Importance and Factors Influencing Perception, Perception andMaking Judgment about Others; Values, Attitudes and Emotions: Introduction, Values, Attitudes,Definition and Concept of Emotions, Emotional Intelligence, Indian Perspective on EmotionalIntelligence, Learning and its Applications in Organizations.0 M B A He al th care an d Ho spi tal M a nag emen tHrs8141410

5Group Behaviour:14Group: Foundations – Group Process, Group Tasks, Types, Stages of Group Formation and GroupProcess, Work Group Behaviour, Factors that Affect Group Behaviour, Implications of Group Processfor Organizations, Group DevelopmentTeam: Introduction, Definition and Overview of a Team, Seventeen Characteristics of an EffectiveTeam, Designing a Team –Team Wheel, Key Issues in Team Building, The Seven Step of Intact TeamBuilding, Cross Functional TeamsPolitics: Introduction, Causes and ConsequencesConflict Management – Concept, Process, Case incidentsNegotiation: Strategies and ProcessOrganizational Culture: Concept, Creating and Sustaining CultureStress Management: Concept, Sources and ConsequencesChange Management : Fundamentals of Change and ApproachesReference Books1Aswathappa K., ‘Organisational Behaviour’, Himalaya Publishing House, New Delhi, 2005.2Fred Luthans-‘Organisational Behavior’, McGraw Hill Publishing Company, New York, 2005.3Gene Burton &Manab Thakur, ‘Management Today-Principles & Practice’, Tata McGraw Hill Public CompanyLtd., New Delhi, 2005.4Heinz Weihrich and Harold Koontz, Management – A Global Perspective, Tata McGraw- Hill PublishingCompany Limited, 2000.5James A.F. Stoner, R. Edward Freedom And Daniel R. Gilbert - ‘Management’, Prentice Hill Inc., New Jersey,2002.6Ramasamy.T. - Principles Of Management, Himalaya Publishing House, New Delhi, 2000.7Reddy, Tripathi&Appannaih - Essentials Of Management, Himalaya Publishing, 2000.8Robins, S.P., ‘Management’, Englewood Cliffs, Prentice Hall Inc., New Jersey, 2004.9Sharma.R.A - Organisational Theory & Behaviour, Tata McGraw-Hill, New Delhi, 2004.10Srinivasan&Chunawalla - Management Principles and Practice, Himalaya Publishing House, 2004.11Uma Sekaran - Organisational Behaviour Text & Cases, Tata McGraw Hill Public Company Ltd., New Delhi,2005.12V.S.P.Rao ,V.Hari Krishna “Management- Text and Cases”, Excel Books, New Delhi 2009.1 M B A He al th care an d Ho spi tal M a nag emen t

GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIAO2FCMSubject NameFINANCIAL ANDCOST MANAGEMENT INHEALTHCARETeaching schemeExamination scheme (Marks)(Per week) Lecture(DT) Practical(Lab.) PracticalCourse Outcomes:CO-1: The course is intended to provide an in-depth knowledge about the sources of funds and its effectiveutilization to achieve a better quality of health care services within a reasonable cost.CO-2: To learn the management of working capital in healthcare industryCO-3: To learn about making the financial decision related to business and investmentCO-4: To understand the financial statement in depth and learn to analyze it for decision makingCO-5: The students shall be able to learn to analyze and interpret various financial statements.CO-6: The topic helps the students to acquaint themselves with the basic concepts of cost and managementaccounting and the practical applications in decision making, supervision, management and control of a healthsystem.CO7: To familiarize the students with the concepts, principles and techniques of financial, cost and managementaccounting branches and their application in managerial decision making inHospitalsTheory syllabusUnit ContentHrs1Introduction to Healthcare Financial Management, The Third-Party-Payer System, Insurance Concepts, 10Generic Reimbursement Methods, Major Health Insurers (Third-Party Payers)23Understanding and Analysis of Financial Statement: Corporate financial statements: Corporate Balance 20sheet, corporate profit and loss account, understanding and constructing corporate cash flow andFund Flow statement, Understanding the financial reports- Auditors report and Directors report,corporate governance report.Financial Statement Analysis using the tool kit of Multi step Income statement, horizontal analysis,common size analysis, Trend analysis, EPS and diluted EPS Analysis , Ratio analysis.Basic Financial Management Concepts:20Time Value Analysis: Time Lines, Future Value of a Lump Sum (Compounding),Present Value of a Lump Sum (Discounting), Opportunity Costs, Solving for interest Rate and Time,Annuities, Perpetuities, Uneven Cash Flow Streams, Using Time Value Analysis to Measure ROI,Semiannual and Other Compounding Periods,Investment decision: Appraisal of project; Techniques of capital budgeting and its applications; Riskand Uncertainty in Capital Budgeting, Leverage analysis-financing, operating and combined leverageand its implications; EBIT-EPS analysis.Financing Decision: Long-term sources of finance, potentiality of equity shares, preference shares,debentures and bonds as source of long-term financeWorking Capital Management: Concept of Gross Working Capital & Net Working Capital, VariousApproaches to Working Capital Management, Factors affecting working capital requirement. WorkingCapital Management: Management of cash, inventory and receivables. Working Capital Financing:Sources of short term financing, Role of commercial bank in working capital managementProject Risk Analysis: Types of Project Risk, Relationships Among Stand-Alone Corporates and Market2 M B A He al th care an d Ho spi tal M a nag emen t

