MI's 20 Th Annual Survey On LGBT Tourism & Hospitality
CMI’s 20th Annual Survey onLGBT Tourism& HospitalityU.S. Overview ReportDecember 2015Sponsored byEntire contents Community Marketing, Inc. Reproduction or distribution by permission only.
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyABOUT USOVER 20 YEARS OF LGBT INSIGHTS›Community Marketing & Insights (CMI) has been conducting LGBT consumer research for over 20 years. Ourpractice includes online surveys, telephone interviews, intercepts, focus groups (on-site and online), andadvisory boards in North America and Europe. Industry leaders around the world depend on CMI’s researchand analysis as a basis for feasibility evaluations, positioning, economic impact, creative testing, informedforecasting, measurable marketing planning and assessment of return on investment.›Key findings have been published in the New York Times, Washington Post, Chicago Tribune, Los AngelesTimes, Wall Street Journal, Forbes, USA Today, Chicago Tribune, Miami Herald, CBS News, CNN, NPR,Associated Press, eMarketer, Mashable and many other international, national and regional media.›CMI’s research clients include leaders from a wide range of industries. In the past few years, studies have beenproduced for these and many other clients: Hyatt Hotels, Aqua Hotels, Starwood Hotels and Resorts, VISITFLORIDA, Visit Orlando, Greater Fort Lauderdale CVB, Visit Philadelphia, Palm Springs Bureau of Tourism, TravelPortland, NYC & Co., Empire State Development Corp., Choose Chicago, Tourism Toronto, Hawaiian Airlines,Prudential, Wells Fargo Bank, Aetna, Target Brands, Hallmark, DirecTV, Johnson & Johnson, WNBA, AmericanCancer Society, Kaiser Family Foundation and numerous other corporations and organizations across NorthAmerica and around the world.2
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyRESEARCH DESIGNOVER 20 YEARS OF LGBT INSIGHTSWho Did We Survey?› 4,662 total respondents completed the survey.This report focuses on United States data for3,772 self-identified members of the LGBTcommunity.› The CMI panel reflects thereadership/membership of this broad range ofLGBT focused media outlets, organizations andevents. This means that the resultssummarized here are highly representative ofLGBTs interacting with LGBT media andorganizations in the United States.What Was the Methodology?› 10 minute online survey conducted inNovember-December of 2015.› Respondents were entered into a drawing forone of twenty 50 prizes (in cash, or donatedto the charity of their choice) in recognition oftheir time to participate in the study.› The report separates results by generation, andgender where significant differences wereobserved. Generation results reported asmidpoint of male and female results bygeneration.3
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyU.S. Respondent 60-6465 4%9%10%9%10%10%15%11%10%12%IdentityState of ResidenceMultiple responses were permitted.Participation from all 50 states.Top five states by percentage.Gay Man57%Lesbian or Gay Woman32%Bisexual Woman7%Bisexual Man4%Transgender2%Relationship StatusCalifornia17%Texas8%Florida7%New York7%Illinois5%Household IncomeMultiple responses were permitted.Single34%Under 50,000Married31% 50,000 to 99,999In a committed relationship and living with partner19%In a committed relationship but not living with partner9%Civil union or domestic partner3%Engaged to be married3%25%31% 100,000 to 149,99918% 150,000 18%Prefer not to answer8%Base: All LGBT USA n 3,772 Findings are presented by gender or generation when differences are noted.4
20th Annual Survey onLGBT Tourism & HospitalityU.S. Overview Report December 2015LGBT TRAVELIN 20155
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyOverall Travel: Compared to 2014, there was no significant change in the number of reported LGBT leisuretrips, business trips, airplane flights or hotel nights in 2015.Past 12 Month TravelBusiness TravelLeisure/Vacation/Holiday TravelNumber of Trips TakenNumber of Trips Taken22%15%119%2312%420%15%5%5 to 910 9%14%23No Leisure Trips: 7%18%16%4%6%45 to 910 No Business Trips: 56%Number of Flights for LeisureHotel Nights for LeisureNumber of Round Trip Flights TakenNumber of Hotel Nights 15 12345No Flights: 24%17%16%6-910-1415 No Hotel Nights: 15%Bases: All USA LGBTs n 3,772; All USA LGBTs (Flights) n 3,753; All USA LGBTs (Hotel) n 3,7616
