Branding Guidelines And Identity Standards - WordPress
Branding Guidelinesand Identity StandardsREPÚBLICA DE MOÇAMBIQUEMINISTÉRIO DA SAÚDEUnited Nations NAÇÕES UNIDASMOÇAMBIQUE
ContentsLast viewedI. Introduction34.2 Typography23I.34.3 The Saúde e Vida colour palette24II. Why a brand toolkit?54.4 Image style25III. Icons: How and when to use them64.5 Illustration style264.6 Using photos and illustrations274.7 The use of partner logos28What is Saúde e Vida?1.0 Brand values72.0 The Saúde e Vida logo85.0 Templates302.1 Official colours of the logo95.1 Saúde e Vida publication312.2 Logo colour chart105.2 A3 flip chart322.3 Positioning the logo115.3 10x10 booklet332.4 Improper use of the logo125.4 10x14 booklet342.5 Tagline unit135.5 A5 booklet “Quiz”355.6 A2/A3 wall poster363.0 Iconography145.7 T-shirt and cap373.1 Icons and chapter titles155.8 Outdoor media383.2 Colouring icons165.9 A4 newsletter, fact sheet & press release393.3 Creating new icons175.10 Literature folder403.4 Animated icons185.11 Desk calendar413.5 Improper use of icons195.12 PowerPoint presentation424.0 The Saúde e Vida brand identity5.13 Branding for video43204.1 Graphic elements216.0 Printing suggestions44Table of Contents
I. IntroductionWelcometo theSaúde e VidabrandguidelinesLast viewedTable of ContentsWhat is Saúde e Vida?Saúde e Vida, or Facts for Life, is a vital set ofmessages that families and communities need toknow to raise healthy children. It gives practicaladvice on pregnancy, childbirth, childhoodillnesses, child development, parenting, careand support of children and much, much more.It contains the latest scientific knowledge andevidence-based answers to questions on childsurvival, growth, learning, development andprotection.Facts for Life, is a co-publication of the UnitedNations Children’s Fund (UNICEF), the WorldHealth Organization (WHO), the United NationsEducational, Scientific and Cultural Organization(UNESCO), the United Nations Population Fund(UNFPA), the United Nations DevelopmentProgramme (UNDP), the Joint United NationsProgramme on HIV/AIDS (UNAIDS), the WorldFood Programme (WFP) and the World Bank.The Facts for Life handbook is endorsedand used by governments around the world,including Mozambique.Saúde e Vida Branding Guidelines and Identity Standards3
I.I IntroductionLast viewedWho should use Saúde e Vida?How can I get a copy?Everyone! Saúde e Vida has informationThe latest editions of the English andfor decision makers, medical professionals,Portuguese versions are available in PDFeducators, community-based workersand plain text format online at:and volunteers, development workers,www.factsforlifeglobal.orgsports people, government officials, artists,Saúde e Vida is a public resource –writers, entertainers, members of women’sanyone can use and translate the text toorganizations and youth groups, and staffhelp others get their children off to theof non-governmental, community-based,best start in life.Table of Contentsfaith-based and international organisations.And the basic messages are crafted insuch a way that any caregiver who is ableto read can also access them.Where is Saúde e Vida used?Everywhere! Saúde e Vida can be usedin television shows such as soap operas,radio interviews and announcements,puppet shows, community theatre, theinternet, cartoons, comics, storybooks,training materials, school books, flip chartsThe Facts for Life handbook; a trusted resource15 million copies of Facts for Life are currently circulatingworldwide in 215 languages.and more. There’s no limit!Photography examples UNICEF/Mozambique/2010Saúde e Vida Branding Guidelines and Identity Standards4
