Made MEDIA KIT - DNA
2018 m a d e t h a t w ay M E D I A KI T YO U R C O M P L E T E GU I D E TO A DV ERT I S I N G W I T H D N A M AGA Z IN E P R IN T A N D D IGITA L PA RTN E R S H I P S & CA M PA I G N S STR ATEG I ST DAV I D S H O E M A K E R M : 6 1 41 2 1 5 6 60 5 E : DAV I D@ D N A M AGA Z I N E . CO M . AU
PLATFORMS AND REACH m a d e t h a t w ay P R IN T Global Distribution: 45,700 Global Readership: 135,000 Australia: 14,000 US & Canada: 15,000 UK: 2,000 NZ: 500 Rest Of World: 1,200 IPA D & A P P ONLINE Page Views: 1.5 million per month Time One Site: 2:12 Average Page Views: 3.87 Registered DNA members: 100k E-Newsletter Subscribers: 58k SOCIAL MEDIA Facebook: 604k likes App Downloads: 134,000 Twitter: 38k followers DNA Digital Edition: 12,000 Instagram: 181k followers
THE DNA READER m a d e t h a t w ay DEMOG R A P H IC 94% are males who identify as same-sex attracted 67% aged between 18-35 33% aged between 36 67% live in the inner-city 63% are tertiary educated 57% live in double-income households with average HHI 121,000 BEHAV I O UR S 86% act after seeing ads in LGBT media 67% research product further online 43% discuss, recommend and purchase WHY LGBT ME DIA? 60% read LGBT media that most straight people have never heard of 82% attend LGBT events 76% visit LGBT websites 69% read LGBT magazines 86% of LGBT people engaged with some form of LGBT-oriented media in the past week SO URCE S : Pink Media 2014 Research – AU respondents, DNA Readers survey 2012 – All respondents 1 IN 3 AUSTRALIAN GAY MEN READ DNA
PRINT EDITORIAL CALENDAR #218 M AR C H PARTI ES Booking Deadline: Feb 2 Material Deadline: Feb 5 On Sale: Feb 26 #219 APR I L / WEDDINGS Booking Deadline: Feb 26 Material Deadline: March 2 On Sale: March 26 # 22 0 MAY S PORT AND FI TNESS Booking Deadline: April 2 Material Deadline: April 6 On sale: April 30 #221 JUNE / USA IS AOK Booking Deadline: April 30 Material Deadline: May 4 On Sale: May 28 #222 JULY S EX S LEEPWEAR I SSUE Booking Deadline: May 28 Material Deadline: June 1 On Sale: June 25 m a d e t h a t w ay # 224 S E PT E MB E R S EX IE ST ME N A LIVE Booking Deadline: July 23 Material Deadline: July 27 On Sale: August 20 # 225 O CTO B E R / T R AVE L 2 Booking Deadline: Aug 27 Material Deadline: Aug 31 On Sale: Sept 24 # 226 N OVE MB E R E N T E RTA IN ME N T Booking Deadline: Sept 17 Material Deadline: Sept 21 On Sale: Oct 29 # 227 DE C E MB E R / SWIMWEA R Booking Deadline: Oct 22 Material Deadline: Oct 26 On Sale: Nov 26 # 228 JA N UARY 201 9 T H E N EXT B IG T H IN G Booking Deadline: Nov 19 Material Deadline: Nov 23 On Dale: Dec 24 #223 AUGUST GROOMI NG FASHION # 229 F E B R UARY 201 9 / T R AVE L Booking Deadline: June 25 Material Deadline: June 29 On Sale: July 23 Booking deadline: Dec 3 Material deadline: Dec 7 On sale: Jan 28 DNA Pool Party.