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyHoneymoons: Hawaii is the most popular destination for LGBT honeymoons. However even though thedestination has the highest percentage, Hawaii is only 8% of the total honeymoons. Overall, the destinations arequite dispersed, with a high number of beach destinations worldwide, mixed with urban core destinations in NorthAmerica and Europe. Beach destinations are clearly preferred for same-sex honeymoons.Please write the destination you traveled to or plan to travel to on your honeymoon.Among Married in Past Year or Engaged (United States and Canadian Residents)Top Destinations ProvidedAny Destination in Hawaii8%Any Destination in Florida7%Any Destination in Mexico5%Any Destination in Canada3%Any Destination in France3%Las Vegas3%Australia2%Any Caribbean Destination2%San Francisco2%Any Destination in Spain2%Any Destination in Greece2%New Orleans2%New York City2%Base: All LGBT USA or Canada Residents, Married in Past Year or Engaged (Provided a Valid Destination) n 262 (71% of respondents engaged or married in thepast year provided honeymoon destinations. Both United States and Canadian residents were reported for this question to achieve a higher response rate.)7
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyVisiting LGBT Friends: Destinations like Fort Lauderdale and Palm Springs, known for their high proportion ofLGBT residents, have always been known to attract “visiting LGBT friends travel.” CMI tested the concept nationallyand found that 40% of gay and bisexual men and 35% of lesbians and bisexual women had taken an overnightvacation trip primarily to visit an LGBT friend in the past 12 months. When they do, just under half exclusively stay atthe LGBT friend’s house, while the other half spend at least some time in paid accommodations. The impact of LGBTfriend visitation can be substantial for hotels, restaurants and attractions in these communities.In the past 12 months have you taken an overnight vacation trip primarily to visit an LGBT friend?Among Gay and Bisexual MenAmong Lesbians and Bisexual Women40%35%Yes1%Not Sure1%No64%59%On the last trip taken to primarily visit an LGBT friend, did you ?*Men*WomenStay overnight at LGBT friend's house44%51%Stay overnight in a hotel or paid accommodation32%26%Combination of both25%23%Bases: USA Gay and Bisexual Men n 2,264; USA Lesbians and Bisexual Women n 1,406; USA Gay and Bisexual Men (Visited an LGBT Friend) n 909; USA Lesbiansand Bisexual Women (Visited an LGBT Friend) n 4948
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyCruises: 16% of LGBT community members reported having taken any type of cruise in the past year. Of those whotook a cruise, most of these cruises were mainstream/general population cruise departures. However, a third of olderLGBTs reported taking some type of LGBT group or charter cruise. The percentage significantly drops for Millennials.Have you taken a cruise in the past 12 months of at least one night at sea?16% of LGBTs took a cruisein the past 12 months.18% of gay and bisexual mentook a cruise, compared to 13% oflesbians and bisexual women.Types of Cruises Taken in the Past 12 MonthsAmong Cruise Takers Only Multiple Selections PermittedMillennialsGen XBoomersMainstream/general population cruise departure91%71%69%LGBT charter cruise (like Atlantis or Olivia), small LGBT group on amainstream cruise organized by a travel agent or small LGBT group on amainstream cruise organized by friends or family13%33%33%Bases: All USA LGBTs n 3,768; USA Gay and Bisexual Men n 2,262; USA Lesbians and Bisexual Women n 1,4049
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyWork Vacation Days Use: LGBTs who are employed full-time received a median 20 vacation days per year. Ofnote, those who receive two weeks of vacation per year tend to take the full amounts. Those who receive more thantwo weeks are less likely to use their full vacation time allocation.Vacation Day UseMedian # ofVacation DaysMedian # of Vacation Days Used 15(75% of Available)% Using MaximumProvided Days or More62%15Results by Number of Vacation Days Available1-7Days8-14Days15-21Days22-30Days31 Days% of LGBTs Surveyed7%24%39%21%8%% Taking Less Vacation Time than Available52%17%41%51%45%% Taking the Maximum Vacation Time Available or More than Available48%83%59%49%55%Median Days Used510152335Bases: USA LGBTs (Employed Full-time and Responded) n 2,01610