II. What is a brand and why do we need it?What does “brand” mean?What is brand identity?Brand is the promise, the big idea andWhile the brand resides in the mind andthe expectations that reside in our mindsin the heart of the user, brand identity isabout a product, service, company ortangible and appeals to the senses.organisation. We connect with brands,Brand identity is the visual and verbaltrust them, develop loyalties to them, buyexpression of a brand. It begins with thethem, and believe in them. Brand is simplybrand name and evolves into a set of easywhat we feel about a product, service,to follow rules on how the brand shouldcompany or organisation.be represented visually. These rules areLast viewedTable of ContentsBrand is notwhat you sayit is. It is whatthey say it is.— Marty Neumeierthe cornerstones of the brand and whatWhy is brand consistencyimportant?It is impossible to overemphasize themake the brand recognizable acrosscommunications.studies prove consistency increasesWhy a Saúde e Vida brandtoolkit?awareness and helps cement an emotionalThis brand toolkit has been designed toconnection to a brand. The more single-help present the messages of Saúde eminded we are, the more powerful theVida in a consistent and attractive way inbrand will be. It’s that simple.all communication materials. It provides usimportance of brand consistency. Endlesswith guidelines for the correct use of theWhat are brand values?The brand values are the ideals and theSaúde e Vida brand identity.Products arecreated in thefactory.Brands arecreated in themind.— Walter Landorprinciples that the brand communicates.The values are what we want the userto feel for our brand. The products andservices we provide or promote, arethe “channels” we use to transmit thesefeelings.Saúde e Vida Branding Guidelines and Identity Standards5
III. Icons: How and when to use themWhat are the Saúde e Vida icons?What are key “messages”?The Saúde e Vida publication consists ofThe key messages, addressed to parents14 chapters filled with practical informationabout how to ensure children’s rights tosurvival, growth, development and wellbeing. The 14 chapters address pregnancy,childbirth, major childhood illnesses, childdevelopment, early learning, parenting,protection, and care and support ofchildren. Each of these chapters isrepresented by an icon, a chapter title, aset of key messages and more detailedStructure:Iconand other caregivers, are the essence ofSaúde e Vida. They contain the essentialinformation that people need to protecttheir children. The key messages areclear, brief and practical, so people caneasily understand them and take theTable of ContentsLast viewedBREASTFEEDINGChapter titleBreastfeeding helps protect babies and youngchildren against dangerous illnesses. It alsocreates a special bond between mother and child.recommended action. These messagesare meant to be communicated often andin various ways through multiple channelsof communication.supporting messages and information.Example use:This example shows how the icon, the chapter title and the messagecan be displayed together.What are “chapter titles”?When to use the iconsUse the icons whenever you need tocommunicate Saúde e Vida messages.Key messageThe chapter titles is the name of thechapter or topic, for example “MALARIA”or “BREASTFEEDING”.HigieneTodos os membros da família precisam de lavarbem as mãos com água e sabão depois de usar ossanitários e antes de dar de comer a crianças.IconChapter titleKey messageThey can be used in a newsletter or video,on a poster or a pamphlet. When theicon is placed next to the messages, ithelps to strengthen the impact of thecommunication and enhances its visibility.Over time and with repeated exposure,people come to trust the messagesassociated with the icons because theicons form part of a reliable brand.Photography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards6
1.0 Brand valuesLast viewedTable of ContentsThe brand values are the ideals and the principles that thefeel for our brand.Saúde e Vidarepresentsthe followingbrandvalues:TrustI can rely on Saúde e Vida.The messages of Saúde e Vida come from reliablescientific sources that can be trusted completely. UNICEF/ Moçambiquebrand communicates. The values are what we want others toThey are based on best practices and researchfrom across the globe. The recommendations areproven and verified. They can save lives.Self-relianceI can act on Saúde e Vida.Saúde e Vida conscientises you and empowers you totake actions that are easily within your reach. You canrely on your own abilities and resources, with little or nooutside help, to implement these life-saving practisesand behaviours.DialogueOur health, our lives, together.The messages of Saúde e Vida encourage dialoguearound common questions and concerns of families andcommunities. New parents, concerned elders, anxiousadolescents – Saúde e Vida helps us discuss criticalissues with our peers and family and helps us take thefirst steps towards adopting healthier behaviours andinspiring others to do the same.Saúde e Vida Branding Guidelines and Identity Standards7