MAGAZINE SPECS & RATES FUL L PAGE D PS FULL PAG E m a d e t h a t w ay STAN DAR D P O S IT IO N S P R E M I U M P O S I TI O N S Double Page Spread: 6,890 Full Page Outside Back Cover: 5,900 Type Size: 414mm Wide X 241mm High Full Page Inside Back Cover: 4,500 Trim Size: 440mm Wide X 275mm High Double Page Inside Front: 7,380 Bleed Size: 450mm Wide X 285mm High Double Page Inside Back: 7,380 *5mm Bleed All Around Full Page: 3,890 H ALF PAGE HOR IZONTAL HALF PAG E VE RT ICA L Type Size: 190mm Wide X 241mm High Trim Size: 220mm Wide X 275mm High T ER MS AN D C ON D I T I ON S Advertising cannot be confirmed by telephone. An Advertising Confirmation sheet must be signed and . returned to DNA. Bleed Size: 230mm Wide X 285mm High Payment in full required with booking for all new clients *5mm Bleed All Around Credit application must be completed for all new clients. All prices exclude GST and agency commissions. Specified positions may attract a 10 percent surcharge. Half Page: 2,250 Horizontal:190mm Wide X 118mm High Discounts on multiple bookings: 3 months: 5% 6 months: 10% 2 months: 20% 24 months: 30% Vertical: 92.5mm Wide X 241mm High (No Bleed Required As Within Type Area) TH IRD PAGE VIRTI CAL QUART E R PAG E Third Page Vertical: 1,700 60mm Wide X 241mm High (No Bleed Required As Within Type Area) P R OV I D I N G ARTWOR K All measurements are WIDTH BY HEIGHT and in MILLIMETRES (mm). All rates are EX-GST. All artwork is to be supplied to your account manager in PDF FORMAT at a MINIMUM OF 300dpi. Placement of advertising is at the discretion of the publisher unless a preferred position has been negotiated. The publisher reserves the right to decline poor quality, offensive or inappropriate advertising artwork in which case any fees paid will be refunded, minus a Quarter Page: 1,320 92.5mm wide x 118mm high (No bleed required as within type area) 10 percent service fee. Digital artwork must be supplied as either PDF or high quality CMYK TIFF at 300dpi. Files can be emailed, supplied on disc or uploaded to DNA’s FTP server. Colour proof preferred. If advertising files are larger than 10MB, please contact us for information about uploading your files to our FTP server. All rates apply to print-ready digital artwork. If in-house artwork is required an additional charge of 250 per hour plus GST will apply.
DNA FOR TABLETS m a d e t h a t w ay DNA is available on tablet and mobile devices. Advertisers can create custom, interactive artwork for maximum cut-through. Contact us and ask about the options for interactive features that can be applied to 266,000 DNA APPS DOWNLOADED WORLDWIDE. your advertising, including the features below: L I N KS Hyperlinks, page jumps, email available. Benefit: drive traffic straight to your website. G a l l e ri e s Additional photographs can be added within ads with 6 gallery settings to choose from. CONTENT #215 Regulars 14 FROM THE EDITOR 18 LOVING: THE STUFF WE’RE INTO NOW. 20 BURNTTOAST: READERS’ LETTERS. 22 THE MONTH IN A MINUTE. 24 THE DEPLORABLES: THEY SAID WHAT? 30 MUSIC: SAM SMITH, BJORK AND MORE. 36 INSTA-STUD: MAX EMERSON, 38 BOOKS: 2018 CALENDARS. 40 HEALTH: SUNSCREEN FOODS! 41 GAY CHEF: JORDAN’S BEEF CHEEKS. 42 STRAIGHT MATE: CHRISTIAN BYERS 44 STYLE: A GIFT GUIDE FOR HIM 82 DEAR DIVA’S ADVICE. DNA Samples 26 SHARON WEST 28 DJS MICKEY AND VICTORIA 34 THE MERRY MILLIONAIRE DNA Profile 48 SCOTT HUNTINGTON 50 DHRUV SINGHAI Features 16 AUSTRALIA DECIDES How the marriage equality postal survey results panned out. 60 GROOMING SUMMER STUNNERS Men’s grooming expert Will Fennell offers his top tips for looking your best this s ummer – from “expression relaxation” to oils and faking the perfect tan. 62 ARMIE HAMMER After playing action heros and spies, Armie Hammer has finally reached Hollywood A-list status via a compelling gay role. 63 CALL ME BY YOUR NAME The hottest gay romance this summer, unfortunately, won’t be yours! And once you’ve seen this stunning film you’ll probably agree. 80 THE LOST CITY OF PETRA This ancient city is more than a colossal archaeological site and a readymade set for Hollywood movies. Fashion 62 GOING AUSSIE IN NEW YORK Introducing the latest Australian swimwear brand, Grayson Boyd. Inspired by ’70s beach culture and an Aussie playfulness. 66 SUMMER STORM We’re in for the hottest, wettest, steamiest summer on record judging by the explosion of vivid colours and cuts designed to accentuate every bulge and curve in men’s swimwear. On The Cover Lucas wears Cocksox Slingshot brief from cocksox.com. Photography by Christian Scott. 12 DNA LUCAS WEARS COCKSOX GALA SWIM BRIEF FROM COCKSOX.COM Benefit: showcase more products and services to your potential customers. M U LTI -M E D I A Video, audio and youtube elements can be added. Benefit: give readers a 360 experience of your brand to drive action and engagement. S P LAS H PAG E The splash page is a cut-through way to promote your brand to over 130,000 readers who have the DNA app. Benefit: shows up every time the app is opened.