20th Annual Survey onLGBT Tourism & HospitalityU.S. Overview Report December 2015HOTELS ANDACCOMMODATIONS11
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyType of Hotel Booked: LGBTs book a wide variety of hotels and accommodations, and often different typeswithin the same year. This graph provides a view of gender distribution across various types of hotels. It is noted thatgay men trend higher with more traditional hotels, and lesbians trend higher with “non-hotel” accommodations(although lesbians are still more likely to stay in traditional hotels).In the past 12 months, in which type of accommodations did you stay?Large urban / city core brand hotelA midrange hotel brandMedium sized hotel in a cityA luxury hotel brandBoutique or small design oriented hotelAny hotel located in the suburbs of a cityA budget hotel brandSmall hotel or motel in a cityMedium sized hotel in a resort areaLarge hotel in a resort areaAny motel along a highwaySmall multi room guest house or B&B in a citySmall B&B in a resort areaBooked an apartment or condo rented by ownerCouch surfed for freeBooked an entire house rented by ownerStayed overnight in my own vacation homeCamped in a tentBooked a paid room in someone’s houseRV ParkBooked an apartment or unit attached to someone’s houseStayed overnight in my own timeshareGay and 10%9%8%8%5%4%2%2%4%Lesbians and 0%11%11%12%6%12%6%6%3%7%Bases: USA Gay and Bisexual Men n 2,230; USA Lesbians and Bisexual Women n 1,39412
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyHotel Selection Rankings:With nearly every major hotel group actively promoting to the LGBT community,many in the LGBT community now believe that “all major hotel brands are LGBT-friendly.” This has led to a decreasedinfluence of a favorable LGBT reputation being a primary reason to book a hotel. Today, location of the hotel andvalue of price for quality of hotel are the two most motivating factors for hotel selection. LGBT-friendly reputationstill ranks higher than hotel’s loyalty program. LGBT-friendly reputation ranks higher for gay and bisexual mencompared to lesbians and bisexual women. Millennials rank low price higher than LGBT-friendly reputation.When you shop for hotels, how would you rank the following motivators in your selectionprocess? Drag over your highest motivator first, then 2nd and then continue.Gay and Bisexual Lesbians andMenBisexual Women MillennialsGen XBoomersLocation1.91.92.11.91.8Value of Price for Hotel Quality2.22.12.12.12.2LGBT-friendly Reputation2.53.53.73.53.3Low Price3.33.22.73.23.5Hotel Loyalty Program4.14.24.54.14.0Bases Vary Slightly by Motivator: USA Gay and Bisexual Men n 2,264; USA Lesbians and Bisexual Women n 1,406; USA LGBT Millennials n 774; USA LGBT Gen Xn 1,171; USA LGBT Boomers n 1,49013
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyActual vs. Preferred Accommodation Booking Methods: The LGBT community both books andprefers to book directly on a hotel's website over online travel sites. While 17% of LGBTs booked an accommodationon a rental-by-owner or shared economy website (e.g. Airbnb, HomeAway, VRBO), only 6% prefer that method.Past 12 MonthActual Booking Methods Used vs. Preferred Booking MethodsActual BookingMethod(Multiple)Preferred BookingMethod(Pick One)63%Direct on hotel's website or app43%46%Online travel agency booking website or app (e.g., Orbitz, Kayak, Hotels.com)34%21%Telephone directly to hotel7%17%Rental-by-owner or shared economy website(e.g., Airbnb, HomeAway.com, VRBO.com)6%10%A travel agent3%8%Deals website (e.g., Groupon, Living Social)2%5%Credit card rewards website(e.g., Chase Ultimate Rewards, Capital One No Hassle Rewards)1%Bases: All LGBT USA (“In the past 12 months, which of the following services did you use to book a hotel or other accommodation?”) n 3,772; All LGBT USA(“If you had to pick just one, what is your preferred way of booking hotels?”) n 3,75214