2.0 The Saúde e VidaLast viewedTable of ContentsUsing the Saúde e Vida logo correctly is key to a consistentand positive brand presentation. Do not alter the logo in anyway. Only the logo, illustrated in this manual should be used.How to type the logo on yourkeyboardMinimum sizes for print(Use this option for recreating thesmaller than 4.5 mm in height.logo into other languages).In a Word processor, write using theThe Saúde e Vida logo should never be used4,5 mm or morefollowing settings: Font: Arial Bold,character spacing: condensed 1.3pt,Main colour: R:0%, G:153%, B:255%,except the “e” that should be: R:139%G:215% B:247%.In Indesign: Font: Arial Bold, Spacing:optical, tracking: -20. Colours: (in CMYK)Cyan: 100%, Magenta: 0%, Yellow: 0%,K :0%. The “e” should be coloured withCyan: 50%.The logo is included in the Saúde e Vida brandSaúde e Vida Branding Guidelines and Identity Standards8
2.1 Official colours of the logoLast viewedTable of ContentsThe Saúde e Vida logo should be reproduced in bluewhenever possible. Or else in black or white. The logo shouldnot be reproduced in any other colour than the ones shownbelow.Blue logoUse this colour option whenever possible on white or aWhite logolight background.White (reversed) logo on photographs.Black logoWhite logoWhite (reversed) logo on solid colours.Photography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards9
2.2 Logo colour chartTable of ContentsLast viewedThe chart below indicates colour specifications for the Saúdee Vida logo in various colour systems.C:100 M:0 Y:0 K:0C:0 M:0 Y:0 K:100C:0 M:0 Y:0 K:0Process Cyan CProcess Black CPaperRGBR:0 G:153 B:255R:0 G:0 B:0R:255 G:255 B:255CMYKC:50 M:0 Y:0 K:0C:0 M:0 Y:0 K:70White with 70% opacityProcess Cyan C 50%Process Black C 70%White with 70% opacityR:139 G:215 B:247R:110 G:110 B:110White with 70% opacityCMYKPantone Pantone RGBPhotography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards10
2.3 Positioning the logoTable of ContentsLast viewedThe Saúde e Vida logo should be surrounded by sufficientwhite space. If inclined, it should be 5 counter clockwise.A: White spaceAMeasure the width of “d” in “Vida”. Allow forat least this much white space on all sides ofthe logo.Inclined logoThe inclined version is rotated5 5 counter clockwise.ASaúde e Vida Branding Guidelines and Identity Standards11
2.4 Improper use of the logoLast viewedTable of ContentsThe following examples illustrate prohibited uses of the logo.Do not stretch, condense or alter spacingDo not alter the colour of any part of the logoDo not outline the logoDo not alter or rearrange the logo in any wayDo not use old versions of the logoSaúde e Vida Branding Guidelines and Identity Standards12
2.5 Tagline unitLast viewedTable of ContentsSome campaigns may benefit from the use of taglines, beloware some examples. You can also create your own tagline tosuit your specific need.Creating your own taglineA tagline is a short phrase that sums upeverything that a brand stands for. Thebest taglines evoke emotional response.There are some essential characteristicscommon to many well constructed taglines: Short Displayed in a small fontDifferentiated from othersUniqueEasy to say and rememberExamples of generic taglines:uma nova página na tua vidasomos familiagestos que salvam vidasos ingredientes da felicidadeuma lição de vidacuida de tiNo negative connotationsa tua vida em boas mãosEvokes emotionalresponsea vida sem segredosType a tagline on your keyboardIn a Word processor, write using thefollowing settings: Font: Arial Bold.Character spacing: condensed 1.3 pt,Case: lowercaseIn Indesign: Font: Arial Bold, Spacing:Examples of area specific taglines:amamentar - é tão natural, amaramamentação é nutrição e proteçãoquem dá mama, realmente amaoptical, tracking: -20. Case: lowercaseSaúde e Vida Branding Guidelines and Identity Standards13
