Empowering SAS Grid Computing And SAS Marketing Automation . - Oracle

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Empowering SAS GridComputing and SAS MarketingAutomation on Oracle SPARCSuperClusterPresenting with1Copyright 2011, Oracle and/or its affiliates. All rights reserved.Confidential – Oracle InternalThePowerTo Know

Agenda About Marketing Automation Oracle SPARC SuperCluster (SSC) and SAS ApplicationSolutions Oracle SSC and Private SAS Application Cloud Computing SAS Application Solution Performance on Oracle SSC Summary2Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Today's Marketing Campaign ChallengesFinding the Customer OpportunityInbound Marketing Channels Challenges– Explosive growth in Internet Store Front customers Managing "Big Data" – Intelligent Aggregation– Opportunity Discovery – Targeting Campaigns Intelligent Knowledge Discovery– Campaign Formulation – Campaign Analytics Testing Potential Campaign Outcomes Determining Outbound Channel Effectiveness– Campaign Monitoring Iterative Analysis – Adapting campaigns in real time3Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Marketing AutomationProcess Driven Opportunity Discovery Inbound Marketing Data Processing "Big Data"Extraction, Transformation andLoadingCPU and Storage Intensive Knowledge DiscoveryTesting OpportunitiesCompute Intensive Iterative Computing and StorageworkloadsDetermine Best Marketing ChannelsTest for Market Effectiveness Campaign CostsRevenue / Margin Analytics/Insight Campaigns Revenue4Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Why SAS Marketing AutomationWhy deploy SAS Marketing Automation– Reduce Cost Automation & Analytics improves time to market– Improve Productivity Deploy more effective campaigns faster– Reduce Risk Quickly understand inbound channel messaging Proactively deploy targeted campaigns Test/Verify campaigns prior to deployment Determine best outbound channels in advance– Improve market agility Monitor Campaigns in Real Time Fine tune and adapt through iterative marketing analytics5Copyright 2012, Oracle and/or its affiliates. All rights reserved.ThePowerTo Know

Oracle SPARC SuperClusterforSAS Application SolutionsThePowerTo Know6Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Engineered SystemsAccelerate Your SAS Marketing Automation to Campaign Success7Save MoneyReduce RiskIncrease User ProductivityReduce capital andoperational costs tomaximize IT investmentsand realize demonstrablecampaign ROIEnsure successfuldeployment andcontinued access tocritical data andfunctionsImprove service levelsresulting in higheremployee productivity anddeploy more effectivetargeted campaigns fasterCopyright 2012, Oracle and/or its affiliates. All rights reserved.

Re-defines SAS Application Solution IT Deployment StrategiesTraditional ApproachCollection ofvendorsComplex matrixof productsEngineered SystemsApproachOne point ofaccountability8Copyright 2012, Oracle and/or its affiliates. All rights reserved.Engineered towork togetherFirst integrationis in yourdata center Tested & provenarchitectureStaff focusedon makingit workStaff focused onstrategic projects

Why deploy Oracle SPARC SuperClusterEngineered for the EnterpriseNo-Overhead Virtualization – OVM for SPARCManagement – Enterprise Manager Ops Center 12CApplication Throughput – SAS Application SolutionsEngineered to reduce Risk and Cost5X faster Deployment3X Less Operations and Maintenance Cost1.5X higher consolidation ratiosEngineered for PerformanceUp to four (4) SPARC T4-4 Compute NodesLarge Memory Compute Node(s): 1 TB per/NodeSun ZFS Storage Appliance (ZFSSA) on InfinibandNetwork Fabric9Copyright 2012, Oracle and/or its affiliates. All rights reserved.* All SAS Software is separately available and licensed through SAS Institute.

Oracle SPARC SuperCluster DeploymentImprove Time to Market – Realize Benefits FasterAccelerated IT SPARC SuperCluster Deployment 5X Faster Time to ValueTime to Value means: SAS Applications up and running faster SAS Grid Computing––– Manage and process "Big Data" FasterNaturally exploits SSC Compute NodesIntrinsic SAS Workload DistributionSAS Application Solutions Rapidly create Campaign Data MartsExploit Oracle Database Query PerformanceBenefits 10Improve Productivity through improved SAS turnaroundAdapt business mission through faster analyticsPotential for improved business revenueCopyright 2012, Oracle and/or its affiliates. All rights reserved.