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyActual vs. Preferred Accommodation Booking Methods by age and gender: LGBT Millennialsprefer to book using online travel agencies over direct hotel bookings, while Baby Boomers prefer direct hotelbookings. Rental-by-owner or shared economy website bookings were stronger among Millennials.Past 12 MonthActual Booking Methods Used vs. Preferred Booking MethodsActual BookingPreferred BookingMillennialsGen %16%26%8%11%5%Direct on hotel's website or appOnline travel agency booking website orRental-by-owner or shared economy websiteTelephone directly to hotelDeals website (e.g., Groupon, Living Social)A travel agentCredit card rewards websiteMillennialsGen %2%4%1%Gay/BiMenBooking Differences by GenderLesbians/BiWomen65%46%15%4%Actually booked direct on hotel's website or appPrefer booking direct on hotel's website or appActually booked via rental-by-owner or shared economy website (e.g. Airbnb, etc.)Prefer booking via rental-by-owner or shared economy website (e.g. Airbnb, etc.)60%40%21%9%Bases: All LGBT USA (“In the past 12 months, which of the following services did you use to book a hotel or other accommodation?”) n 3,772; All LGBT USA (“If youhad to pick just one, what is your preferred way of booking hotels?”) n 3,752; (Bases Vary Slightly by Question) USA LGBT Millennials n 774; USA LGBT Gen Xn 1,171; USA LGBT Boomers n 1,490; USA Gay and Bisexual Men n 2,264; USA Lesbians and Bisexual Women n 1,40615
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyReasons to Book Shared Economy Accommodation: The major reasons LGBTs book a sharedeconomy website were cheaper price, better value, and to be in a specific neighborhood. Of note is that 23% ofgay and bisexual men and 17% of lesbians and bisexual women said they tried it in the past 12 months becausethey were curious.You said that you have stayed in a “shared economy” or rental by owner accommodationin the past year. Please tell us why you used this service over a traditional hotel.Among “Shared Economy” or Rental by Owner CustomersGay and BisexualMenLesbians and BisexualWomenCheaper price59%More room/space for the money (good value)58%59%65%57%54%To be in a specific neighborhood (location)51%44%To have a different experience from traditional hotels41%40%Good experience in the past32%29%Better connection to local community21%26%Sites like Airbnb are LGBT-friendly17%23%I was curious to try itFriend’s recommendation14%11%To stay with other LGBT people14%10%I want to support the “sharing economy”13%It's trendy among my friends7%Meet new friends6%18%6%4%Bases: USA Gay and Bisexual Men n 333; USA Lesbians and Bisexual Women n 29416
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyEconomic Impact of Shared Economy Accommodation: Sixty percent of LGBT participants who spent anight in a shared economy accommodation, if unavailable would have just stayed in a hotel/motel in the area instead.However, 40% indicated that the option of a shared economy accommodation encouraged them to either stay at adestination longer or stay in a paid accommodation instead of a family/friend stay. Shared economy websites may create amore positive economic impact for this group (which was about 6% of all LGBT participants in the study).Please think back to the last time you used a “shared economy” room in the past 12months. How did the use of an owner accommodation rather than a hotel affect thenumber of nights you stayed in the destination? (Please mark all that apply.)If I had not used a shared economy accommodation, then.60%26%12%8%I would have stayedin a hotel/motel inthe area.I would have stayedfor fewer number ofnights.I would not havestayed overnight inthe destination.I would have stayedwith family orfriends living in thearea.Bases: All USA LGBTs n 63317
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyTop Ranking Hotels: With Marriott’s “Love Travels” campaign, the company has risen to the top hotel brandrecognized for their LGBT outreach efforts. Of note is that four of the top five brands had better numbers in 2015,compared to 2014. This hotel brand awareness question has been asked in this format in the annual survey since2009. During that time, Marriott ranked number five in 2009 and has risen to number one through theirconsiderable focus in outreach to the LGBT community.Of all the hotel brands or chains in the world, which chains/brands have done the best joboutreaching to the LGBT community in the past 12 months?Please type the name of a hotel brand. (List up to Bases: All USA LGBTs (Provided at Least 1 Valid Hotel Name) n 2,06718