3.0 IconographyTable of ContentsLast viewedThe Saúde e Vida publication consists of 14 chapters, eachchapter is represented by an icon and a chapter title, as seenhere.IconChapter titleEspaçamento deNascimentosMaternidade Segurae Saúde do RecémNascidosDesenvolvimentoInfantil eaprendizagem naprimeira infânciaAleitamento maternoNutrição eCrescimentoThe icons are included in the Saúde e Vida brand toolkit.VacinaçãoHIV/SIDADiarreiaProteção da CriançaTosse, constipaçãoe mais e doenças demaior gravidadePrevenção de LesõesHigieneEmergências:Preparação eRespostaMaláriaEducação dasraparigasSaúde e Vida Branding Guidelines and Identity Standards14
3.1 Icons and chapter titlesTable of ContentsLast viewedThe Saúde e Vida icons can be used on their own, or togetherwith their respective chapter title as shown on this page.The chapter titles should. be written in UPPERCASE LETTERS be written in Arial typeface be placed either on the right side of theicon or below have a similar relationship in size withthe icon as shown on this page use the same colour palette as theiconsExample 1:The chapter title is placedon the right side of the icon andaligned with the blue box.IconChapter titleExample 2:The chapter title is placedon the right side of the icon andaligned with the blue box.Type the chapter title on yourkeyboardIn a Word processor, write using thefollowing settings: Font: Arial Bold.Character spacing: condensed 1.3 pt.Case: UPPERCASE.In Indesign: Font: Arial Bold. Spacing:optical. Tracking: -20. Case: UPPERCASE.Example 3:The chapter title is placedbelow the icon and centered.Saúde e Vida Branding Guidelines and Identity Standards15
3.2 Colouring iconsTable of ContentsLast viewedThe Saúde e Vida icons should be reproduced in bluewhenever possible. Or else in black or white. The iconsshould not be reproduced in any other colour than the onesshown here.Minimum sizes for printFor white iconsin blue box:For iconswithout box:BlueMinimum 10 mmWhite in blue boxMinimum 7 mmWhite on top of photographs.Blue and black icons may alsobe used as long as it becomescompletely legible.BlackIconography colour chartThe following colour chart indicatesspecifications for iconography colours invarious colour systems.Photography examples UNICEF/MozambiqueCMYKPantone RGBWhiteC:100 M:0 Y:0 K:0C:0 M:0 Y:0 K:100C:0 M:0 Y:0 K:0Process Cyan CProcess Black CPaperR:0 G:153 B:255R:0 G:0 B:0R:255 G:255 B:255Saúde e Vida Branding Guidelines and Identity Standards16
3.3 Creating new iconsTable of ContentsLast viewedA step-by-step guide on how to make a new icon1. In a vector program,create a box 10x10cm2. Draw a 7x7 cm boxwith a 2pt stroke, no filland center.3. Draw the figure using a10pt stroke, no fill.ManWoman4. Outline the stroke andcombine shapes into oneshape as far as possible.5. Allow the figure to exceed thewhite frame and crop leavingsmall gaps.Basic shapes:(for reference only)Man readingChildBabyHandsArmsArmHeadExample ofadditional icon:(child growth)These drawings are included in the Saúde e Vida brand toolkit.Saúde e Vida Branding Guidelines and Identity Standards17
3.4 Animated iconsLast viewedTable of ContentsThe Saúde e Vida icons can be animated. They can be usedfor example when branding videos and interactive media.In the Saúde e Vida brand toolkit you willbe able to find the following animatedicons: Espaçamento de Nascimentos Desenvolvimento Infantil eaprendizagem na primeira infância Aleitamento materno Educação das raparigasMaternidade Segura e Saúde doRecém-NascidosNutrição e IDAProteção da CriançaEmergências: Preparação eRespostaClick on the picture to watch a video clip of an animated child protection icon.Saúde e Vida Branding Guidelines and Identity Standards18
3.5 Improper use of iconsTable of ContentsLast viewedThe following examples show prohibited use of the icons.Photography examples UNICEF/MozambiqueWrong colourWrong colourDetails missingZoomedOutlinedDrop shadowGlowReconfiguredDislocatedBusy shedSaúde e Vida Branding Guidelines and Identity Standards19