Risks, Risk Analysis, Sensitivity Analysis, Scenario Analysis, Monte Carlo Simulation, Qualitative RiskAssessment; IncorporatingRisk into the Decision Process, Final Risk Assessment and Incorporation for the MRI Project,Incorporating Debt Capacity into the Decision Process4Cost Accounting in Healthcare: Objectives, Introduction, Methods of Classifying Costs Methods of 10Allocating Costs, Methods of Assembling Costs, Differential Cost Analysis Methods of DeterminingProduct Costs, Job-Order Costing, Activity-Based Costing, Relationship of Costs to Volume andRevenue, Breakeven AnalysisReference Books1Michael Nawicki, Introduction to the Financial Management of Health care Organizations, Aupha,HealthAdministration Press, Chicago, Illinois2Louis. C. Gapenski, Understanding healthcare Financial Management , Aupha,Health Administration Press,Chicago, Illinois3Pandey I M- Financial Management (Vikas, Latest Edition).4Van Horne- Financial Management and Policy (Pearson Education, 12 edition) 2003.5Khan and Jain- Financial Management, Text, Problems & Cases (Tata McGraw-Hill, Latest Edition)6Prasanna Chandra- Financial Management: Theory and Practice (TMH), Latest Edition.7Ambrish Gupta – Financial Accounting for Management: An Analytical Perspective (Pearson Education, 4thEdition 20098Cost Accounting , A Managerial Emphasis; 14th Edition ; by Horngren, Foster and Datar9N Ramchandran, Ram Kumar Kakani, Financial Accounting for Management, Tata McGraw Hill3 M B A He al th care an d Ho spi tal M a nag emen t

GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIAO3HEPSubject NameHEALTH ECONOMICS, POLICY AND ENVIRONMENTTeaching schemeExamination scheme (Marks)(Per week) Lecture(DT) Practical(Lab.) PracticalCourse Outcomes:CO- 1: Student will be able to understand health economics and basic economic concepts applicable in healthcaresector.CO -2: Student will learn healthcare markets and healthcare labor market in Indian contextCO- 3: Clear understanding of healthcare expenditure by government and cost-benefit analysis of healthcareprogramsCO-4: Student will understand different health programs run by government and international organization, itsbenefits and alignment with operational aspectsTheory syllabusUnit ContentHrs1Economics foundation concepts and Understanding Health Economics, Scope & coverage of Health15Economics, Concept of Demand and Supply of Healthcare services, factors influencing demand andsupply of healthcare services, Relationship between Economic Development and Healthenvironment, Different concepts of costs: Marginal cost, opportunity cost, explicit and implicit cost,social and private cost, Fixed, variable and average cost. Factors affecting cost in Healthcare sector,2Healthcare Market: Concept of Market, Classification of markets, monopoly, oligopoly, monopolistic 15competition and perfect competition, equilibrium of market, price-output determination in variousmarket types, Pricing in Health Services: Pricing policy and strategies in Healthcare, Healthcare labormarket (Indian scenario compared with global scenario),3Healthcare cost-benefit analysis: Indian scenario for Healthcare budget and comparison with global 20standards, Concept of Health Index, Economics of Health Programmes for Nutrition, diet&population control, economics of abuse of tobacco &alcohol, environmental influences on health &its economic impact, economics of maternal and child health, Economics ofCommunicable (STDs &Malaria) & non-communicable (IHD & Cancers) diseases, economies of polio control nefit&costeffectivemethods-output&input analysis.4Health Policy and Environment: National Health Mission and its provisions, Various program and 10schemes for Healthcare run by Central and State governments in Indi, Foreign Direct InvestmentPolicy in healthcare sector, Health Policy of Government of India and recent reforms, Global healthbenefit programs run by International agency like WHO and UNICEF and its benefit to India, globalhealthcare product/service exchange programs suggested by WHO and United Nations.Reference Books1Health Economics for Hospital Management- Shuvendu Bikash Dutta- Jaypee Brothers Publication.2Health Economics- N.K Anand and S Goyel, Gupta M C, Chen L C & Krishnan T N. 1996.3Health Poverty and Development in India. Oxford University Press: Bombay, White K. 2006. The Sage4Dictionary of Health and Society. Sage Publications: New Delhi , Kumar R. 1998.5Medicine and the British Raj, Sage Publications: New Delhi, Goel S L. 2001.6Health Care System and Management: Primary Health Care management. Deep & Deep Publications: NewDelhi4 M B A He al th care an d Ho spi tal M a nag emen t