20th Annual Survey onLGBT Tourism & HospitalityU.S. Overview Report December 2015DESTINATIONS19
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyDestination Websites: One of the most common questions that tourism bureaus ask CMI is about the value ofLGBT microsites on the destination's website. The findings indicate that LGBTs still do value these LGBT-specificmicrosites, but want to see LGBT imagery included in the destination’s general website as well. It’s notable that amuch higher percentage of lesbians and Millennials did not even know that such LGBT microsites even exist, whichmay suggest that some of the destination’s LGBT marketing may not be reaching these segments.Some destination/tourism bureaus have “LGBT sections” on their websites.Do you agree or disagree with these statements?% in AgreementGay andBisexualMenLesbians andBisexualWomenMillennialsGen XBoomersHaving an LGBT website makes me feel that thetourism bureau is LGBT-friendly.89%91%89%89%91%A tourism website should do both, have LGBT imagery throughoutthe site and offer a specific LGBT page of information.85%87%85%84%88%Having an LGBT website makes memore likely to visit a destination.72%70%71%70%73%Including LGBT imagery throughout a website ismore important than an LGBT-specific section.57%69%66%65%61%I have viewed a tourism bureau’s LGBT pagein the past 12 months.54%36%37%46%50%I had no idea that tourism bureaus offerLGBT website pages.31%45%47%39%33%LGBT sections on tourism bureau websites areno longer needed.11%9%11%11%8%Bases Vary Slightly by Statement: USA Gay and Bisexual Men n 2,264; USA Lesbians and Bisexual Women n 1,406; USA LGBT Millennials n 774; USA LGBT Gen Xn 1,171; USA LGBT Boomers n 1,49020
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Spending Priorities in Destinations: When LGBTs travel to a destination, dining out is by far thehighest spending priority.When you travel to a city or destination, what are your spending priorities?Among All USA LGBTsHigh Spending Priority58%Dining out / RestaurantsPopular local tourist activities(such as boat rides, zip lines, theme parks)7%4%30%44%19%Spa experiences / Massage / Treatments24%46%21%Nightlife / Bars24%48%23%Show tickets34%37%44%25%14%12%45%28%City tours or day trip tours in region6%52%31%MuseumsLow36%35%Quality hotelGaming / CasinosMedium68%82%Bases Vary Slightly by Spending Priority: USA LGBTs n 3,77221
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Spending Priorities in Destinations by Gender and Generation: Dining out was the highestpriority across genders and generations, especially among Millennials. Men and younger people value spending atbars and nightclubs. Baby Boomer LGBTs are more likely to spend on city tours and day trip tours. Millennials areless likely than Baby Boomers to value quality hotels.When you travel to a city or destination, what are your spending priorities?% High Spending PriorityGay andBisexualMenLesbians andBisexualWomenMillennialsGen XBoomersDining out / Restaurants58%58%64%59%56%Quality hotel37%33%30%37%38%Museums29%33%29%25%35%Popular local tourist activities(such as boat rides, zip lines, theme parks)27%28%29%32%26%Nightlife / Bars25%10%29%20%11%Show tickets23%19%18%20%22%City tours or day trip tours in region23%24%18%22%28%Spa experiences / Massage / Treatments7%7%5%9%7%Gaming / Casinos5%4%3%4%5%Bases Vary Slightly by Spending Priority: USA Gay and Bisexual Men n 2,264; USA Lesbians and Bisexual Women n 1,406; USA LGBT Millennials n 774; USA LGBT GenX n 1,171; USA LGBT Boomers n 1,49022