4.0 The Saúde e Vida brand identityLast viewedTable of ContentsThe brand identity consists of the following visual tools thathelp to communicate the Saúde e Vida brand values: Trust,Self-Reliance and Dialogue.Visual elementsColoursThe speech bubble is a visual elementBlue is associated with knowledge andthat represents dialogue between a personreliability. It is also the colour of globalwith a concern and a reliable answer orFacts for Life materials.trusted advice on how to take action.Red and Yellow are colours often usedIt is often assumed that if people arein connection with health issues inprovided with information they will adoptMozambique and are often associated withhealthier behaviours. This is often notjoy, optimism and enthusiasm.Visual elementsenough, however, which is why it’simportant to communicate informationpersuasively, linking dissemination toFontdiscussion whenever possible. ListeningArial is among the most widely used sansto the concerns of children, families andserif typefaces and comes with severalcommunities and stimulating dialogue isoperating systems and software programs.vital to influencing behavioural and socialchange in favour of women’s, children’sand even a family’s well-being. The speechbubble element reminds us in a simple wayof the importance of dialogue.The inclined element is a visual elementthat connects the local Saúde e VidaColoursArialFontbrand with the global Facts for Life image.Saúde e Vida Branding Guidelines and Identity Standards20
4.1 Graphic elements: The speech bubbleTable of ContentsLast viewedSpeech bubble elementThe speech bubble appear in the three colour variations shownhere as well as black and white.Speech bubble colour paletteCMYKWith shadow and a3D effectPantone C:0 M:13 Y:100 K:0Process Cyan CPantone 109 CRGBR:0 G:153 B:255R:255 G:207 B:0CMYKC:0 M:100 Y:100 K:0Pantone Flat solid colourC:100 M:0 Y:0 K:0RGBPantone 032 Red black and whiteR:222 G:36 B:20On top of photos witha multiply effectExample of speech bubblematerialsThe speech bubble element is included in theSaúde e Vida brand toolkit.Photography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards21
4.1.1 Graphic elements: The 5º InclinationTable of ContentsLast viewedOne of the graphic elements of the Saúde e Vida brandidentity is the optional use of a 5 inclined element.The bottom strip on this page is an shows an example of this.Rotating in a 5 angle counterclockwiseThe preferred way to rotate elements iscounter clockwise. So that the curve leansExamples of how to instantly brand a few standard formats with Saúde e Vidaupwards, a sign of optimism.5 Flip chart with die cut chapters in anangle of 5 5 The Saúde e Vida logo can be rotated 5 5 The blue bottom strip with a 5 angle5
4.2 TypographyLast viewedTable of ContentsWhenever possible use Arial. When Arial is not available,please use Helvetica or any similar sans serif font.Consider readabilityWhen working with type, showconsideration to those that cannot readso well. Below are examples of whatincreases and diminishes the readabilityof text.Increases readability: Dark text on white backgroundShort sentencesMore space between lines (leadingspace)Bold lettersDiminishes readability: UPPERCASE LETTERS AREHARDER TO READWhite text on busy backgroundsLong sentences without commasThin and bleak lettersArial RegularArial ItalicArial BoldArial Bold ItalicSaúde e Vida Branding Guidelines and Identity Standards23
4.3 Saúde e Vida colour paletteTable of ContentsLast viewedWhenever possible, use the Saúde e Vida colours: Blue,yellow and/or red as the predominant colour.CMYKPantone RGBShadesC:100 M:0 Y:0 K:0C:0 M:100 Y:100 K:0C:0 M:13 Y:100 K:0C:0 M:0 Y:0 K:100Process Cyan CPantone 032 RedPantone 109 CProcess Black CR:0 G:153 B:255R:222 G:36 B:20R:255 G:207 B:0R:0 G:0 %10%10%10%10%Saúde e Vida Branding Guidelines and Identity Standards24
4.4 Image styleLast viewedTable of ContentsPhotography is a powerful and dynamic tool that can behelpful to reinforce the message of your communication inlow literacy environments.Our images should. be either reproduced in black and whiteor colour show natural, real-life people andsituations be relevant, add value and preferablyreflect our brand values. convey emotions, atmosphere andengage the audience feel spontaneous rather than staged avoid clichés or gender stereotyping have resolution of 300 dpi follow our guide regarding privacy, usageand crediting formatsOnline image librariesThe following links redirects you to theUnited Nations online library: http://www.In the Saúde e Vida brand toolkit we have included an image library. These images can be used inany publication related to Saúde e Vida as long as they follow our guide regarding privacy, usage andcrediting formats.unmultimedia.org/photo/Photography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards25
