MARKET SNAPSHOT Phoenix, AZ DMA - Claritas LLC

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MARKET SNAPSHOTPhoenix, AZ DMAThe DMA for Phoenix, Arizona is the 11th mostpopulous in the United States. It stretchesfrom the New Mexico border all the way westto the California Border, including 11 of the 15counties in Arizona.The non-Hispanic Asian population in the Phoenix area continues to grow at historically high rates of more than 195%between 2000 and 2017 (more than double the National Average), and is forecast to grow at a similar rate through 2018.The Hispanic population in Phoenix alsocontinues to show significant growth. In fact,the Hispanic population has experiencednearly 83% growth between 2000 and 2017and now makes up almost 30% of the totalpopulation. Today the Phoenix DMA is hometo more than 1.6 Million Hispanics.While White Non-Hispanics make up 56.5.% ofthe total population, this segment is growingat a much slower pace, and only witnessed21% growth during the same period.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA02Over 27% of the Phoenix DMA is made of Millennials.The estimated average household income in 2018 is 80,116Non-family households make up 33.34% of the Phoenix DMA.42.71% of the households in the Phoenix DMA are comprised of a married couple with no children oftheir own.The average age of people living in the Phoenix DMA is 39.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA0343.5% of the population in the PhoenixDMA is multicultural. Hispanics accountfor the largest multicultural segment,at nearly 30% of the total population.The majority of the Hispanic populationin the Phoenix DMA is of Mexicandescent (91.2%). Population of PuertoRican descent account for the 2ndlargest Hispanic group in the DMA,accounting for over 32,336 individuals.The pie chart shows that thePhoenix DMA’s major AsianRace/ethnicities are Chinese& Taiwanese and Filipino.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA04More than 47.9% of the DMA’s Hispanicpopulation classifies as Acculturated. Theseindividuals, known as HA1s and HA2s, speakprimarily English, are 3rd or 2nd generation bornAmericans who maintain some or few Hispaniccultural practices.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA05More than 46.9% of the Phoenix DMA’s Asianpopulation classifies as Bi-cultural Westernizedor Very Westernized. These individuals, knownas AA1s and AA2s, speak primarily English andmaintain some or few Asian cultural practices.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMAThe variation in dominant race or ethnicity is illustrated by ZIP Code for thePhoenix DMA. Large pockets of Hispanic households are concentrated in thecity center while White and Mixed households are spread further throughoutthe outlying areas of the DMA.This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS). For a FREE testdrive of GIS, point our browser to: http://geoscape.com/schedule-a-free-demo/ Call 888-211-9353 or emailinfo@geoscape.comThis Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.06

Market Snapshot – Phoenix DMA07This map illustrates the Socio-Economic Status of all households in the PhoenixDMA by ZIP Code. Those households ranked “A” and falling within the orangeareas of the map typically have annual incomes over 85,000, a 4 year college orgraduate degree, own housing, and are employed in professional occupations.The gray areas indicate a concentration of households ranked “C”, typicallyhaving annual incomes between 30,000 and 75,000, high school graduatesto some college, and employed as skilled labor or service workers.This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS). For a FREE testdrive of GIS, point our browser to: http://geoscape.com/schedule-a-free-demo/ Call 888-211-9353 or emailinfo@geoscape.comThis Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA08This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA09PRIZM Premier SegmentationPhoenix households are made up of many segments, but here is a look at two of the highest indexing PRIZM Premiersegments for the Phoenix DMA.Upscale, Younger Family MixFound in urban neighborhoods, City Roots is a segment of middle class mainly white-collar workers, typically living inolder homes they’ve owned for years. In these ethnically diverse neighborhoods residents are hard-working, avid soccerfans, and enjoy traveling to Central and South America.City Roots Households are likely to:Demographics Traits:Own a NissanUrbanicity: UrbanEat at PopeyesIncome: UpscaleShop at H&MIncome Producing Assets: EliteFollow Major League Soccer (MLS)Age Ranges: 25-44Visit Central/South AmericaPresence of Kids: Family MixWatch TelemundoHomeownership: Mostly OwnersListen to Rhythmic Contemporary HitsEmployment Levels: Management and ProfessionalEducation Levels: Graduate PlusTechnology Use: AverageSource: Claritas PRIZM Premier 2018This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Market Snapshot – Phoenix DMA10PRIZM Premier SegmentationLower Mid(Scale) Middle Age Mostly w/o KidsThe most economically challenged urban segment, Low-Rise Living is home to mostly middle-aged, ethnically diversesingles and single parents. Unlike their low-income peers, they rank above average in their use of technology - perhapsinfluenced by their urban, fast-paced environment.Low-Rise Living Households are likely to:Demographics Traits:Own a HondaUrbanicity : UrbanEat at Boston MarketIncome : Lower Mid(Scale)Shop at H&MIncome Producing Assets : Below AverageFollow pro boxingAge Ranges : 55Fly JetBluePresence of Kids : Mostly w/o KidsWatch UniMasHomeownership : RentersListen to Rhythmic Contemporary HitsEmployment Levels : MixEducation Levels : Some CollegeTechnology Use: Above AverageSource: Claritas PRIZM Premier 2018.This Market Snapshot is produced by Geoscape, a Claritas company, and is available to members free of charge. To learn more about ourVIP Membership Program, please visit: www.geoscape.com/membership. Copyright 2018 Claritas, LLC. Confidential and proprietary.

Over 27% of the Phoenix DMA is made of Millennials. The estimated average household income in 2018 is 80,116 Non-family households make up 33.34% of the Phoenix DMA. 42.71% of the households in the Phoenix DMA are comprised of a married couple with no children of their own. The average age of people living in the Phoenix DMA is 39.

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