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Activities While on Vacation by Gender: The results indicate that LGBT-specific activities in adestination while on vacation are still quite important, especially for gay and bisexual men. Going to the LGBTneighborhood, having dinner in the LGBT neighborhood and going to a gay bar were important.In the past 12 months, have you participated in any of these LGBT-specific activities whileon vacation in a different city than you live? Please mark all that apply.When on vacation in a different city, I have.Lesbians and BisexualWomenGay and BisexualMen66%Went to a gay/lesbian bar38%Went to an LGBT neighborhood61%39%Went to a restaurant in the LGBT neighborhood61%37%Went to a gay/lesbian nightclub47%Purchased clothes or other retail items in the LGBT neighborhood22%35%Used a dating website or mobile app to meet others31%18%4%Attended an LGBT Pride event25%19%Attended an LGBT party event other than Pride24%17%Spent a night in an LGBT-dedicated hotel or guesthouseVisited the local LGBT community center20%10%Attended an LGBT fundraising gala costing 100 or more7%Attended an LGBT conference7%7%9%4%9%Bases: USA Gay and Bisexual Men n 2,229; USA Lesbians and Bisexual Women n 1,36223
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Activities While on Vacation by Generation: The results indicate that LGBT-specific activities ina destination while on vacation are more popular for Millennials than Baby Boomers, especially going to LGBTneighborhoods and LGBT nightlife. Attending an LGBT Pride event while on vacation was especially popular forMillennials, compared to Baby Boomers.In the past 12 months, have you participated in any of these LGBT-specific activities whileon vacation in a different city than you live? Please mark all that apply.When on vacation in a different city, I have.MillennialsGen XBoomersWent to a gay/lesbian bar60%56%46%Went to an LGBT neighborhood56%53%46%Went to a restaurant in the LGBT neighborhood49%51%48%Went to a gay/lesbian nightclub48%39%28%Attended an LGBT Pride event31%22%19%Used a dating website or mobile app to meet others while on vacation29%20%13%Attended an LGBT party event other than Pride28%19%18%Purchased clothes or other retail items in the LGBT neighborhood22%30%28%Attended an LGBT conference10%8%8%Visited the local LGBT community center8%8%11%Spent a night in an LGBT-dedicated hotel or guesthouse8%14%16%Attended an LGBT fundraising gala costing 100 or more4%6%7%Bases: USA LGBT Millennials n 774; USA LGBT Gen X n 1,171; USA LGBT Boomers n 1,49024
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyTop U.S. Destinations Leisure Gay & Bisexual Men 2015Please tell us if you have visited these places in the past 12 months for leisure or business travel reasonsAND spent a night in a hotel or paid accommodation.Among Gay and Bisexual Men in the United StatesRankDestination% Visited1New York City2Las Vegas17-19%2Los Angeles Metro Area17-19%2San Francisco17-19%5Chicago14-16%25%5Ft. Lauderdale/Wilton Manors14-16%5Palm Springs14-16%5Washington, DC14-16%9Miami/ South Beach11-12%9Orlando11-12%9San Diego11-12%Rank12RankDestinationBoston, Key West, Florida Keys,Philadelphia, New Orleans, SeattleDestinationRest ofTop 20Austin, Baltimore, Dallas, Denver,Hawaii, Houston, Napa County,Portland, Provincetown, Sonoma County,Tampa/St. PetersburgRest ofTop 20Atlanta, Nashville, Rehoboth Beach,San Antonio, Phoenix% Visited9%% Visited7% -8%5% - 6%Base: USA Gay and Bisexual Men n 2,250Grouping by percentage: CMI groups by percentage because the margin of error is near 3%. CMI feels this method stabilizes the ranking for year-to-yearcomparisons within the margin of error.25
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyTop U.S. Destinations Leisure Lesbians and Bisexual Women 2015Please tell us if you have visited these places in the past 12 months for leisure or business travel reasonsAND spent a night in a hotel or paid accommodation.Among Lesbians and Bisexual Women in the United StatesRankDestination% Visited1New York City17%1San Francisco17%3Los Angeles Metro Area14%4Chicago11-13%4Las Vegas11-13%4Washington, DC11-13%4Boston11-13%4Orlando11-13%9New Orleans8-9%9San Diego8-9%9Seattle8-9%RankDestination% VisitedRest ofTop 20Baltimore, Denver, Hawaii, Napa County,Palm Springs, Phoenix, Portland, SonomaCounty, Tampa/St. Petersburg7%Rest ofTop 20Atlanta, Dallas, Key West / Florida Keys,Fort Lauderdale, Miami/ South Beach,Nashville, Philadelphia, Provincetown5-6%Base: USA Lesbian and Bisexual Women 1,401Grouping by percentage: CMI groups by percentage because the margin of error is near 3%. CMI feels this method stabilizes the ranking for year-to-yearcomparisons within the margin of error.26