4.5 Illustration styleLast viewedTable of ContentsIllustration can be helpful when communicating to people inlow literacy contexts or where diverse local languages arespoken.Our Illustrations should. show real-life situations andenvironments that people can relate to be easy to understandbe pre-tested with the targetaudiences you intend to communicateto be reproduced in colourbe photorealisticavoid gender stereotypeshave resolution of 300 dpibe credited according to our guideregarding privacy, usage and creditingformats.In the Saúde e Vida brand toolkit we have included an illustrations library. These images can be usedin any publication related to Saúde e Vida as long as they follow our guide regarding privacy, usageand crediting formats.Illustrations are from the book Receita daFelicidade UNICEF Angola/2011Saúde e Vida Branding Guidelines and Identity Standards26
4.6 Using photos and illustrationsLast viewedTable of ContentsThis is our guide regarding privacy, usage and creditingformats.Children and other vulnerablegroups and individuals have theright to privacy and protectionCrediting IllustrationsCrediting imagesThe illustrations contained in the Saúde eWhen crediting images one should followThe Convention on the Rights of the ChildVida brand toolkit have been kindly madethe credit line information recommendedavailable for appropriate use by UNICEFby the photographer or agency. If thisAngola. These illustrations should beinformation is missing, crediting shouldcredited in the following way: Illustrationsbe in the following format: Agency/are from the book Receita da Felicidade Photographer: Getty Images/John SmithUNICEF Angola/2011or (if the photographer is not known): mandates every child’s right to privacyand protection in all media. The followinggroups of at-risk children, as well as othervulnerable groups or individuals, shouldnever be identified visually: HIV-positivechildren, victims of sexual exploitation,children charged with or convicted of acrime. Children who wish to be identifiedbecause they want their stories known areclear exceptions and should sign releaseforms affirming this. If the child in questionis under 18 years of age, the child’s legalguardian should sign the release forms.Using images with sensitivetopicsWhen using photographs, always respectthe rights of the individual, especiallywhen the content treats sensitive topicsWhen crediting all other illustrations oneAgencyshould follow the credit line informationrecommended by the author or agency.If this information is missing, creditingshould be in the following format: Agency/Author: Getty Images/JohnSmith or (if the author or agency is notknown or not applicable): Agency or AuthorCrediting images from UnitedNations agenciesUN images should be credited in allpublications. Crediting should be in one ofthe following formats: a) For HQ images: UN/HQ01-2007/Pirozzi b) For images fromfield offices: UN Mozambique/referencenumber/Photographer or (if no referencenumber): UN Mozambique/2008/Smith or (if neither reference numbernor photographer is known): UNMozambique/2008.like violence and HIV/AIDS. Avoid placingphotos of people next to texts that couldnegatively affect their lives.Saúde e Vida Branding Guidelines and Identity Standards27
4.7 The use of partner logosTable of ContentsLast viewedThe Government ofMozambique (GoM) logoThe GoM logo is identical for all ministries;exampleGovernment of Mozambiqueit is only the title underneath the graphiclogoelement that changes. Unlike other logos,it can be given prominence and be placedMandatory titleREPÚBLICA DE MOÇAMBIQUEMINISTÉRIO DA SAÚDEon its own.Name of ministry or unitThe GoM logo together with theUnited Nations (UN) logoWhen the partnership is equal, give theSame visualUN and the GoM logos the same A DE MOÇAMBIQUEOfficial UN logoUnited Nations NAÇÕES UNIDASMOÇAMBIQUEMINISTÉRIO DA SAÚDEReplacing multiple UN agency logoswith the official UN logoWhen more than one UN agency ispresent, replace all UN agency logos withthe official UN logo as shown here.When morethan two UNagency logosare presentReplace allwfp.orgexampleUN agencylogos withexampleUnited Nations NAÇÕES UNIDASMOÇAMBIQUEThe logos here displayed are property of theirrespective organisations. Their use is subject to theorganisation’s consent.Saúde e Vida Branding Guidelines and Identity Standards28