ProgrammeMBASemesterIEffective from Academic YearSubject codeIA04LAHTeaching scheme(Per week)Lecture(DT)LTU22GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESBranch/Spec.Healthcare and Hospital ManagementVersion1.0.0.02021-22Effective for the batch Admitted inJuly 2021Subject NameLEGAL ASPECTS OF HEALTHCARE AND HOSPITALINDUSTRYExamination scheme 010030PracticalCreditHoursCourse Outcomes:CO- 1: The course will orient the students about the legal framework to be observed in hospital services andwill help them to develop and control hospital programme.CO -2: It will also help to provide a thorough knowledge and familiarity on the importance medical ethics.CO -3: Understand the different health related law.CO-4: To learn practical aspects through medico legal casesTheory syllabusUnitContent1Medical ethics – introduction, importance – Hippocrates oath, Geneva declaration – MCIregulation – professional conduct, etiquette and ethics – services of life and death – duty ofpreserving life – truth and professional secrecy.2Medico-legal problems: types - case handling procedures - police investigation - deathcertificates.Medical negligence: – Ambit of negligence – Duty of care – Contractual duty – Tortuous duty Duty under Penal law - Duty under consumer law – Contributory negligence - Consent totreatment – Types of consent – Types of common complaints – Burden of proof & ‘ResIpsaLoquitor’.Legal liability of hospitals - criminal, civil and tortuous; liability for negligence, consumerprotection law, absolute liability and vicarious liability, legal remedies available to patients:remedies under contract law, tort, criminal law and consumer protection' Act. MedicalJurisprudence.3Health Related laws: Medical termination of Pregnancy Act – Birth and Death registration Act –Drugs and Cosmetics Act 1940–Prenatal Diagnostic Techniques (Regulation and Prevention ofMisuse) Act 1994 – The Indian Medical Council Act 1956 – The Indian Nursing Council Act 1947 –The Transplantation of Human Organs Act 1994 – Consumer Protection Act 1986 – ThePharmacy Act 1948 – The Environment Protection Act 1986 & Bio-medical Waste (Managementand Handling Rules 1998), Human experimentation, clinical trials.4Medico legal cases and its discussionHrs81084Reference Books1AnoopKaushal K, Medical negligence and legal remedies, 3rd edition, universal law Pllblishcr2R.K. Chaube, consumer protection and the Medical profession, Jaypee Publishing, New DelhiKuchhal M C (2001) – Business Laws, VikasPublishingHouse Pvt Ltd, Delhi3Knight Bernard – Legal Aspects of Medical practice.4Bag R.K – Law of Medical Negligence and compensation5Prabhakara G.N: Professional Medical Ethics6Consumer Protection Act 19867Indian Medical council act.5 M B A He al th care an d Ho spi tal M a nag emen t