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyTop U.S. Destinations Business U.S. LGBT 2015RankDestination% Visited1st TierChicago, New York City, Washington, DC7 %2nd TierAtlanta, Dallas, Las Vegas, Los Angeles, SanFrancisco5-6%3rdAtlanta, Austin, Boston, Denver, Houston, NewOrleans, Orlando, Philadelphia, Portland,Phoenix, Seattle3-4%TierBase: USA LGBTs n 3,772Grouping by percentage: CMI groups by percentage because the margin of error is near 3%. CMI feels this method stabilizes the rankingfor year-to-year comparisons within the margin of error.27
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyTop International Destinations U.S. LGBT 2015Destination% VisitedDestination% VisitedEngland7%Puerto Vallarta, Mexico6%France6%Any Caribbean Island (non-cruise)5%Germany5%Cancun, Mexico4%Italy5%Spain4%Netherlands3%Destination% VisitedToronto, Canada6%Montreal, Canada5%Vancouver, Canada5%Base: USA LGBTs n 3,77228
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyNew for 2015Major Metro USA Canada DestinationLGBT “Power Rankings”The LGBT Power Ranking calculates if a person visited a destination at least one time for leisure or business in thepast year, then weights the results by gender and generation, then further weights USA and Canadian travelers.RankDestination1New York City2San Francisco3Los Angeles4Chicago5Las Vegas5Washington, ore12Philadelphia21Phoenix13Atlanta21Tampa/St. Pete13Dallas24Austin15Miami24Hawaii15New Orleans24HoustonBoston15Palm Springs27Vancouver7Orlando18Denver28Nashville9San Diego18Portland28Montreal10Fort Lauderdale20Toronto30San AntonioBase: USA and Canadian LGBTs n 4,65629
20th Annual Survey onLGBT Tourism & HospitalityU.S. Overview Report December 2015LGBTFAMILY TRAVEL30
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Families: This question was asked for the third year in order to track trends. As in past years, whentraveling with children, the majority of LGBT parents are motivated by child-friendly destinations and child-friendlyhotels, over LGBT-friendly destinations and hotels. Of note is that over the three year time period, LGBT parents havebecome even more dedicated to choosing child-friendly options. LGBT-friendly preference dropped 10% fordestinations and 5% for hotels over the three year period.If you had to pick one.When traveling with your children, what is more important to you and your family, when you are ?Among Parents of Children Under 18CHOOSING AVACATION DESTINATIONCHOOSING AHOTEL68% Child-friendly32%64% Child-friendly36%LGBT-friendlyLGBT-friendly70% of lesbian and bi female parentschose child-friendly, compared to 63%of gay and bisexual male parents fordestination consideration.Bases: USA LGBT Parents of Children Under 18 n 291; USA Gay and Bisexual Male Parents of Children Under 18 n 75;USA Lesbians and Bisexual Female Parents of Children Under 18 n 20431
USA Overview Report I 201520th LGBT Tourism & Hospitality SurveyLGBT Grandparents: Long overlooked, LGBTs are grandparents who travel with grandchildren. 2015 CMI LGBTCommunity Survey respondents who have children over age 18 included 32% of LGBT Baby Boomer lesbian andbisexual women, 17% of Baby Boomer gay and bisexual men, and 18% of transgender community members. In thisreport, 56% of parents of children over age 18 were also grandparents, and 28% went on a vacation with theirgrandchildren in the past year. Multigenerational travel is a hot topic in the travel industry right now, and the LGBTcommunity should be included in that discussion.You said you have children over age 18. Are yo
20th USA Overview Report LGBT Tourism & Hospitality Survey I 2015 2 ABOUT US OVER 20 YEARS OF LGBT INSIGHTS ›Community Marketing & Insights (CMI) has been conducting LGBT consumer research for over 20 years.Our practice includes online surveys, telephone interviews, intercepts, focus groups (on-site and online), and
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GUARDIANSHIP ANNUAL REPORTING FORMS PACKET A. CC 16:2.33 Rev. 04/2020. Case No. _ ANNUAL REPORTING PACKET "A" Page . 1. of . 9. Annual Packet A CC 16:2.33 Rev. 04/2020. IN THE MATTER OF , Ward . ANNUAL REPORT OF GUARDIAN ON CONDITION OF WARD . I, the undersigned, am the guardian of the above named ward. My annual report to the court is .