DNA ONLINE AND SOCIAL MEDIA W EB S IT E m a d e t h a t w ay DIG ITAL ( E DM ) N EWS L ETTE R W E B S I TE Leaderboard Price 25 cpm 728 Pixels Wide x 90 Pixels High 40-80Kbs JPEG Tower Price 25 cpm 300 Pixels Wide x 600 Pixels High 40-80Kbs JPEG MREC Price 25 cpm 300 Pixels Wide x 250 Pixels High 40-80Kbs JPEG Mobile Leaderboard Price 25 cpm 320 Pixels Wide x 50 Pixels High 40-80Kbs JPEG CPM (cost per thousand impressions) D I G I TA L N EWS L ETTE R Tower Price 1,250 per week
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PARTNER WITH US CON TENT MAR KETI NG By matching the form and function of the platform upon which it appears, we seamlessly bring our advertising partners into our print pages and online platforms by creating unique content that delivers your marketing message and matches our DNA. Our m a d e t h a t w ay FITNESS / with Justin Dulihanty 10 WAYS TO BUILD A SUMMER BODY EVERY MAN WANTS THE ULTIMATE SUMMER BODY BUT VERY FEW ACHIEVE IT AND EVEN FEWER KEEP IT ALL YEAR ROUND. PERSONAL TRAINER JUSTIN DULIHANTY SHOWS US HIS TOP 10 TIPS TO ACHIEVING THE SUMMER BODY. custom content is designed solely to plant a seed and draw our audience’s attention to your brand, product or service. Get ahead and see results. Join The Alpha Plan (thealphaplan.com) Get two-weeks free for being a DNA reader. Use the code DNA201. M ARKET BASED ACTIV I TY Geo-targeted activity can be arranged with both website and DNA PHOTOGRAPHY STUDIO CHRISTIAN SCOTT 36 DNA #1 WEIGHT TRAINING Weight training should be the basis of the physical component to your summer body, but there must be some rules to get the best results. A well-structured program will up-regulate muscle building and fat burning hormones as well as disturb (in a good way) the metabolism. Perform big-bang-for-buck compound lifts like squats, deadlifts, bench press and pull ups. Use a short rest period in between each exercise, no more than 60 seconds, as this will ensure the metabolism is adequately disturbed and greater amounts of growth hormone are secreted for more fat loss. Use a circuit-style training system, alternating upper and lower body exercises. #2 CARDIO Use a steady state form of cardio. Pick a stationary bike, treadmill or power walk outdoors, preferably up and down hills. For even better fat oxidation do this first thing in the morning on an empty stomach. #3 KNOW YOUR CALORIES When it comes to losing weight or increasing lean muscle mass, calories (energy) are the mother of all factors – period! Everyone has different energy requirements. This is based on the amount of lean muscle you have, the physical nature of your work/lifestyle, and how often you train. It’s highly recommended that you identify your starting calorie requirement as too little calories for the day may prevent you from burning body fat and too many calories will make you put on body fat. The best place to start would be to use the Harris Benedict equation or seek medical advice to establish how many calories your body needs. #4 SLEEP YOURSELF LEAN Just four consecutive nights of poor quality sleep will make you insulin resistant, putting your body in a fat storing state. Deep, good quality sleep allows your body to secrete fat burning hormones and improves how you metabolise and store nutrients. Along with this, acute lack of sleep will also massively affect recovery and performance so you won’t be able to train at the right intensities. Aim to be in bed at the same time every night. Sleep in a pitch black room with no light whatsoever. Don’t use electronic devices such as TVs or smart phones an hour before bed. (I recommend a book or magazine like DNA.) Do not drink caffeinated drinks six hours before bed if you know they affect you – especially pre-workouts for those who train in the evening. #5 USE THE 90% RULE The 90% Rule is something that my business partner (Dylan) and I at The Alpha Plan swear by. It allows you to still enjoy your social life and enjoy a wine and meal out each week. Simply put, if you stick to your plan 90% of the week you can enjoy flexibility in your diet and lifestyle for the other 10% and still get incredible results. Every rep of every set has to be performed with absolute intent. Give your body what it deserves and give it a spanking! to the new training stimulus or nutrition and lifestyle changes. If you’ve been following a plan and are frustrated with your lack of results, reach out to the us at Alpha Plan (www.thealphaplan.com) #8 TRAIN LIKE YOU GIVE A SHIT You may be going through the mechanical