6 M B A He al th care an d Ho spi tal M a nag emen t

GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIA05MMHSubject NameMARKETING MANAGEMENT OF HEALTHCARE ANDHOSPITALTeaching schemeExamination scheme (Marks)(Per week) Lecture(DT) Practical(Lab.) PracticalCourse Outcomes:CO-1: Develop the knowledge of marketing for hospital administration.CO-2: Develop critical thinking skills to participate/lead a team in the development of a plan that addresses aspecific marketing problem using marketing mix.CO-3: Develop the understanding of distribution and promotion in healthcare industryCO-4: Get insights about healthcare and hospital brandingCO-5: Understand concepts of Digital Marketing for Health care and hospitalTheory syllabusUnit ContentHrs1Marketing for Health care and Hospital Industry: Definition, Nature, Scope and Importance of 12Marketing, Marketing in HealthCare Industry, Healthcare Developments, Emerging Trends inHealth Care Industry, Need for Health Care Marketing, Evolution of Health Care Marketing,Concepts of Marketing, Characteristics and Classification of Healthcare Services, Concept ofService Marketing, types of Services marketing, services marketing v/s tangible productmarketing, Service Marketing Mix for Hospitals., Marketing aspects of Government HealthScheme2Marketing Mix for Health care and Hospital Industry:Product and Pricing Strategies for Health 12care and Hospital Industry: Market Segmentation, Targeting and Positioning: Overview ofMarket Segmentation, Patterns of Market Segmentation, Segmentation of Consumer Markets,Market Targeting, Evaluating and Selecting the Market Segments, Differentiation Strategies;Classification of Products, Product life cycle as a tool for Marketing Strategy, Classification ofNew Products, Objectives of Pricing, Methods of Pricing, Selecting a final price.3Distribution System in Health care segment, effective channel Management, Market12Information System, Channel Design Types, Promotional Strategy for healthcare and HospitalIndustry: Managing Advertising, Levels of advertising, Advertising expenditure, Advertisingdecisions, Publicity, Sales Promotion and Public Relations.4Healthcare and Hospital Branding: Introduction to Brand Management for Hospitals, Elements 12of branding, Criteria’s for Choosing brand elements, Role of Brands, Scope of Branding, BrandStrategies, Branding Challenges and Opportunities, Process of Brand Management, BrandEquity and Brand Equity Models, Choosing Points of difference and Points of Parity.5Digital Marketing for Health care and hospital: Introduction and principles of digital marketing, 12Role and importance of digital marketing in marketing of healthcare and hospitals. Strategiesfor digital marketing for the same industry, E Business to E Commerce for healthcare andhospital segment, Digital Marketing Channels: Types and Business Models. Types, Impact andimportance of social media marketing for healthcare sector.Reference Books1Philip Kotler& Kevin Lane Keller: Marketing Management, Pearson, 15th Edition, 2016.2Stanton william. Jm Michael J.Etzel and Bruce. J. Walker, Fundamentals of Marketing, Mc.Graw Hill, Inc,New York, Latest Edition.7 M B A He al th care an d Ho spi tal M a nag emen t