SPARC SuperCluster Operational Cost ReductionReduce Infrastructure Operations and Maintenance3X Less Administrative and Maintenance Manage– Plan, Deploy & Optimize IT AssetsOptimize– Utilization Policies that drive elasticity– Track and Monitor Capacity Utilization– Collaborative with SAS Grid ComputingSustain– Patch Automation reduces upgrade risksDiagnostics– Performance Diagnostics & Analytics– Collaborative with DTrace Storage Analytics Benefits 11Proactively manage IT InfrastructureReduce risk during upgrades and patchingImprove SAS Application Solutions AvailabilityReduce Operational CostsCopyright 2012, Oracle and/or its affiliates. All rights reserved.

SPARC SuperCluster reduces Overhead CostsHigh Value Application ConsolidationUp to 1.5X Better Consolidation Ratios Empowered by Oracle VM for SPARC– Zero Overhead VirtualizationSAS Grid Computing engages virtualized SSC– Policy Driven SAS Workload Distribution– Improves SAS Job throughput SPARC SuperCluster empowers by Faster Compute/Storage– SPARC T4-4 Architecture– Infiniband Network Fabric InterconnectivityHigher bandwidth for Storage– Exadata Storage Servers– Sun ZFS Storage Appliance (ZFSSA) Benefits 12Dramatically improve SAS PerformanceRapidly deliver Marketing Analytics and CampaignsFaster time to potential RevenueCopyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle SPARC SuperClusterPlatform for Private SAS CloudComputingThePowerTo Know13Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Why deploy SAS on Oracle SPARC SuperClusterSAS Grid Computing Delivers on SSCIdeal for SAS workloads SPARC SSC T4-4 Servers accelerate SAS processes– Virtualization empowers SAS Grid ComputingHigh Performance Storage– Exadata Storage Servers improve query performance– Hi-Performance shared Filesystem with ZFSSA– Infiniband network fabric interconnectivitySAS Grid Computing Orchestrates SAS Workloads 14SAS Data Integration with Inbound Marketing Channel Data- Improves data aggregation and reduction times- Accelerates time to campaign formulationDramatically faster turnaround times- Fast compute and storage enables iterative analysis- Enables higher fidelity analyticsDeliver business critical results faster on Oracle SPARC SSCCopyright 2012, Oracle and/or its affiliates. All rights reserved.SAS Data IntegrationSAS Grid ComputingSAS MarketingAutomationCampaignOrchestration andManagementCampaign Analysisand Adaptation

SAS Grid ComputingDeploy SAS Application Solutions in a Private SSC Cloud Private SAS Application Solutions Cloud– Oracle VM for SPARC - No Overhead– SPARC firmware level Virtualization– Dynamic Logical Domain (Ldom, VM)provisioning enables SAS Grid Computing– SAS Grid Computing– SAS Cloud Job Orchestration– Automated Workload balancing– Oracle Enterprise Manager Ops Center 12C– Hardware, Software and Applications Mgmt– Provisions for Oracle VM for SPARC– Oracle Solaris Cluster– Solaris HA for SAS Application SolutionsCloud Infrastructure15Copyright 2012, Oracle and/or its affiliates. All rights reserved.* External ZFS Storage Appliance with IB Connectivity

SAS Grid Computing On SPARC SuperClusterAccelerating SAS Computing ThroughputWorkload Balancing– Business Goal Policy driven SAS Job Orchestration– Automated Workload balancing that gets results fasterSPARC SuperClusterSAS Application Solution CloudHigh Availability SAS Environment– Complements Oracle Solaris Cluster– Manages compute server availability for SAS workloadsExploit SSC Compute Resources– Distributes SAS Jobs throughout compute infrastructure– Effective for Big Data Processing– Faster campaign time to market benefitsScale available SAS computing resources– Scale computing resources as requirements change– Scale SAS processing with Oracle SSC Incrementally– Oracle VM for SPARC – Add or Reduce number of LDOMs– Grow from Oracle SSC Half Rack to Full Rack16Copyright 2012, Oracle and/or its affiliates. All rights reserved.* External ZFS Storage Appliance with IB Connectivity

SAS Data Integration on SPARC SuperClusterAccelerated Data TransformationSAS Data Integration on SPARC SSC 17Distributed Data Transformation with Grid ComputingEmpowered by SPARC SuperCluster– SPARC T4-4 Server Architecture– Oracle VM for SPARC– SAS Grid Computing–––Infiniband Network FabricExadata Storage ServersHigh Performance Shared FilesystemExadata Storage Servers & Oracle Database– Accelerates Database query processingHigh Performance ZFSSA Shared Filesystem––Utilized during Data TransformationAccelerates NFS Filesystem TrafficCopyright 2012, Oracle and/or its affiliates. All rights reserved.* External ZFS Storage Appliance with IB Connectivity

SAS Application SolutionsPerformanceonOracle SPARC SuperClusterThePowerTo Know18Copyright 2012, Oracle and/or its affiliates. All rights reserved.