motions of moving a weight from point A to point B and putting in time at the gym but your attendance doesn’t automatically mean you’ll achieve a summer body. The truth is, you have to bust your arse at the gym. Every rep of every set has to be performed with absolute intent. Give your body what it deserves and give it a spanking! P R IN T M AGA Z IN E EXA M P L E : #9 OWN YOUR DECISION TO CHANGE T H E A L P H A P LA N & LU N C H M E N S SW IM W EA R Take a minute to really think about what is making you uncomfortable with taking your shirt off this summer. Do you have an event coming up? Is it what others will think? Do you think you’ll be judged? Find out what is making you feel uneasy or what self-talk is going on in your head. Write it down. This will help give you clarity on what your emotional motivator is – and then own the shit out of it! #10 FIND A SYSTEM #6 MANAGE YOUR STRESS Stress will literally dissolve muscle and pile on slabs of fat tissue, specifically on the stomach. The nature of the stress hormone cortisol is very destructive and is only beneficial (body composition speaking) post-workout to switch on muscle building pathways. General day-to-day stress affects everyone at some point, and everyone has different ways of self-soothing. Find what works for you and notice what triggers your stress. #7 CONSISTENCY Our bodies work best with consistency. Once you begin a plan give your body time to adjust. We like to call it the FOCUS principle: Focus on One Course Until Successful. Too often I see people give up before allowing their body time to adjust It’s important that the coach or trainer you hire has a proven track record of producing results. Below are a few questions that I encourage you ask when finding someone to guide you to your ultimate body. What qualifications do they have? Can they provide evidence of results they’ve achieved with other clients? What areas of fitness do they specialise in? What’s their number one reason for being a trainer/coach? Some trainers will be taken aback by such questions, and won’t be expecting it. If they’re a trainer who has a proven track record they will be happy to provide all relevant info. JUSTIN WEARS LUNCH SWIMWEAR. DNA 37 E-Newsletters (EDMs) offering regionally based campaigns within our loyal global audience. S PONSOR ED C ONTENT Rates vary from 2,000 - 10,000 per online post or printed magazine article W E B S IT E A N D S O C IA L M E D IA D IGITA L EXA M P L E : DA ILY B R IE F V ID E O C O N T E N T A RT IC L E S
WHY LGBT MEDIA? 60%. read LGBT media that most straight people have never heard of. 82%. attend LGBT events. 76%. visit LGBT websites. 69% . read LGBT magazines. 86%. of LGBT people engaged with some form of LGBT-oriented media in the past week. SOURCES: Pink Media 2014 Research - AU respondents, DNA Readers survey 2012 - All respondents. 1 .
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Miniprep Kit, the ZR Soil Microbe DNA MiniPrep Kit, the E.Z.N.A. Soil DNA Kit, the FastDNA SPIN Kit for Soil, Norgen Biotek's Soil DNA Isolation Kit or the PureLink Microbiome DNA Purification Kit as described in Experiment 1. DNA purity was assessed by measurements of 260/280 nm and 260/230 nm ratios.
Genetic transformation and DNA DNA is the genetic material in bacterial viruses (phage) The base-pairing rule DNA structure. 2. Basis for polarity of SS DNA and anti-parallel complementary strands of DNA 3. DNA replication models 4. Mechanism of DNA replication: steps and molecular machinery
Recombinant DNA Technology 3. Recombinant DNA Technology 600 DNA ISOLATION AND PURIFICATION Basic to all biotechnology research is the ability to manipulate DNA. First and foremost for recombinant DNA work, researchers need a method to isolate DNA from different organisms. Isolating DNA from bacteria is the easiest procedure because bacterial cells
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The QIAamp DSP DNA Blood Mini Kit is intended for in vitro diagnostic use. Summary and Explanation The QIAamp DSP DNA Blood Mini Kit uses well-established technology to provide a fast and easy way to isolate and purify genomic DNA from 200 μl whole blood. The QIAamp DSP DNA
2. At the end of DNA replication, (four/two) new strands of DNA have been produced, giving a total of (four/six) strands of DNA. 3. New DNA is replicated in strands complementary to old DNA because production of new DNA follows the rules of (base pairing/the double helix). Identifying Structures On the lines corresponding to the numbers on the .