345K. Douglar, Hoffman &Czinkota, :, Marketing – the best practices, Thomson publishers, 2004.V.S Ramaswamy, Namakumari, :, Marketing Management, McMillan publishing House, 2006.Philip Kotler, Joel I. Shalowitz, Robert J. Stevens: Strategic Marketing For Health Care Organizations:Building A Customer-Driven Health System, Jossey-Bass, 2008.GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIA06CEGSubject NameCorporate Ethics and GovernanceTeaching schemeExamination scheme (Marks)(Per se Outcomes:CO-1: How to use ethical theories and frameworks from scriptures and tradition like Geeta, Ramayana,Mahabharata, Upanishadas, Vedas, Bible and Quoran to understand and analyze Indian Ethos, Value andValue Systems and ethical dilemmas in businessCO-2: To be able to describe and analyse the primary parts of corporate governance frameworks, issues incorporate governance and how good corporate governance contributes in in individual and organisationalsuccess.CO-3: To understand and to Identify different stakeholders, their roles and responsibilities in guaranteeeffective corporate governance. Students will also learn why they may hold differing perspectives on ethicalissues.CO-4: To acquaint students about roots of unethical behaviour in Business and remedies.CO-5: To acquaint students about corporate social reporting and global protocolsTheory syllabusUnitContent1Values – Importance, Sources of Value Systems, Types; Loyalty and Ethical Behaviour, Valuesacross Cultures; Teachings from scriptures and traditions (Geeta, Ramayana, Mahabharata,Upanishads, Vedas, Bible and Quran) The Ethical Value System – Universalism, Utilitarianism,Distributive Justice, Social Contracts, Individual Freedom of Choice, Professional Codes; Cultureand Ethics – Ethical Values in different Cultures, Culture and Individual Ethics.2Business Ethics – Nature, Characteristics and Needs, Ethical Practices in ManagementImportance of Ethics & Moral standards; Ethics & Moral Decision Making, Ethical Principles inBusiness Unfair Business Practices: Features and Reasons. Whistle Blowing Policy and LawsRelated to Protection of Whistle Blower, Insider Trading, Clause 493Law and Ethics – Relationship between Law and Ethics, Bodies in enforcing Ethical BusinessBehavior, Impact of Laws on Business Ethics; Social Responsibilities of Business – EnvironmentalProtection, Fair Trade Practices, Fulfilling all National obligations under various Laws,Safeguarding Health and well being of Customers4Corporate Governance: Issues need corporate governance code, transparency & disclosure, roleof auditors, board of directors and share holders; Global issues of governance, accounting andregulatory frame work, corporate scams, committees in India and abroad. Code of Conduct inBusiness Houses: Meaning, Features of a Good Code of Conduct Corporate Governance: Purposeof Good Governance, Potential Consequence of poor CG, Governance risk and Financial Stability,Role of Board of Directors (BOD); Corporate Governance Reports of Narayana MurthyHrs66688 M B A He al th care an d Ho spi tal M a nag emen t

Committee, Cadbury Committee, Kumar Mangalam Birla Committee, Malhotra Committee, CIICode, Narasimham Committee5Corporate Social Responsibility: Meaning, Scope and Significance; Corporate Social Reporting, 4Balanced global environment, Kyoto Protocol concern of global warming, judicious use ofnatural resourcesReference Books1Fernando A.C - Corporate Governance : Principles, Policies and Practices – Pearson.2Murty CSV – Business Ethics, Himalaya.3Velasquez – Business Ethics: Concepts and Cases – Pearson/PHI.4Hartman - Perspectives in Business Ethics, Tata-McGraw Hill Publishing Company, New Delhi.5S.K. Chakraborty - Management by Values, Oxford University press, New Delhi.6Christians – Media Ethics : Cases and Moral Reasoning – Pearson.7B.P.Banerjee- Foundation of Ethics in Management, Excel Books.8Satish Modh – Ethical Management – Macmillan.9Boatright – Ethics and the conduct of Business – Pearson.10Singh - Corporate Governance, Excel Books, New Delhi.11J.A.Petrik and J.F. Quinn - Management Ethics, Response.12S.K. Chakraborty - Ethics in Management, Oxford University press, New Delhi.13Solomons – Corporate Governance and Accountability – John Wiley.14Kesho Prasad – Corporate Governance, PHI.15Bajaj & Agrawal- Business Ethics-An India Perspective, Biztantra.16S.Parthasarathy- Corporate Governance, Biztantra.GANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESProgrammeMBABranch/Spec.Healthcare and Hospital ManagementSemesterIVersion1.0.0.0Effective from Academic Year2021-22Effective for the batch Admitted inJuly 2021Subject codeIB07ESHSubject NameEMPLOYABILITY SKILLS FOR HOSPITAL ANDHEALTHCARE INDUSTRYTeaching schemeExamination scheme (Marks)(Per week) Lecture(DT) Practical(Lab.) 0PracticalCourse Outcomes:CO-1: To understand basics of communication in hospital and healthcare industry.CO-2: To develop personality and learn presentation preparationCO-3: Enhance the employability by developing speaking and writing skillsTheory syllabusUnit ContentHrs1Concepts of Communication in hospital and healthcare industry: Definition, Types, Objectives, 10Process, Barriers, Overcoming Communication Barriers.Non Verbal Communication: Types, cultural codes for effective Conversation, BusinessEtiquettes in hospital and healthcare industry.2Basics of Personality development: Meaning of personality, Molding personality, 10Understanding self and Others: Johari's Window and Transactional Analysis (TA), Extemporewriting, Spot presentations, Developing reading and listening skills.Etiquettes for Business presentations – Preparing successful presentations, thinking aboutaudience, making effective use of visual aid, Delivering presentation, using prompts, dealingwith questions and interruptions, Mock presentations.9 M B A He al th care an d Ho spi tal M a nag emen t