4.7.1 The use of partner logosTable of ContentsLast viewedThe Government of Mozambique (GoM) logo can be visuallyprominent and be placed on its own. Partner logos should begiven the same visual importance and equal distance.How to use partner logos Example combinations:When using multiple logos,The preferred way of placing a logothe GoM logo should beplaced in the middleis on a white background using the original logo colours.importance. Avoid as far as possiblegiving individual logos more emphasis exampleLogos should be given the same visualexampleREPÚBLICA DE MOÇAMBIQUEexampleMINISTÉRIO DA SAÚDEthan others.Keep distance between logos visuallyequal.exampleDo not alter colour, shape or aspectThe GoM logo can beprominent.ratio, and do not add or remove anypart of a logo.exampleREPÚBLICA DE MOÇAMBIQUEMINISTÉRIO DA SAÚDEColour variationsMany logos can be reproduced in black andplaced on a light background or reproducedin white on a dark background. However, thePartner logos shouldexampleexamplebe given the samevisual importancepreferred way of placing logos is always ona white background in their original colours.Before altering the colour of a logo, makesure that this is allowed.A few partner logos are included in the Saúde e Vidabrand toolkit and may be used in any publications relatedto Saúde e Vida with prior permission of the partner.Saúde e Vida Branding Guidelines and Identity Standards29
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5.1 Saúde e Vida publicationIllustrations are from the book Receita daFelicidade UNICEF Angola/2011Last viewedBookribbonTable of ContentsDie cutchaptersfor easynavigationThis template is included in the Saúde e Vida brandtoolkit. Available in the following formats: IndesignCS5, High Quality Pdf.Saúde e Vida Branding Guidelines and Identity Standards31
5.2 A3 Flip chartTable of ContentsLast viewedDie cutchaptersfor easynavigationCoverPatient viewIllustrations are from the book Receita daFelicidade UNICEF Angola/2011Health worker viewThis template is included in the Saúde e Vida brandtoolkit. Available in the following formats: IndesignCS5, High Quality Pdf.Saúde e Vida Branding Guidelines and Identity Standards32
5.3 10x10 cm bookletLast viewedTable of ContentsCoverIllustrations are from the book Receita daFelicidade UNICEF Angola/2011This template is included in the Saúde e Vida brandtoolkit. Available in the following formats: IndesignCS5, High Quality Pdf.Saúde e Vida Branding Guidelines and Identity Standards33
5.4 10x14 cm bookletLast viewedTable of ContentsCoverThis template is included in the Saúde e Vida brandBack covertoolkit. Available in the following formats: IndesignCS5, High Quality Pdf.Photography examples UNICEF/MozambiqueSaúde e Vida Branding Guidelines and Identity Standards34
5.5 A5 booklet “Quiz”Last viewedTable of ContentsIllustrations are from the book Receita daFelicidade UNICEF Angola/2011This template is included in the Saúde e Vida brandtoolkit. Available in the following formats: IndesignCS5, High Quality Pdf.Saúde e Vida Branding Guidelines and Identity Standards35
5.6 A2/A3 wall postersTable of ContentsLast viewedStrongtypographySpacefor multipleiconsSpacefor fillingin datesmanuallyIllustrations are from the book Receita daFelicidade UNICEF Angola/2011The
I. Introduction 3 I. What is Saúde e Vida? 3 II. Why a brand toolkit? 5 III. Icons: How and when to use them 6 1.0 Brand values 7 2.0 The Saúde e Vida logo 8 5.0 Templates 2.1 Official colours of the logo 9 2.2 Logo colour chart 10 2.3 Positioning the logo 11 2.4 Improper use of the logo 12 2.5 Tagline unit 13 3.0 Iconography 14 3.1 Icons and chapter titles 15
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