(?(#!0.4# %&'*#A *1*F0.4AI0,J%2'B##56.078697 GDHKDGOracle SPARC SSC and SAS Grid ComputingSAS Application Solution Storage Performance ResultsPerformance Highlights: Over 130 Concurrent CPU and I/OIntensive SAS Jobs ZFSSA Shared Filesystem Throughput Aggregated Throughput 6 GB/sComputing/Storage Infrastructure Oracle SPARC SSC – Full Rack Solaris 11 and Solaris 10 Oracle Database 11g ZFS Storage Appliance - 7420 DualController* Oracle Database 11g Instance SAS Application Solution Infrastructure– SAS Grid Computing– SAS Customer Intelligence19Copyright 2012, Oracle and/or its affiliates. All rights reserved.!"# %&'%()*" , -".%/01234053-%6789 :%I0,J%2'B##56.078697 #(?(#!0.4# %&'*#A *1*F0.4A#(?(#@1 1# %&'*#A *1*B1 1A#L#M#G#C#E#N#K#O#* External ZFS Storage Appliance with IB Connectivity

%895'**)9-&%3:(3; 9& 8 ) ;9 !)*;3 &%3:(3; 9& 8 ) ;9 Oracle SPARC SSC and SAS Marketing?@ABC@DBAutomationC@ADTargeted Campaign Formulation Performance ResultsPerformance Highlights:0@DEB@?CB@DA Execution (Turnaround) Time Serial Execution of 22 Campaigns Concurrent Campaign Execution– Multiple simultaneous campaign executionComputing/Storage Infrastructure Oracle SPARC SSC – Half Rack Configuration Two(2) T4 Nodes with Four(4) Logical Domains– Solaris 11 and Solaris 10 Oracle Database 11g Instance SAS Application Solution Infrastructure– SAS Customer Intelligence 5.4120Copyright 2012, Oracle and/or its affiliates. All rights reserved.0@CC&!"# %&'()* ,#)) Serial Execution – 4X Faster on Oracle SSC Concurrent Execution – 8X Faster on Oracle **)9-&%3:(3; 9& 8 ) ;9 &!'()*% ',-)*&23 4& 356&!)*;3 &%3:(3; 9& 8 ) ;9 &

ThePowerTo KnowOracle SPARC SuperCluster and SAS Application Solutions Deliver Faster Time to Value Reduce Risk - During and after Deployment Deliver Faster Results – Powerful SPARC Computing Technology– Enabled by Oracle VM for SPARC and SAS Grid Computing– High Performance Storage Solutions with Infiniband InterconnectivityRapid Private SAS Application Cloud Deployment Consolidate SAS Applications – T4-4 SPARC Server ArchitectureDistribute Compute Power - Oracle VM for SPARCDistribute SAS Workloads - SAS Grid ComputingManage and Maintain - Oracle Enterprise Manager Ops Center 12cDelivers Results Faster that can improve the bottom line21Copyright 2012, Oracle and/or its affiliates. All rights reserved.

ResourcesOptimized ionsOracle SPARC ers/sparc-enterprise/ssc-wpbiz-1671080.pdfSAS and Oraclehttp://my.oracle.com/sasSun ZFS Storage -storage/storage/unified-storage/SAS index.html22Copyright 2012, Oracle and/or its affiliates. All rights reserved.

23Copyright 2012, Oracle and/or its affiliates. All rights reserved.

24Copyright 2011, Oracle and/or its affiliates. All rights reserved.Confidential – Oracle Internal

SAS Grid Computing Deploy SAS Application Solutions in a Private SSC Cloud Private SAS Application Solutions Cloud - Oracle VM for SPARC - No Overhead - SPARC firmware level Virtualization - Dynamic Logical Domain (Ldom, VM) provisioning enables SAS Grid Computing - SAS Grid Computing - SAS Cloud Job Orchestration

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