3Employability Enhancement in hospital and Health care Industry10Writing Skills- Introduction to business correspondence – Business letters- Writing Cover letterResume building- Email Writing.Speaking Skills- Formal and Informal Conversation- Public Speaking- The art of GroupDiscussion – Facing Interviews – Types of Interviews- Grooming guidelines for InterviewsConcept of mock interview, Answering telephonic interviews, Attending interviews online overvarious portals, Managing social media and Linkedin profiles for interviews, Handling Q & Aduring interviews- Psychometric Analysis - Preparing Video cv .Reference Books1Peter, Francis. Soft Skills and Professional Communication. New Delhi: Tata McGraw Hill. 2012. Print.Singh, Prakash and Raman, Meenakshi. Business Communication. New Delhi: Oxford UP. 2006. Print.2Bailey, Edward P.Writing and Speaking at Work: A Practical Guide for Business Communication. Pennsylvania: Prentice3Hall. 2007.Print.4Friedman- Personality: Classic Theories and Modern Research (Pearson, 2nd edition) 2004.Semester IIProgrammeMBASemesterIIEffective from Academic YearSubject codeIIA01ANTGANPAT UNIVERSITYFACULTY OF MANAGEMENT STUDIESBranch/Spec.Healthcare and Hospital ManagementVersion1.0.0.02021-22Effective for the batch Admitted inJuly 2021Subject NameANALYTICS AND TECHNOLOGY FOR HEALTH CAREAND HOSPITAL INDUSTRYExamination scheme 010060PracticalTeaching scheme(Per week)Lecture(DT)LTUCredit4Hours4Course Outcomes:CO-1: To get a basic understanding of Hospital Information SystemCO-2: Develop a detailed understanding of hospital information system and information technologyCO-3: Will help in acquainting about the administrative and clinical information system.CO-4: To understand legal aspects of medical records.Theory syllabusUnitContent1Introduction to Analytics, Data Driven Decision Making, Descriptive Analytics, PrescriptiveAnalytics, Predictive Analytics, Big Data Analytics, Web and Social Media Analytics.Data generated for HIS; Functions, Benefits and applications of HIS, HIS components, variousperformance Indicators, HIS model and data movement. - HIS modules: Various HIS Modulesfor Clinicians Access, Nursing Access, In-patient Module, Registration Module, Diagnosticservices Module, Dietetics Module, OT Module and Accident & Emergency Module etc.Hrs1510 M B A H e a l t h c a r e a n d H o s p i t a l M a n a g e m e n t

2Computerization in Hospitals, advantages of computerized system, database interface, ITComponents of HIS and various softwares available in the healthcare market, ERP SAP inhospitals: Use, Functioning and ProcessHospital information system: Approaches to hospital information system: Patient based,Functional organization based, User department based, Clinical information system: MedicalRecord, Nursing Info system, Appointment scheduling, Dissemination of diagnosticinformation, Registration, General Administration & productivity.Information Technology: Telemedicine, knowledge management, information Technologyintegration. LAN, WAN, SPSS, LIS, RIS, PACS.3Management decision and related information requirement – Concept of networking hospitalinformation system – Clinical information system – Administrative information system –Support service technical information system. Role of medical records in health care delivery –general medical records standards and policies.Concept of Telemedicine and its evolution, Telemedicine network in India, and Strengths &Opportunities for Telemedicine in India.4Role of Medical Records in Health Care Delivery – General Medical Records Standards andPolicies – Legal Aspects of Medical Records –Medical Audit Computerization of MedicalRecords – Information Needs in the Hospital – sources of Health Information – Uses of Healthand Hospital DataReference Books1Davis,G.B. and M.H

Ambrish Gupta - Financial Accounting for Management: An Analytical Perspective (Pearson Education, 4th Edition 2009 Cost Accounting , A Managerial Emphasis; 14th Edition ; by Horngren, Foster and Datar . 1 Economics foundation concepts and Understanding Health Economics, Scope & coverage of Health Economics, Concept of Demand and Supply of .

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